Inside the Encompass Ratings System Culture & Community Beacon Launch

Charity Navigator

Written by Stephen Rockwell, Chief Ratings Technology Officer, and Ofira Bondorowsky, Director of Ratings & Nonprofit Engagement, at Charity Navigator. Charity Navigator’s Encompass Rating System evolution marks another significant milestone with our Beta V3 release today.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016


The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. EveryAction's own Email Deliverability Specialist examined email data from over 50 national nonprofits and measured them against the latest benchmarks - what he found will surprise you.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

Overall, you want to be tracking these types of goals because it’ll help you determine the quality of your visitors and measure the effectiveness of your marketing efforts. The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at.

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4 Ways to Measure Volunteer Program Return on Investment (ROI)

Volunteer Hub

Here are 4 ways to measure volunteer program ROI and ensure you are getting the highest amount of value. As your nonprofit grows, so does the need to optimize your volunteer program and effectively measure ROI. Measure Volunteer Value. Measure Community Reach.

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Happy Customers? 3 Key Customer Satisfaction Metrics to Measure

Find the free stuff

Mastering this feat is only possible if you’re measuring your efforts and changing for the better. 3 Key Customer Satisfaction Metrics to Measure appeared first on Business is mainly about keeping your customers happy.

Do You Know Your Nonprofit's Facebook Page Churn Rate?


Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. Thanks to the eBenchmarks Extra on Facebook findings from our latest study, we found out: You'll need to factor both "un-likes" and "un-subscribes" into your calculation of the churn rate for your Facebook page. The average churn rate in 2010 for nonprofits in our research sample was 14%.

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Social Media with M+R: How to Measure the Metrics that Matter


Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Don’t be Fooled by Message Open and Click-Through Rates


The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The annual report informs how organizations measure impact relative to their peers. The benchmark trends are important because they help us ensure our approach is on the path toward success, but a more accurate measurement is the number of constituents engaged. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates.

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Measuring World Hunger Day

Beth Kanter

Note from Beth: My take away from this guest post is the advice that my co-author, KD Paine, has been saying for years. ”Don’t measure the world, if you don’t have the time and resources to do so.” ” It is a key theme in our book, “ Measuring the Networked Nonprofit.” Measuring World Hunger Day – a guest post by Geoff Livingston. To measure the effect of slacktivism, we could look at public tweets, shares, etc.

Is Measuring Your Facebook Edgerank Useful?

Beth's Blog: How Nonprofits Can Use Social Media

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex. Measuring Your Edgerank Score. Remember, measurement isn’t counting – you have to get just take numbers out of context.

Maximize ROI by Minimizing Spam Rates

NonProfit Hub

If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. These metrics can help you see who isn’t getting your messages and why bounce rates are occurring and minimize them. However, the only real metrics to measure email marketing success are clicks, opens and conversions.

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How to Measure the Success of Your Virtual Event


Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success.

4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate. Here are 4 quick strategies that you can adopt right now to move closer to maximizing your email inbox placement rates: Quality over quantity.

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Debunking the open rate | Beaconfire Wire

Allegiance Group

» Debunking the open rate Posted Monday, June 30th, 2008 at 2:01 pm by Jo (31 posts) When you’ve worked hard on an email campaign, you want to know how well it did. Depending on your CRM/email service, you probably have a plethora of statistics to consider: send rate, open rate, click-through rate, hard fails, soft fails… the list is either fantastic or overwhelming, depending on your point of view. So open rate should be pretty important, right?

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Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. Last week, Dan Michel offered an intriguing answer to this question : “What form of social media measurement does your organization engage in; Community participation, advocacy (earned mentions, discussions), or donations ($ or time)? &#. The theme was “ 30 Ways for 30 Days “ Dan says, “We measured that through each action and each was track-able.

Measuring Your Crowdsourcing Efforts by Aliza Sherman

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: My colleague, Aliza Sherman, has written a book, The Complete Idiot’s Guide to Crowdsourcing and you drop everything and buy it now. We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing.

Building Your Grantseeking Program: Setting Measurable Objectives

Tech Soup Blog

Variations in funding rates also appear, to a lesser extent, by service area, U.S. For now, here are some highlights from the Spring 2017 State of Grantseeking™ Report that may help you establish measurable objectives for your own grantseeking program. Whether you manage a nonprofit organization, an educational institution, or a government agency, there is one truth that is self-evident.

Facebook Custom Landing Tabs + Measurement = Best Practice

Beth's Blog: How Nonprofits Can Use Social Media

Facebook Custom Landing Tabs + Measurement = Best Practice. Debra Askanese pointed to a study that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages. While custom tabs might look nice and can be strategic, if you don’t measure – it’s a waste of time. Renee tracks the conversion rate including clicks to the tab, clicks within the tab, and the conversion rates (clicks to donations).

Matt Groch to Offer Keynote on Measuring Impact at #14LCS


Today we’re excited to share that Matt Groch , Director of Solution Delivery at Mission Measurement , will offer a keynote called Moneyball for Social Impact, Or how I learned to stop worrying and embrace the implications of a discrete closed-loop factor analysis framework for social impact. How do we measure social change? As Director of Solution Delivery, Matt is responsible for defining and curating Mission Measurement’s suite of products and services.

What is the Funder’s Role in Supporting Good Measurement?

Beth Kanter

Most nonprofits do not have the resources to hire one of these in-demand professionals nor do you see many funding opportunities to build this type of commitment to measurement and learning from data into a nonprofit’s DNA. As I go around and give presentations on the ideas of “ Measuring the Networked Nonprofit: Using Data to Change the World ,” with co-author KD Paine, I’m hearing a few repeated themes. … Read More Capacity Measurement

What We Talk About When We Talk About Open Rates


Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? What our system reports – and I suspect others, as well – is an average of averages, or what I call an "Unweighted Open Rate" (as opposed to the traditional "True Open Rate").

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SXSW 2013: Measurement and Making Sense of Your Data

Beth Kanter

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. Amy Sample Ward facilitated a lunch time conversation about impact measurement for nonprofits in the Beacon Lounge with Lynn Labieniec of Beaconfire and Robert Rosenthal of VolunteerMatch. Measurement

Crowdsourcing: Measuring the Impact of the Crowd in Funding and Doing

Beth's Blog: How Nonprofits Can Use Social Media

Social media tools for engaging and capturing the work of crowds include: wikis, custom platforms or web sites that facilitate voting, rating, giving feedback, adding content, or funding. The measures of impact for this project include diversity, deeper and more relevant reporting, and better connection with listeners. The measure of impact is to determine whether the comments and feedback strengthened or improved the final proposal. How did they measure impact?

Social Media Is About Engagement With A Purpose and How To Measure It

Beth Kanter

I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW. But that’s only half of it as KD Paine and I write in our book, “ Measuring the Networked Nonprofit.” ” You have to measure conversions from social media – from engagement to whatever action or goal you want people to take. To measure conversion using your analytics programs, it generally requires submitting an online form.

How Would You Rate Your Prospect Management System?| Part 3

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 , I covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool.

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Measuring Engagement Value with Sitecore 8: A Brief Overview

Allegiance Group

At what rate do first-time users exit or convert typically? Sitecore’s newest offering is Sitecore 8, what it calls an Experience Platform. While this may seem a strange name for what is classically been called a content management system (CMS) in the past, this new approach may change everything. For the uninitiated, Sitecore is a.NET based content management system (CMS).

How Would You Rate Your Prospect Management System?| Part 4

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool.

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How-to: Improve Your Site's Bounce Rate (Intro to Google Analytics Advanced Filtering)


If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. But unless you're a consultant working with several nonprofit clients, you're probably working in a vacuum: you know your own site's bounce rate, but you don't know how good it is compared to other sites.

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How Would You Rate Your Prospect Management System? | Part II

Connection Cafe

In Part I, I covered rating choice “Level 1,” and how it means that the organization does not have a formalized prospect management system in place. Let’s say your organization rates itself the following: “Level 2: Informal system with some contact sheets completed, some assignments, minimal actions tracked with less than 50% adoption.”. can be helpful in keeping your prospect management process consistent for measuring, reporting, and planning purposes.

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Treat Your Social Media Measurement Like A 6th Grader’s Science Fair Project!

Beth Kanter

As colleague Bob Filbin, DoSomething’s Data Scientist, pointed out in his presentation earlier this week , we can apply a/b testing to social media measurement. What is important is the culture of testing and using the results to guide better decision-making which involves creating a culture of testing or what KD Paine and I called in our book, Measuring the Networked Nonprofit, “Data-Informed.” Experimentation MeasurementFlickr Photo by the Consortium.

Top rated charity opens up its real-time data - Humanosphere

AFP Blog

Top rated charity opens up its real-time data - Humanosphere : "The charity that allows people to make a direct donation to a person living in Kenya just got a whole lot more transparent. GiveDirectly unveiled a new website with live data showing how it is performing on a host of measures.

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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). The key is to continue trying new things, measure your results, and do what you can with the resources at your disposal. So, what led to our above industry average donor retention rates? Want to improve your donor retention rates? For additional insight to boost your donor retention rates, check out the latest npEXPERTS eBook! .

What’s Your Conversion Rate: Live from #BBCON

Connection Cafe

This has to be something that the executive director and measuring. Blackbaud hosted its annual conference for nonprofits from September 29 through October 1 in National Harbor, MD. Nonprofit experts from around the country presented best practices to over 2000 attendees. It’s pretty safe to say that everyone wants more donors for their nonprofit. As you know, getting more donors is easier said than done.

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5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Online advocacy can be harnessed to drive measurable outcomes using various outcome indicators. Step 5: Measure your incoming links to your action alert using Google Analytics. Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. But, what if we dig a bit deeper?

7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

Here are seven tips to help you start measuring social media efforts. Understand how Google Analytics calculates unique visitors and how Feedburner calculates subscribers , but please don’t get so hung up on the geeky part of measurement that you don’t have enough time to gather insights and apply them. You should understand how this model works , but don’t get distracted by trying to find flaws in how engagement measures are constructed. Photo by the TruthAbout.

The Five Most Important Metrics To Measure for Nonprofit Online Communication

ASU Lodestar Center

The best way to answer this question is to measure the impact of your social media campaign. Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. This tool can help you measure how many visitors visited your donation page, how they reached, and how many converted. Just remember this many not measurable after a week or month of implementation. Participation Rate.

Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

In this article, I’ll define each of these measurements, review what impacts them, and share some easy math tips that are guaranteed to make you smarter than most of the people around you who might be sticking their noses into your email performance data. Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. It measures the number of people who opened your email relative to the number of people who received it. Four Terms.

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A Five Step Program to Measure the Effectiveness of Your Web Pages


The time is right to focus on metrics, Key Performance Indicators, and tips on how to measure the effectiveness of individual pages. For the most important pages on your website, measure the Bounce Rate -- not the Exit Rate from the page, the Bounce Rate. The bounce rate for a page is the number of people who enter your site on a page and leave right away. I find that Bounce Rate is a great first filter to helps focus your efforts.

Trick or Tweet? Seven Twitter Tools To Help You Measure, Learn, and Improve

Beth Kanter

I don’t bother with click rates or influence leader board scores.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


Higher Conversion Rates = Raising More Money. The Audubon Society's Porter Mason said that EveryAction's network effect "increased conversion rates by a magnitude of 5x to 20x". #2. Track ROI of a given ad campaign over time, and pull custom, robust reports to measure success. #16. Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more.

The Importance of Nonprofit Workplace Culture: How Measurement and Training Can Play a HUGE Role

NonProfit Hub

But what if taking the time to focus on other things, like measurement and new staff orientation, would provide better retention rates and a happier staff? About their workplace: “We want to do everything we possibly can to help the kids in our program, and we feel accountable to the kids who aren’t in our program yet, so we do a lot to measure performance of the organization as a whole and of the various work teams,” Nichole said.

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The 2019 Best Nonprofit Conferences Calendar


Balancing the reality of your campus with the overwhelming nature of being a marketer today, this conference will help participants identify, explain and integrate the key ingredients to creating, sustaining and measuring the impact of a successful brand strategy and market position. A note on prices: we want anyone to be able to use this resource, so the registration prices listed reflect the full conference rates for non-members at the time of posting. It's finally here!

How @GoodwillIntl is Celebrating Labor Day with Twitter Campaign #150jobs AND Measures Success

Beth Kanter

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. One practice they have mastered well is the ability to use experiments (with measurement) to mature its practice. How will you measure it?