Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

APRIL 10, 2022

There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Instead, the UTM tags are snippets of code added to a URL to let you track where a user followed a link to your site.

email 104

email Marketing Test Mail 104

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing?

Marketing 52

Marketing Plugin Track Policy 52

NonProfit Hub

JUNE 8, 2016

We also had him share insights on the metrics you should measure. CausePlanet : Would you talk about how the metrics you have developed (lifetime value, etc.) help a nonprofit track its fundraising and justify its time and effort? The post How to Stop Donor Attrition and Track Relevance appeared first on Nonprofit Hub.

Track 28

Track Donor Retention Metrics 28

DNL OmniMedia

APRIL 23, 2024

With all of your donor data in one place, you can more easily segment your donors by specific criteria, such as giving level or communication method preference. More personalized communications. This way, you can ensure your communications resonate with your target audience and get them to take action on behalf of your cause.

Blackbaud 52

Blackbaud Support Guide Help 52

Bloomerang

NOVEMBER 10, 2023

Look at each supporter’s giving history and identify trends. This report should list metrics such as: Program ROI Retention rate Number of gifts secured Average donation size Average giving capacity Number of asks By reviewing these metrics, you can identify opportunities to continue improving your major gift program.

Gift 97

Gift Raise Guide Relationship 97

Qgiv

APRIL 9, 2024

Other outreach methods for engaging your community can start to be costly, but outside of paid advertising, social media is free! It’s also an excellent platform for awareness campaigns and sharing educational content in a format that resonates with the platform’s trends. Why should nonprofits use social media?

Social Media 52

Social Media Media Guide Social 52

Top Nonprofits

NOVEMBER 3, 2021

To avoid common volunteer management mistakes and optimize your volunteer scheduling processes, implement these simple strategies: Carefully track volunteer hours. Carefully track volunteer hours. For one thing, tracking volunteer hours and maintaining accurate volunteer data logs makes it possible to apply for volunteer grant funds.

Volunteer 52

Volunteer Profile Survey Track 52

Qgiv

APRIL 21, 2023

Development officers, executive directors, event planners, consultants, and emerging leaders came together to discuss fundraising trends, donor retention, DEI (diverse, equitable, and inclusive workplace) strategies, and so much more. Implement procedures to asess metrics. Track successes and failures to inform future strategy. “Be

Social Media 52

Social Media Trend Storyboard Montana 52

Saleforce Nonprofit

JULY 22, 2021

How closely should they track those changes? Much has been written on the methods for evaluating programs, for analyzing impact data, and for communicating impact to funders; more and more, thought leaders underscore the need to manage all the processes around understanding impact.

Impact 120

Impact Management Organization Evaluation 120

Connection Cafe

APRIL 26, 2018

I recently had the privilege of hosting a panel discussion with Sue Cunningham, President of Council for Advancement and Support of Education (CASE) and James Wiley, Principal Analyst for Technology at Eduventures, about 2017 charitable giving performance and trends for higher education. What’s Next?

Education 23

Education Trend Conversation Giving 23

Double the Donation

OCTOBER 25, 2021

Track and incentivize successful conversations. Keep an eye on trends in employer information. How do we deal with different payment methods? Then, there are plenty of opportunities to make the most of your tracking results. Tracking call results. Track and incentivize successful conversations.

Guide 98

Guide Script Tips Gift 98

Achieve

SEPTEMBER 8, 2020

Heading into 2020, nonprofit fundraisers had solidified their fundraising calendars and were on track to achieving ambitious revenue goals. virtual fundraising has been trending. virtual fundraising has been trending. Research trends in event technology. . Design a conversion-optimized donation page. registration form.

Virtual 52

Virtual Tech Tips Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Big Listening is the art of gaining insight by tracking topical online conversations over time. We don’t just count social mentions, we also look for trends to try to understand what types of content generate conversation about the ocean. Does your organization have a method for rapid experimentation and learning?

Campaign 122

Campaign Conservancy Measure Method 122

Nimble AMS

MAY 5, 2022

Keep accounts updated – Automatically update the expiration date for stored payment methods. Be sure to set up at-a-glance dashboards and more detailed reports to help you track how you’re progressing toward your fundraising goals. Have the right dashboards and reports in place.

Associations 122

Associations Effective Tips Fundraising 122

Whole Whale

SEPTEMBER 8, 2023

Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. The metrics showed the ads were not effectively driving growth. Apply those lessons.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

NOVEMBER 30, 2021

Donor data analytics can help to identify fundraising prospects, as well as provide insight into the most effective fundraising methods and most favorable target markets. By gaining insight into trends , a nonprofit leadership team can more effectively plan for the future. Create your metrics: What will success look like to you?

Database 52

Database Donor Fundraising Nonprofit 52

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105

Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data, on my wrist back in October. As a data nerd, I couldn’t resist the fitbit and its ability to track my every move during this glorious science experiment. Otherwise, I would need to go on statins.

Data 115

Data Track Research Public 115

Everyaction

APRIL 25, 2018

There are a variety of technologies available to help Student Activities professionals excel in their work, particularly Constituent Relationship Management (CRM) databases that allow easy tracking and management of campus events and general student involvement. Track and manage students, groups, and activities effectively.

Technology 40

Technology Student Registration Database 40

Nonprofit Tech for Good

SEPTEMBER 10, 2013

The experience has made me acutely aware that access to information about trends in nonprofit technology, online fundraising, and social media often does not reach small NGOs – especially those in rural areas. It’s important to be aware that e-newsletters that are sent BCC often trigger spam controls and are blocked by email servers.

Practice 277

Practice Develop NGO Online 277

Qgiv

JUNE 10, 2022

Digital marketing is essential to staying competitive alongside other nonprofits of similar nature, and it has been proven to be more effective, both in cost and engagement, than traditional outbound marketing methods. Types of Online Fundraising Events. Choose How You Will Advertise. So, Now What?

Digital 52

Digital Marketing Online Fundraising 52

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. The task manager allows you to assign, manage, and track the progress of action items. Keep an eye on your campaign progress as soon as you open the app with the dashboard.

Org 80

Org Raise Tools Help 80

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

You should also be thinking about what to measure and set up an efficient method for collecting that data. Then at the end of the month, allocate a half hour to look at the numbers for the month in comparison to other months – and look for insights and trends. You also need to think through your content and engagement strategy.

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

You should also be thinking about what to measure and an efficient method for collecting that data before you begin. It's better to set up your trusty spreadsheet at the get go so you can track monthly or every other week. I look at the following metrics: Total Interactions. There are some new third party analytic tools.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

Awareness 100

Awareness Tips Social Media RSS 100

NTEN

JULY 19, 2012

At the end of a documentary, they provided a text-to-give call to action and were able to track the metrics as the campaign developed. While running their campaign, National Geographic found that the giving trends of mobile donors mirrored those of their more traditional fundraising methods.

Mobile 61

Mobile Create Strategy National 61

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

No matter the approach, it is useful to have a structured approach and track trends over time. Forensic Listening: Chris Abraham shared this method and is primarily for those who haven’t yet started. Showing Results: This method is for those have been applying listening techniques and want to track results.

Practice 94

Practice Free Share Reflection 94

ASU Lodestar Center

JANUARY 11, 2013

Other evaluation forms include: process evaluation, which requires that specific program activities and procedures be reviewed in order to help explain why a program worked or did not work; and program monitoring, which uses in-process measures to track whether a program is being executed as designed.

Research 82

Research Culture Evaluation Arizona 82

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. Metrics, metrics, metrics. Author: Miriam Kagan.Well actually they do. Retweet you?

Facebook 51

Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Even more importantly, the practice of connecting measurement and decision-making will help organizations improve practice and results, and document value.

India 102

India NGO Network Exercise 102

Qgiv

JUNE 4, 2021

You’ve probably redirected your focus to virtual methods, too. Prioritizing your online presence and digital engagement methods is key to not just surviving, but thriving, during this time. Fully integrate your system with industry-leading CRMs to record and track donor engagements. 25+ Virtual Fundraising Ideas.

Virtual 69

Virtual Ideas Guide Fundraising 69

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" “Of course, things got a lot worse in the fourth quarter, so these trends might not hold up.”

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives.

Screencast 50

Screencast Analytics Measure Web 50