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Thursday Thoughts | Best Practices for Sustainer Program Communications

EveryAction

The growing interest from donors and nonprofits alike in sustainer programs is an opportunity to test and do something different. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Use your technology to your advantage, even if it is a simple A/B test.

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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

Best of all, you really only need to adopt a few proven and productive cultivation and engagement methods to start converting your peer-to-peer event participants into monthly donors. For the Ration Challenge, the team used a variety of methods to pinpoint the personas and behaviors of those interested in refugee issues.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Write tweets in clear, concise language. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers. Format your tweets for easy reading. Don’t use uncommon abbreviations and always use proper punctuation and grammar. 6) Respond to and engage with followers.

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Nonprofit Market Research: What It Is & How To Get Started

DNL OmniMedia

When you have a strong grasp of your audience’s motivations, you can increase donations, volunteer hours, advocacy actions, and the overall public opinion of your nonprofit. Where would you like to test your hypotheses against actual research? Designing Your Survey Method. Why do nonprofits use market research?

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5 Text Message Marketing Best Practices Every Fundraiser Needs to Know

Qgiv

That means texting is one of the most effective communication methods out there. Test your chosen keyword by recruiting a few people to type it out for you. Remember to test on a variety of devices—an iPhone user and an Android user may have totally different experiences. . If you want your audiences to read (and act upon!)

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5 Ways to Effectively Use Your CRM

Everyaction

Utilize A/B testing for more impactful emails. Your digital tools should allow you to run A/B tests on email subject lines, to experiment with different options and prove what your supporters care most about. EveryAction’s multivariate testing suite enables A-J testing of up to 10 options.

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What’s next for EveryAction

EveryAction

We’ve stood, marched, messaged, and canvassed in your shoes as organizers, advocacy managers, volunteer coordinators, and so much more; and we’ve done this work across 501(c)(3) and 501(c)(4) nonprofit organizations as well as labor unions and political campaigns. Engage your community. Work that maximizes conversion rates on our forms.

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