Whole Whale

SEPTEMBER 8, 2023

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! The Honest Looser Award.

Reddit 98

Reddit Data Time DC 98

Neon CRM

AUGUST 18, 2023

Measurable: Ensure your goal is measurable to track progress and success. This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Here are some metrics for direct mail, email, and event fundraising campaigns to monitor over time.

Guide 52

Guide Fundraising Mail Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Asking for feedback about how to improve the school experience is also a good technique, as used in the example above is from URJ Camp Kalsman. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Experiment, Measure, Learn, and Revise. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Use of counting metrics. Assessment Framework and Theory of Change. Written social media policy. Strategic integration into children’s health advocacy.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. This is a technique for testing two or more versions. (2)

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. This session shared techniques and tools for making that process efficient. ” .

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Purposeful Measurement to Inform Replication.

India 102

India NGO Network Exercise 102

NTEN

JUNE 20, 2011

Every campaign, every organization, and really, even every individual engaging with others online has a set of tools and techniques they've learned from and rely on every day. This allowed Stacey and the team to have real-time access to detailed metrics, making it possible to revise the messages & tactics on the fly.

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   In that post, he describes one technique - make yourself a public case study.  And once you jump into social media, how do you track and measure success? tags: blogging nptech ).

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Purposeful Measurement to Inform Replication.

Pakistan 111

Pakistan NGO Network Exercise 111

Givinga

FEBRUARY 26, 2019

Corporate responsibility can be incredibly impactful for business performance and profits, but unfortunately, many CR efforts, especially when it comes to workplace giving, are still broad and poorly measured with little or no direct connection to business performance. But not every platform will make an impact.

Profit 45

Profit Software Benchmark Student 45

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

The results of two new research studies about nonprofits and adoption of social media were released this week. Measure social media with key metrics for visibility, engagement and advocacy . It also important to keep measuring and improving. Demonstrate their unique impact to underscore relevance to advocates.

Social Media 95

Social Media Adopt Survey Media 95

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more!

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. applications resulted in severe backlash, and is now a case study on the infamous punk'd list. . Measuring Success Measuring of this investment should be dependent on a few KPIs. .

Contest 94

Contest Analysis Track Impact 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Do research first and implement one presence at a time with specific goals and metrics. Take Breaks.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2013

Last month, Stephanie Evergreen wrote an awesome guest post called “ Six Steps to Great Charts ” with lots of practical tips for using the Excel chart feature to visualize your social media measurement data. The vertical is used to label and measure different items. The six steps: Step 1: Which Chart is Best?

Chart 105

Chart Comparison Data Measure 105

ASU Lodestar Center

MAY 20, 2016

These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities. It's also shockingly economical and far more effective than traditional marketing techniques. Use metrics, and when you can't, stay rigorous.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Everyaction

MAY 24, 2018

Even though online revenue grew last year and the year before, every individual email metric declined. Combining both content marketing techniques and digital advertising tools has delivered value to nonprofits. If you’re interested in learning more about how you can improve your email deliverability download our full study here.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

Social Media 98

Social Media Media Tips Social 98

CauseVox

APRIL 29, 2021

Your fundraising goals, or “micro-goals,” should be SMART goals – specific, measurable, actionable, realistic and time bound. Study Past Fundraising Trends. These strategies should also have specific metrics and/or KPIs associated with them to measure their success. Fundraising Goals. And by what time frame?

Calendar 98

Calendar Template Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). ” Lucy Bernholz, “ Data-first Philanthropy.” Alliance Magazine, September 2012.

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Learning and Metrics. Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

2: Use listening techniques to develop a deep understanding of the audience. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king. 8: Launch small pilots and reiterates using the right metrics to understand what is and what isn’t working. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. What are your key metrics for success? How will you measure your success? What are the best techniques for person-to-person networking? What are metrics, measurement and ROI?

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I've been blogging and tracking conversations about social media measurement and ROI over the last few months. So for my panel, I thought why not a case study slam, a play on the poetry slam format. After each case study, the audience will get to ask questions. We're in the process of teasing the case studies out.

NTC 50

NTC Design Case Study ROI 50

Top Nonprofits

DECEMBER 23, 2021

Even the vaccine’s growing availability, social distancing, mask regulations, remote work, and other safety measures remain facts of life. Look for a solution that supports essential event tasks from beginning to end and tracks important event metrics, all in one system. Don’t neglect your ongoing fundraising activities.

Raise 52

Raise Tips Fundraising Virtual 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It answers the "Was it worth doing?"

ROI 50

ROI Social Media Slides NTEN 50

Neon CRM

JANUARY 23, 2024

Major donor prospecting is a research technique used by fundraisers to uncover donor data that will help determine giving capacity and willingness to donate. You should be tracking success metrics such as average major gift size, frequency of contact with donors, number of asks made, donor retention rate, fundraising ROI, and more.

Gift 52

Gift Strategy Raise Database 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Measuring the Value of Your Blog.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Step 7: Measure the success of your nonprofit digital strategy. Analyze key metrics in your database. Step 5: Craft your nonprofit communications plan. Phase 3: The Execution Stage.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. What's the key metric? How might you measure it? I need more experiential case studies of this from nonprofits. (My Tags as a metric. But jet lag and three lattes makes that difficult.

Reflection 50

Reflection Slides Metrics PowerPoint 50