Saleforce Nonprofit

SEPTEMBER 2, 2021

Building from your theory of change, it is crucial for organizations to have a comprehensive, clear set of metrics (also called “indicators” in the social sector) that track inputs, activities, outputs, and outcomes; all of these build evidence of your program’s effectiveness. Consider factors such as: The organization’s technical capacity.

Practice 73

Practice Impact Data Effective 73

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned.

Measure 97

Measure Policy Social Media Green 97

Nimble AMS

MARCH 25, 2022

To ensure your goals clearly define what you’re trying to accomplish, consider using the SMART approach to goal setting: Make sure each goal is Specific, Measurable, Achievable, Relevant, and Time-bound. For example, in the first goal above, growing the online community, you might track: Number of active online community members .

Community 134

Community Online Strategy Guidelines 134

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Measuring Success Measuring of this investment should be dependent on a few KPIs. . This should be measured immediatly after superbowl, then after March 1st contest announcements, then 1 year after the programs went into funding. I was so happy that Jeremiah Owyang shared his research note taking technique.

Contest 94

Contest Analysis Track Impact 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Here are two stories about two very different nonprofits and how they approached designing their dashboards with human-centered design techniques. Tracking for Impact and Learning. Staff were asked to use a technique called “ Rose, Bud, Thorn ” to identify strengths, challenges, and opportunities for change. Data Measurement'

Design 99

Design Marketing Metrics Measure 99

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2014

I’m excited to be co-facilitating the Impact Leadership track with colleagues John Kenyon, Elissa Perry, and Londell Jackson. While participants in each track will explore their topics in depth and in the context of a facilitated structure, there will be inspiring keynotes and opportunities for networking for all participants.

Registration 128

Registration Leadership Impact Change 128

EveryAction

AUGUST 3, 2023

Often, organizations set their giving levels by identifying what they already consider a major donor; setting specific, measurable, attainable, realistic, and time-bound (SMART) goals for how they would like to grow their major donors; and setting parameters from there.

Strategy 177

Strategy Giving Fundraising Gift 177

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?

Marketing 52

Marketing Plugin Track Policy 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2017

These qualities may sound “soft”, but Goleman found direct ties between emotional intelligence and measurable results. The first step is self-awareness and that happens through tracking and observing yourself in work situations that trigger stress. One way to do this is to build in some reflection time into your day and maintain a journal.

Professional 113

Professional Management Journal Reflection 113

Get Fully Funded

JANUARY 5, 2024

Finally, like any other fundraising strategy, you should track success metrics for your text messages and use them to evaluate your texts’ effectiveness. Get started by tracking these common text marketing performance metrics: Click-through rate is the percentage of recipients who click on the links you include in your messages.

Practice 59

Practice Puerto Rico Fundraising Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

I created Excel for Evaluation , a series of more than 25 video tutorials with real examples from nonprofits, to share my favorite techniques with nonprofit leaders like you. If you took a high school or college course in statistics, you’re on the right track. These techniques will save blood, sweat, and tears down the road.

Data 139

Data Tutorial Chart Statistics 139

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

Instagram is one of those channels where a nonprofit could start with a small pilot that is strategically linked to communications or marketing objectives and pick a success metric and track it. But first best practices and measurement , learning, and improving. How are you defining and measuring success?

Marketing 109

Marketing Hype Photography Measure 109

CauseVox

MARCH 1, 2024

For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Website analytics: help us track donation page interactions and web traffic. Email marketing analytics: help us track open rate, click-through, and donation conversions.

Audience 82

Audience Donor Survey Demographics 82

NonProfit Hub

SEPTEMBER 1, 2020

To do this, they use a variety of techniques, including public relations management, content marketing and technical SEO. . You should then take appropriate measures to remove those mentions and links. . Use web tracking software to track mentions of your brand on various social media platforms. .

Management 84

Management Nonprofit Review Wikipedia 84

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. Lee Odom recommends a few techniques for finding influencers based on keyword research in this post. Step 5: Measure Results. Now it is time to track your campaign goals against actual results. Influencer marketing is a long game.

Influence 115

Influence Social Media Marketing Strategy 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

During the discussion, one of the partners asked about how they track whether engaging with their audience on Facebook or other social channel might lead to donations. ” Kevin Conroy, the “data scientist” at Global Giving, answered, “Set up goals and tracking URLs in Google Analytics.”

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “ Measuring the Networked Nonprofit.” On a call last month, participants shared examples of their measurement tools and spreadsheets.

Social Media 112

Social Media Metrics Media Measure 112

Tech Soup

FEBRUARY 3, 2014

Just like Idealware, we're interested at TechSoup in the tools of the trade to make it possible to track the right data, so that reporting on impact is accurate and defensible. The Idealware report called The Reality of Measuring Human Service Programs: Results of a Survey has some pretty interesting findings on this.

Evaluation 64

Evaluation Service Measure Database 64

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics. A big topic of discussion as the field is maturing is how to track on-the-ground outcomes for people and communities, in addition to counting clicks, views, downloads and tweets.

Metrics 50

Metrics Method Tech Government 50

Whole Whale

SEPTEMBER 8, 2023

Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response? Growing your community of supporters is the only measure that matters. Track donation source data to optimize outreach channels.

Lesson 59

Lesson Fundraising Digital Test 59

Neon CRM

AUGUST 18, 2023

Measurable: Ensure your goal is measurable to track progress and success. Write a Compelling, Positive Message A good email fundraising message ties donors’ contributions to a measurable impact, addresses the donor by name, and conveys a positive emotion. To do that, you’ll need to know what to track.

Guide 52

Guide Fundraising Mail Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. One technique I use to get insights from my social media data is to do an analytics Rorschach Test. What insights have you gained from measuring your content strategy?

Audience 107

Audience Social Media Content Media 107

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. This session shared techniques and tools for making that process efficient. ” .

Social Media 100

Social Media Effective Media Social 100

CauseVox

MAY 9, 2023

But ChatGPT’s deep learning techniques allow it to create optimized subject lines for any email. Measuring Success and Improving with ChatGPT ChatGPT isn’t just a great tool for drafting content. You can use ChatGPT to measure the success of your emails. It can also provide high-quality analysis for a range of purposes.

Examples 84

Examples email Communication Language 84

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 13, 2016

The practices for self-care that we describe in the book are based on insights that we gleaned from putting the techniques into practice over the past few years. While there are a variety of different gadgets that you can use to track your sleep, I use the Fitbit Charge 2. So, remember it is only a guide.

Data 125

Data Personal Support Exercise 125

Givinga

FEBRUARY 26, 2019

Corporate responsibility can be incredibly impactful for business performance and profits, but unfortunately, many CR efforts, especially when it comes to workplace giving, are still broad and poorly measured with little or no direct connection to business performance. Donation Tracking and Impact Reporting.

Profit 45

Profit Software Benchmark Student 45

CauseVox

APRIL 29, 2021

Starting to fundraise without a plan is like building a house without a draft – you need a plan to know where you’re going, and to keep you on that track. Your fundraising goals, or “micro-goals,” should be SMART goals – specific, measurable, actionable, realistic and time bound. Fundraising Goals. And by what time frame?

Calendar 98

Calendar Template Guide Fundraising 98

Forum One

FEBRUARY 7, 2023

GA4 will still capture the pages your visitors view, but with configuration, it has the capability to track much more about what your users are doing. It’s important to both rethink what’s possible, and what you’re really measuring. GA4 also provides few built-in reports, compared to UA. What do you want to learn from analytics?

FAQ 58

FAQ Organization Analytics Google 58

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. Spectragram is a facilitation technique I learned from Allen Gunner at Aspiration. Spectragram.

Case Study 98

Case Study Social Media Studies Integration 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. For each phase, there are specific criteria and indicators that an organization will develop. We are tracking progress against a baseline.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Purposeful Measurement to Inform Replication.

India 102

India NGO Network Exercise 102

Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Donor retention is still a challenge for most nonprofits.

Benchmark 62

Benchmark Digital Trend Report 62

Neon CRM

OCTOBER 31, 2023

Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization. Using traditional, non-digital communication strategies isn’t a common technique for many of the companies and organizations that are competing for your donors’ attention.

Donor 98

Donor Strategy Nonprofit Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. Also set up a system in advance so you can track the hashtag.

Social Media 126

Social Media Integration Tools Tips 126

Whole Whale

MAY 19, 2023

Stay up-to-date with AI advancements : AI technology is constantly evolving, and new techniques and tools are being developed. Measure the impact: Track the performance of your AI-generated images in terms of engagement, conversions, and other relevant metrics.

Images 52

Images Build Library Generation 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Purposeful Measurement to Inform Replication.

Pakistan 111

Pakistan NGO Network Exercise 111