Qgiv

APRIL 22, 2024

Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. SEO helps you get your content seen by the different algorithms that run search engine results. There are two main approaches to nonprofit marketing—inbound and outbound.

Marketing 52

Marketing Guide Nonprofit Channel 52

Candid

MARCH 19, 2024

A nonprofit can earn a Bronze, Silver, Gold, or Platinum Seal for its nonprofit profile on Candid’s GuideStar by sharing information about its mission, programs, financials, leadership, and/or goals and metrics. Here are some of the most popular questions posed during the webinar, accompanied by short video clips.

Story 52

Story Profile Metrics Accessibility 52

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Plus, you can guarantee your spot with Google’s search ads, which allow your websites to sit atop the search engine results page.

Organization 52

Organization Online Influence Metrics 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Monitor metrics such as engagement rates, content reach, and donor response. The Results: 2) External Audience Mapping: Understanding Your Supporters Understanding your audience is paramount. The Results: 4) Communications Channel Identification: Navigating the Landscape Determining the right communication channels is pivotal.

Digital 299

Digital Strategy Guide Create 299

Candid

SEPTEMBER 7, 2023

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. What began as a three-month experiment has now blossomed into a consistent social media video production program. Here is a snapshot of what happened and our tips for creating short-form videos at your nonprofit.

YouTube 122

YouTube Tips Script Audio 122

Association Analytics

OCTOBER 10, 2022

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. This is important for conversion metrics or click-through success metrics. Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Module 169

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It’s obvious to anyone who spends time online that video is taking over the internet. 92% value the investment they have made in video. Video is cool, but it is also expensive (in time and money).

Video 139

Video Communication Strategy Stats 139

Nonprofit Tech for Good

JULY 23, 2020

Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . Watching an important video on the site. As a result, it looks to Google as if there are no conversions happening, and bids will be lower, on average, as a result. . What is Conversion Tracking?

Google 294

Google Analytics Track Conversation 294

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. The information is also reported with a link to organizational results.

Metrics 101

Metrics Social Media Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

How Nonprofits Measure Success of Video. See3, YouTube and Edelman have released a new report and guide for nonprofits about using video. The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me).

Benchmark 120

Benchmark Video Practice Measure 120

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

Metrics 112

Metrics Facebook People Measure 112

Media Cause

FEBRUARY 12, 2024

This is seen when social posts populate in search results through captions, alt-text, keyword research/implementation, and hashtags. Social Media’s Impact on Google Search Let’s start with a question, “does Google take into account what is happening within social media platforms when it comes to their search result ranking?

Search 59

Search Alternative Social Social Media 59

Nonprofit Tech for Good

AUGUST 9, 2021

LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Upload work projects, such as presentations, videos, or special fundraising campaigns. 3) Monitor your LinkedIn Analytics. List all current and past positions as well as education.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. Monitors feedback from target audience in real time but balances with trend or survey data. Documents quantitative results against goals and value when asked by senior leadership. Presents a report with quantitative analysis that demonstrates value.

Results 95

Results Data Charlotte Measure 95

Nonprofit Tech for Good

APRIL 10, 2022

You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. Upload powerful photos and videos. Most nonprofits, however, will have to engage their followers for Twitter to produce results – but Twitter is tricky and not for everyone. Don’t be a #hashtag #spammer.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Nonprofit Tech for Good

JANUARY 5, 2019

Chances are that if you are online, you’ve watched a YouTube video. While it is true that many users go to YouTube to find out how to make home improvements, how to cook a specific recipe, or just to zone out and watch cute animal videos, the popular platform can prove useful to nonprofits. . 2) Share compelling fundraising videos.

YouTube 266

YouTube Money Raise Nepal 266

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? The results of your self audit will show you what to refine and how to position your organization to get results. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Mix in more videos?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Bloomerang

AUGUST 16, 2021

Remember: Averages are a useful starting point, but there are all sorts of reasons why your results may deviate from the norm. Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. Same as above.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

Metrics 96

Metrics Facebook Data Measure 96

Candid

JANUARY 24, 2024

2023 analytics and year-over-year (YOY) change PLATFORM FOLLOWERS (December 2023) YOY % CHANGE 2023 AVERAGE MONTHLY ENGAGEMENT* YOY % CHANGE TOTAL VIDEO VIEWS YOY % CHANGE LinkedIn 42,509 +29% 441 +30% N/A N/A Instagram 7,615 +48% 946 +51% 95,979 +289% Facebook 67,701 +0.6% You also love a nice chart. But our data doesn’t lie—you love them!

Social Media 52

Social Media Data Strategy Media 52

EveryAction

JUNE 8, 2023

But what sometimes isn’t captured in a breaking moment is that most of these are the result of weeks, months, or years of steady work to create that singular moment. ” Video updates: Ask a campaign director to record a short video outlining the most recent status of a campaign and what advocates can expect next.

Advocacy 143

Advocacy Local Audience Poll 143

Candid

APRIL 20, 2023

Twitter analytics Facebook insights Instagram insights LinkedIn analytics TikTok analytics Once you have exported data from the last year, sort posts by the metric you’re most interested in, such as engagement, reach, or link clicks. The results don’t matter if you or your team can’t keep up with the work.

Social Media 98

Social Media Data Strategy Media 98

NTEN

JULY 5, 2012

Many of the metrics in our report require no calculations. A good metric to keep an eye on if you’re concerned about churn is Negative Feedback, which represents how often people hide your post or choose to hide all posts from your page. Also remember that photos and videos often spark a lot of engagement.

Metrics 64

Metrics Facebook Question Benchmark 64

Media Cause

FEBRUARY 7, 2023

When a client is looking to drive awareness —of their organization or something more specific, like an upcoming event—we will likely measure top of funnel metrics such as reach, video completions, or brand recall. This digital strategy, which is driven by results, is often referred to as performance marketing.

ROI 52

ROI Media Nonprofit Measure 52

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Here are a few elements to consider to help you get started: Combine your rebrand with an updated marketing strategy for best results.

Nonprofit 119

Nonprofit Audience Library Research 119

Achieve

DECEMBER 8, 2022

Photos and videos. marketing videos that illustrate your nonprofit’s mission. Instagram, Facebook, and TikTok (for younger supporters) are all platforms that are designed for sharing photos and videos. Lastly, keep track of your engagement metrics and use them to inform your next steps.

Social Media 52

Social Media Relationship Donor Media 52

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Begin with the End in Mind: What’s Your Desired Outcome?

ROI 67

ROI Storytelling Measure Story 67

Media Cause

NOVEMBER 5, 2021

Where Universal Analytics only provided metrics such as time on site, bounce rate and pages per visit as standard engagement metrics, GA4 takes a more intelligent approach. Video engagement. A lot of the metrics and reports that we’d become used to have gone or have been replaced. Site search. File downloads.

Analytics 52

Analytics Google Story Metrics 52

Saleforce Nonprofit

APRIL 14, 2021

Is it a video they shared? The result of one of our brainstorm sessions was a campaign that took a donation amount and visually compared the impact of that amount. Capturing key engagement and donation metrics will help you to understand whether your new direction is working or if you need to try something else. .

Experiment 120

Experiment Fundraising Atlanta Digital 120

Whole Whale

MAY 3, 2023

Don’t Blindly Adopt this Tech A Visual Example of Chat-First Search Sometimes a picture (of a search result) is worth a thousand words, so let’s show exactly what we are seeing in a chat-first search. This screenshot is from the Google Bard chat results for the same question (May 2023). Track upstream search-side metrics.

Search 52

Search Grant Organization Voice 52

Beneblog: Technology Meets Society

OCTOBER 20, 2012

The recently launched Laura and John Arnold Foundation Giving Library is a unique resource that provides this information about nonprofits through engaging video interviews. They therefore came up with the idea to create an online archive of video interviews with the leaders of nonprofits.

Library 158

Library Giving Camera Interview 158

Saleforce Nonprofit

JULY 22, 2021

The results allowed the executive team to launch a video channel, rather than sending text updates, in order to reach the numerous indigenous language speakers whose languages did not have a written form.

Impact 120

Impact Management Organization Evaluation 120

Neon CRM

NOVEMBER 8, 2023

If you’re unfamiliar with the term, Google Ads is the platform that displays ads on Google’s search results pages and other websites. You can use your grant to create and run text ads on Google’s search results pages. The metrics you choose to track will be related to your goals. What Can I Do With Google Ad Grants?

Grant 52

Grant Google Track Guidelines 52

Allegiance Group

APRIL 15, 2024

Follow accessibility guidelines such as ensuring sufficient contrast between text and background colors, adding alternative text to images, putting captions on videos, and making it possible to navigate the site with keyboard controls. See These Results at Your Nonprofit! Check out these tips to improve your messaging.

Fund 52

Fund Donor Strategy Search 52

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59

Lesson Fundraising Digital Test 59

Whole Whale

MAY 3, 2023

Don’t Blindly Adopt this Tech A Visual Example of Chat-First Search Sometimes a picture (of a search result) is worth a thousand words, so let’s show exactly what we are seeing in a chat-first search. This next example shows this same search result with Perplexity.ai , one of the more advanced chat-first search solutions.

Search 52

Search Grant Organization Voice 52

Nonprofits Source

MAY 25, 2023

Make necessary changes based on your collected metrics and look for ways to improve your care quality. SEO results are not immediate and are largely impacted by your content’s relevancy and comprehensiveness. Topics like wellness advice, industry news, and explainer videos make for exceptional content.

Goal 52

Goal Tips Review Map 52