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Measuring Impact: 5 KPIs Your Nonprofit Needs To Be Tracking

NonProfit PRO

While KPIs represent a valuable opportunity, it’s important that you select the right ones to track for your unique organization, especially since there are so many possibilities.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. Using UTMs to track how users arrive at a website What is a UTM?

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Sports Sponsorship Measurement and ROI Metrics to Track

The Sponsorship Collective

What are some sports sponsorship metrics to track? The post Sports Sponsorship Measurement and ROI Metrics to Track appeared first on The Sponsorship Collective. As your partnership wraps for the season, it’s your responsibility to sit down and calculate how lucrative said partnership was. Pay […].

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How Do You Measure The Value of Your Association's Products?

Association Analytics

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Track sales trends over time to see if a product becomes more or less popular. Tracking Behavior: The data shows that a certain member segment who purchase product “A” also purchase product “B.”

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Pickleball and Paddleboards: Get Creative with Activity-Tracking Events


Over a third of adults in the United States are now using health apps or wearable devices to track their activities, making it easier than ever to monitor progress, set goals, and stay motivated. Participants track their swimming, kayaking, paddleboarding, and surfing adventures using their activity trackers.

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How to Measure the CX of Your Website

Forum One

So how do you track how satisfied your customers are with your website? Every organization has different goals that they will need to track against, and different challenges that make tracking website success difficult. These are several KPIs that can help you begin to measure your website’s CX.

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Tracking Social Media Engagements and Conversions for Your Nonprofit


This is especially true on social media because there are so many data points you can track. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Across platforms, you should be tracking social media engagement rates and conversion rates.