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Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

Test 84
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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Take a Test Drive You might think the combination of AI and data is a superpower reserved for corporate behemoths. Several providers offer open source or limited free access, which is a great way to test options. RapidMiner is another open-source platform with a drag-and-drop interface. Not necessarily so.

Data 221
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Formalize the interaction between these two groups by providing specific times for them to exchange information and channels for reporting the outcomes of those conversations. Supervisors may have distinct management styles, and their teams may be accustomed to interacting and communicating in ways that aren’t compatible.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. Providing extra education opportunities for these members also opened up a new source of non-dues revenue for the association. From there, IAEE produced a three-part series of webinars that focused on topics specific to them.

Data 210
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The Bots Face Off – Or Do They? ChatGPT Versus Bard

.orgSource

In case you’ve been living in a yurt in Mongolia, ChatGPT by Open AI launched in November 2022, is the Einstein of chatbots. In quick response to Open AI’s bid for the spotlight, Bard, Google’s competing product made its debut in March 2023. Initially Bard, the underdog who I was rooting for, failed this test miserably.

Language 221
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An Open Source Website Personalization Tool for Mission-Driven Organizations

Forum One

As we work primarily with open source CMS platforms, such as Drupal and WordPress, our tool is effective in its ability to integrate within the CMS as well as be flexible for organization-specific needs. How is personalization accomplished? Not every personalized experience will resonate. Forum One’s website personalization tool.

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Trainer’s Notebook: Online Interaction Tools To Engage Your Audience in the Room and Beyond

Beth's Blog: How Nonprofits Can Use Social Media

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. I tested a few different options and here’s what I learned so far. I did not have a remote audience.