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How Should Funders Evaluate Charities?

Care2

The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday. Organizations also fear being penalized by some of the ratings services.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Delivering personalized content to your audiences can significantly increase click-through rates. Unless you’re getting 1,000+ click-throughs to a landing page, the sample size is likely too small. It’s not just me.

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Reflections and Follow Up Questions from Techsoup/NTEN Share Your Story: Social Media ROI Webinar

Beth's Blog: How Nonprofits Can Use Social Media

Here's the list: Amy Sample Ward, Building Blocks of Social Media. I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results.

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Pinterest Nonprofit Benchmarking with Pinerly

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest. I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Followers: Gives a measure of reach.

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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric. Technorati ???Authority???

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[VIDEO] Raising More Money By Asking (And Answering) Better Questions

Bloomerang

Harvey: As most nonprofits have these days is that renewal rates have been declining and that’s been consistent. What do you think the ratio is of you talking versus the donor talking? If you invest that money in fundraising, the rate of return is going to be 10 times what it is in the stock market. But essentially.

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