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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. Even experienced fundraisers sometimes use fundraising methods that just don’t work for a particular organization or audience. Let’s back up and look at your methods of fundraising through the eyes of your donor.

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Thursday Thoughts | Best Practices for Sustainer Program Communications

EveryAction

The growing interest from donors and nonprofits alike in sustainer programs is an opportunity to test and do something different. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Use your technology to your advantage, even if it is a simple A/B test.

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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Machine Learning, predictive modeling, and natural language processing are a few of the ways AI makes data more meaningful. Predictive modeling reveals future outcomes and trends with greater accuracy than traditional methods, enabling proactive decision-making and change management. Not necessarily so.

Data 221
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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Here’s the method. Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. Don’t let your vision become delusional.

Test 114
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Doing good with AI tools: Navigating ethical considerations for the social sector 

Candid

When we use AI to help draft a grant proposal—in a tool currently under development—we must consider the potential that AI-generated language could be harmful and offensive. Additionally, there is a risk that language AI systems can misunderstand special vocabulary or cultural language. What can bias look like in the data?

Tools 52
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. However, this is not a universal rule.

Practice 240
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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

To answer these questions and put experts’ advice to the test, I decided to ask my peers. Prefers language that is both relatable and easy to understand (with some experts saying it’s important to use their slang ). Instagram was the most selected method for nonprofits to contact Gen Z, followed by email and text message.

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