Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Here are 10 fundraising statistics worth noting.

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Statistics Fundraising Metrics Mail 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It’s obvious to anyone who spends time online that video is taking over the internet. 92% value the investment they have made in video. Video is cool, but it is also expensive (in time and money).

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Video Communication Strategy Stats 139

Candid

MARCH 19, 2024

A nonprofit can earn a Bronze, Silver, Gold, or Platinum Seal for its nonprofit profile on Candid’s GuideStar by sharing information about its mission, programs, financials, leadership, and/or goals and metrics. Here are some of the most popular questions posed during the webinar, accompanied by short video clips.

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Story Profile Metrics Accessibility 52

Nonprofit Tech for Good

APRIL 20, 2020

According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog. 82% prefer live video over traditional social posts. . For example, if you’d like to see 10,000 views on each video. 100 (approx 10k views per $.01).

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Association Analytics

OCTOBER 10, 2022

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. This is important for conversion metrics or click-through success metrics. Analyze Performance.

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Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

AUGUST 6, 2023

However, simple considerations like providing captions and transcripts for videos, using high contrast colors, and ensuring the readability of text will make content more accessible for people of all abilities. Define your metrics of success. What do you want to get out of your year-end campaign?

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Practice Fundraising Guide Channel 242

Association Analytics

SEPTEMBER 27, 2023

Download our free benefit analysis template and watch a short video that explains how to complete it. These could be qualitative or specific metrics or KPIs. Here are some steps you can follow to complete your own benefit analysis: Business Areas – list the key business areas that are improved through better use of data.

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Analytics Analysis ROI Associations 169

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Value Metrics: These are a handful of metrics that support over-arching goals.

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Metrics Social Media Media Social 101

Candid

SEPTEMBER 7, 2023

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. What began as a three-month experiment has now blossomed into a consistent social media video production program. Here is a snapshot of what happened and our tips for creating short-form videos at your nonprofit.

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YouTube Tips Script Audio 122

Care2

JANUARY 7, 2013

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. What video’s get the most views? Some call social media shares vanity metrics because they have turned into such a popularity contest.

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Metrics Content Track Analytics 71

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

How Nonprofits Measure Success of Video. See3, YouTube and Edelman have released a new report and guide for nonprofits about using video. The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me).

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Benchmark Video Practice Measure 120

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

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Metrics Facebook People Measure 112

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them.

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Organization Online Influence Metrics 52

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Spring & Summer 2022.

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Strategy Fundraising Social Media Nonprofit 270

Qgiv

APRIL 9, 2024

To help you know what to look for, here are two of our favorite nonprofit social media examples: Brother Wolf Animal Rescue’s Instagram account is a great example of using videos to give updates on current projects. Create professional videos where you introduce your team and mission and provide information on how people can help.

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Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

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Metrics Facebook Data Measure 96

Nonprofit Tech for Good

JANUARY 5, 2019

Chances are that if you are online, you’ve watched a YouTube video. While it is true that many users go to YouTube to find out how to make home improvements, how to cook a specific recipe, or just to zone out and watch cute animal videos, the popular platform can prove useful to nonprofits. . 2) Share compelling fundraising videos.

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YouTube Money Raise Nepal 261

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. My experiments were quite granular: What gets more interactions - sharing video or photos or links? Here are some metrics that I use to harvest insights on those questions.

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Metrics Benchmark Facebook Experiment 97

M+R

JUNE 10, 2021

The long answer: open rate has always been just one of many metrics we track, and the reliance on image downloads has made this number a little squishy. So even if open rate becomes an (even more) unreliable metric, we can look at other metrics to measure performance and assess user engagement—clicks, actions, donations, unsubscribes.

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Nonprofit Tech for Good

JULY 23, 2020

Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . Watching an important video on the site. But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. What is Conversion Tracking? Submitting a contact form .

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Google Analytics Track Conversation 294

NTEN

JULY 5, 2012

Many of the metrics in our report require no calculations. A good metric to keep an eye on if you’re concerned about churn is Negative Feedback, which represents how often people hide your post or choose to hide all posts from your page. Also remember that photos and videos often spark a lot of engagement.

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Metrics Facebook Question Benchmark 64

Nonprofit Tech for Good

AUGUST 9, 2021

LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Upload work projects, such as presentations, videos, or special fundraising campaigns. 3) Monitor your LinkedIn Analytics. List all current and past positions as well as education.

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Linkedin Practice Social Media Sponsor 362

AccelEvents

JULY 28, 2021

Data collection- Any online event allows event marketers and event producers to go above and beyond simple attendance metrics. These metrics can work as lead generation tools or increase sales and marketing efforts post-event. . 4 Ideas for Hybrid Events. 3) Host a Free Hybrid Event Like Gainsight Pulse Everywhere.

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Ideas Metrics Virtual Hosting 98

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Or it can be a professionally written story that reads like a feature in a magazine and includes professional quality video and photos. Mix in more videos?

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Marketing Guide Metrics Nonprofit 69

Kindful

NOVEMBER 22, 2021

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . This is especially true if you aren’t sure which numbers or metrics you should review. I recommend looking at three key metrics. .

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Results Action Metrics Rate 62

Nucleus

OCTOBER 1, 2020

For associations offering courses and certifications, having basic metrics on things like participation counts and revenue are critical – but just the start. It can also measure the success of related product sales such as e-book, video recordings, and exams.

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Learning Management Associations Data Learning 130

Candid

MARCH 1, 2023

Watch the video clip At the recent Demographics via Candid launch event , Cheryl Dorsey of Echoing Green opened with a powerhouse keynote, followed by Ann Mei and Anna Koob, senior research lead at Candid, to further set the stage with details on the initiative and the demographic data Candid collects. And a lot comes down to the systems.

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Demographics Build Social Green 98

EveryAction

JUNE 8, 2023

Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands. Share the videos with advocates to bring them close to the lawmaking process.

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Advocacy Local Audience Poll 143

Candid

JANUARY 24, 2024

2023 analytics and year-over-year (YOY) change PLATFORM FOLLOWERS (December 2023) YOY % CHANGE 2023 AVERAGE MONTHLY ENGAGEMENT* YOY % CHANGE TOTAL VIDEO VIEWS YOY % CHANGE LinkedIn 42,509 +29% 441 +30% N/A N/A Instagram 7,615 +48% 946 +51% 95,979 +289% Facebook 67,701 +0.6% But our data doesn’t lie—you love them!

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Social Media Data Strategy Media 52

Achieve

DECEMBER 8, 2022

Photos and videos. marketing videos that illustrate your nonprofit’s mission. Instagram, Facebook, and TikTok (for younger supporters) are all platforms that are designed for sharing photos and videos. Lastly, keep track of your engagement metrics and use them to inform your next steps.

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Social Media Relationship Donor Media 52

Whole Whale

MAY 11, 2022

Events have up to 25 parameters and are reusable All of the GA4 metrics are tracked and named slightly differently than UA GA4 has some new features that aren’t available in Universal Analytics, such as the ability to track user engagement across devices and platforms, and use AI to generate insights. Why UA Metrics won’t Match GA4.

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Analytics University Difference Metrics 59

Candid

APRIL 20, 2023

Twitter analytics Facebook insights Instagram insights LinkedIn analytics TikTok analytics Once you have exported data from the last year, sort posts by the metric you’re most interested in, such as engagement, reach, or link clicks. If you haven’t exported your data before, here are how-to guides for major platforms.

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Social Media Data Strategy Media 98

NCE Social Media

APRIL 14, 2011

Here is a short video from Constant Contact on the challenges tackling social media and the metrics that are important, especially as you start using social media. The speaker discusses small business but it can easily be interchanged with nonprofit organization. What have been some of your struggles?

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Social Media Challenge Media Social 117

Nonprofit Tech for Good

APRIL 10, 2022

Upload powerful photos and videos. To prove that point, this video tweet from @WildlifeSOS that tells the good news story of a nail-biting rescue of a leopard in India received very high engagement compared to their other tweets: 4. 10) Explore Twitter Spaces, Newsletters, and Communities.

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Twitter Practice Social Media Nonprofit 352

Blue Fox

AUGUST 4, 2021

ARTICLE) – 12 Ways to Liven Up Your Board Meetings – And Your Board (VIDEO) – How to Engage Your Nonprofit Board in Just 15 Minutes per Month (WEBSITE) – The Board Doctor (ON-DEMAND) – Effective and Engaging Virtual Board Members (ARTICLE) – Are Your Board Members Bored?

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Help Virtual Metrics Sound 78

Bloomerang

AUGUST 16, 2021

Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. Metrics for a mid-level donor program might include: Number of donors talked to personally. You can find a bunch of fundraising metrics to track here.

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Analytics Strategy Fundraising Benchmark 122

DipJar

SEPTEMBER 12, 2022

You can even post a video that takes your supporters behind-the-scenes of your organization. . Nonprofits post photos, videos, IGTVs, reels, and stories to show the impact of their mission and advocate for support. . Here, you can post short video clips or a series of videos highlighting the different aspects of your organization. .

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Marketing Social Media Nonprofit Integration 52