Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

The survey fundings are based on a sample nonprofit CEOs whose organizations are receiving funding from foundations giving at least $5 million annually in grants called the “Nonprofit Voice,” with 170 respondents answering the questions on this survey.

Data 111

Data Measure Sample Seattle 111

Neon CRM

DECEMBER 14, 2023

Lastly, factor in your donor retention rate so you can anticipate the number of new donors you’ll need to acquire in order to meet or exceed this year’s revenue total. Growth Rate: The expected percentage increase in revenue. Retention Rate: The percentage of donors who gave last year and this year. Let’s do it!”

Analysis 52

Analysis Project Donor Retention 52

Byte Technology

OCTOBER 13, 2016

From sprawling corporate farms to small mom-and-pop vineyards, drones are being used to effectively measure the most important elements of crops, such as growth rates, pest infestations and more. They can measure levels of air pollution, plot land erosion, create heat maps and even collect water samples.

Technology 100

Technology South America Asia Nepal 100

Beneblog: Technology Meets Society

MARCH 28, 2011

We’re reacting to the following claim: “Data collected using unbounded crowdsourcing (non-representative sampling) largely in the form of SMS from the disaster affected population in Port-au-Prince can predict, with surprisingly high accuracy and statistical significance, the location and extent of structural damage post-earthquake.” .

Issue 160

Issue Data Haiti Stream 160

Get Fully Funded

MAY 9, 2022

How are you measuring your success? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. What’s working? What’s not working? It’s not a mystery.

Marketing 69

Marketing Guide Metrics Nonprofit 69

NetWits

SEPTEMBER 5, 2012

Create Personas and outline tasks: Create a sample person that represents each audience group you serve. Use qualitative measures (surveys, interviews and onsite usability testing) to understand how the new website resonates with key audience groups. What’s the bounce rate? Assign them key tasks and document results.

Design 247

Design Web Guide Slides 247

Nonprofit Tech for Good

FEBRUARY 6, 2022

Watchdog groups like Charity Navigator monitor the financial reports nonprofits publish and give organizations rankings based on criteria like the percentage of each dollar that goes into their mission (often called the efficiency rating), transparency of financial reporting, expenses, and more. Support multiple languages.

Software 309

Software Guide Award Grant 309

Saleforce Nonprofit

AUGUST 30, 2021

Because traditionally, impact measurement has been performed by siloed teams, the burden on them to collect good evidence is huge. Though it can seem like a big barrier to set up an impact measurement system — one for which you might not have the time, the staff, or the funding — impact management is something you can do at any level.

Integration 69

Integration Impact Practice Management 69

sgEngage

APRIL 19, 2023

A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. In the previous 15 seasons, the interception rate in that situation was about 2%. Basically: answer A is 56% likely; B is 23% likely, etc. ChatGPT is a probabilistic model. .”)

Model 69

Model Italy Test Generation 69

CauseVox

JULY 18, 2023

Sample fundraising calendar Be sure to update your quarterly and monthly totals for the year, comparing them to your original goals. Sample SMART fundraising goals Reflect on Your Focus Areas Begin by asking yourself some key questions related to your goals and focus areas. Are you on track to meet your goals?

Develop 76

Develop Fundraising Pledge Track 76

Care2

JUNE 18, 2013

The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday. Organizations also fear being penalized by some of the ratings services.

Evaluation 77

Evaluation Charity Ratio Rate 77

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? After all, an average customer retention rate for for-profit businesses range from 54% to 84% , which is well above the nonprofit average of 43%. . To ensure you’re meeting your objectives, measure customer satisfaction.

Donor 141

Donor Strategy Retention Relationship 141

Neon CRM

NOVEMBER 14, 2023

Retention rates for recurring donors are much higher than their one-time counterparts—they often stick around for years! Use SSL encryption and comply with industry-standard security measures to protect donors’ financial information. By linking your preferred payment gateway provider (e.g., Then test it again. Did it work?

Donation 52

Donation Gift Platform Nonprofit 52

Amy Sample Ward

NOVEMBER 5, 2012

Referral Rates. One of the key metrics we obsess over is the referral rate organizations are experiencing from their ActionSprout campaigns. But until you start seeing real traffic through an app like ActionSprout.com, there is really no way to know just what kind of referral rates to expect.

Comment 259

Comment Share Support Facebook 259

Global Giving

MARCH 7, 2019

To make things even trickier, it might be easy to assume that a change like this would naturally improve conversion rates, but we couldn’t find many other examples of other organizations who tried something similar and saw a positive result.

Learning 52

Learning Test Sample India 52

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it measurable?

Report 78

Report Measure Impact Process 78

fusionSpan

SEPTEMBER 9, 2013

How will you measure success? Rate each criterion. Measure each project based on each criteria. Take it one project at a time and go across giving a 1-10 rating for each criterion. Stay tuned for Prioritization: Part 2 to see a full sample of this process and detailed instructions on how to execute step 6.

Project 52

Project Guidelines Instruction Instructional 52

Care2

APRIL 13, 2010

It’s also important to ensure sample sizes will give statistically significant results. Rule #3: The smaller the metric you are measuring, the bigger sample you are going to need. If you have a list of 100,000 people x 4% response rate = 4,000 responses. 1% response rate = 100 responses.

Conference 61

Conference Sample Technology NTC 61

Care2

JANUARY 31, 2010

Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more. Generating a high fan rate is important, since news feeds carry that activity to potential new fans.

Benchmark 64

Benchmark Social Media Studies Media 64

Forum One

MAY 4, 2010

percent response rate for subscribers donating to your cause, which on an email list of over 100,000 really adds up. Organizations with smaller list sizes have better response rates. Email fundraising response rates averaged at 0.13 percent and email advocacy rates at 4 percent.

Benchmark 50

Benchmark Convio Trend Statistics 50

Everyaction

JANUARY 16, 2018

From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. As you can see from the sample report above, a Moves Management report shows you everything from who is soliciting the gift to the status of the ask to the campaign it’s under.

Report 56

Report Data Tools Stats 56

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics.

Social Media 50

Social Media Reflection Media ROI 50

Care2

SEPTEMBER 23, 2010

Divided into three sections, it began with a look at the importance of text messaging by Jessica Bosanko of M+R Strategic Services , then went to apps and tools, discussed by Shana Glickfield of the Beekeeper Group and then wrapped up nicely by Amy Sample Ward of NetSquared who discussed measurement; both what and how.

Tools 52

Tools Stats Netsquared Info 52

Connection Cafe

MARCH 15, 2021

By leaning into your staff members’ desire to learn by implementing virtual training courses, you can see benefits such as: Improved Staff Retention Rates. Improved Staff Retention Rates. This will show the real value of taking additional measures to retain your nonprofit’s staff. Increased Fundraising ROI.

Training 44

Training Train Virtual Course 44

Get Fully Funded

JANUARY 17, 2022

It’s a quantifiable, specific, measurable goal your organization’s team agrees is important and doable if everyone works together. Across the nonprofit sector, retention rates are about 47%, meaning donors leave nonprofits more often than they stick around. THAT’S what increases your retention rate! And another. And another.

Fundraising 134

Fundraising Activities Active Activism 134

Amy Sample Ward

SEPTEMBER 13, 2011

" 5 Reasons Social Media Measurement is Making You Lie to Yourself | social media measurement | Social Media Consulting – Convince & Convert – I love the comparision Jay makes here between Twitter and email, followers equals sends and actual Twitter reach (people reading and responding) equals open rate.

Web 114

Web Seattle Pledge Bookmarking 114

Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? As it turns out, a high unsubscribe rate correlates directly with high fundraising results. Today, on every measure of growth and engagement, Twitter is growing at a record pace.

Web 105

Web New York City Lebanon Benchmark 105

NonProfit Hub

AUGUST 26, 2015

More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits. Earlier this month, The Nonprofit Times (NPT) published the results of its online engagement survey.

ROI 28

ROI Software email Marketing 28

NonProfit Hub

AUGUST 26, 2015

More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits. Earlier this month, The Nonprofit Times (NPT) published the results of its online engagement survey.

ROI 28

ROI email Software Marketing 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

We identified two potential challenges for foundations to make use of this data: The data itself can be biased because it comes from a sampling of people who use social media or what some called a “self-selection bias,” so the data may not be representative of a total population – only specific locations or demographics.

Social Media 100

Social Media Channel Data Media 100

Connection Cafe

AUGUST 2, 2018

Possible questions include the following (*also see the end of this article for a sample survey): a. There are two key measures of the success of the Donor Welcome Kit: . Conversion rate to second gift (after a follow-up solicitation is left). Conversion rate to second gift (after a follow-up solicitation is left).

Gift 22

Gift Donor Foundation Rate 22

Amy Sample Ward

FEBRUARY 19, 2011

As we saw with the Haiti response, language can be a huge barrier to response rate as we rely on people to help translate messages at an un-approachable rate. And finally, measuring impact as it reflects back on the priorities for responders as well as those working to engage the rest of the world in targeted support.

Disaster 206

Disaster Social Media Haiti Media 206

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

” Chelsea took a photo with her Smartphone and posted it on the Reddit, a community aggregation site where content is ranked and rated. Sample survey. The bill was divided up and Alois Bell wrote on her receipt, “I give God 10% why do you get 18%?” ” Lots of comments pros and cons.

Social Media 114

Social Media Digital Mobile Trend 114

Amy Sample Ward

JUNE 17, 2010

Metrics: From @rootwork: We’re a pretty small organization, with a small staff and budget, so I admit to not doing as much measurement as we should because of lack of time and staff resources. also measuring the number of clickthroughs from these sources to the main site (via Google Analytics).

Community 132

Community Build Local Los Angeles 132

Amy Sample Ward

APRIL 8, 2011

That’s the question I asked this morning on Qriously, a new application that measures public sentiment, in real time. Qriously could be used to test different messages and groups to measure where responses are strongest. Do you believe you can change the world? Campaigning. What if you used the tool as a way of campaigning?

Data 154

Data Mobile Time Map 154

DNL OmniMedia

MAY 25, 2022

The two categories are: Quantitative Research: This research yields numerical, measurable data that can be transformed into useful statistics. This data is used to collect general results from a large sample population, and it allows the researcher to spot patterns and form hypotheses for further exploration.

Research 52

Research Marketing Survey Nonprofit 52

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Delivering personalized content to your audiences can significantly increase click-through rates. Unless you’re getting 1,000+ click-throughs to a landing page, the sample size is likely too small. It’s not just me.

email 48

email Campaign Test Benchmark 48