Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. My experiments were quite granular: What gets more interactions - sharing video or photos or links? Here are some metrics that I use to harvest insights on those questions.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

Metrics 96

Metrics Facebook Data Measure 96

Qgiv

APRIL 9, 2024

To help you know what to look for, here are two of our favorite nonprofit social media examples: Brother Wolf Animal Rescue’s Instagram account is a great example of using videos to give updates on current projects. Create professional videos where you introduce your team and mission and provide information on how people can help.

Social Media 52

Social Media Media Guide Social 52

Candid

JANUARY 30, 2023

A survey is a good place to start, but you might also consider launching a focus group of constituents (representing different members of your community) to unpack the findings and gather feedback on how rebranding will influence your audience’s perception of your nonprofit. Consider creating a detailed timeline for rebranding.

Nonprofit 119

Nonprofit Audience Library Research 119

sgEngage

APRIL 26, 2023

There are countless examples of streamers, influencers, and gamers going online and fundraising for a cause. Video content is being consumed at higher and higher rates and is the preferred medium for most. One way to broaden your donor base is through esports and livestreaming. Did your participant walk five miles/kilometers?

Platform 71

Platform Charity Trend Badge 71

Achieve

MARCH 1, 2024

Some podcasters offer video versions of their podcast as well as audio-only versions. If that’s the case, you’ll need video equipment and editing software. Regularly check in on metrics like unique listeners and audience growth so you can adapt your strategies as needed. Computer or laptop.

Podcast 52

Podcast Create Guide Audio 52

Bloomerang

AUGUST 22, 2023

Top features of this fundraising website Individuals can start campaigns on behalf of your nonprofit, helping spread your influence without direct action needed from your fundraising team. View reports such as campaign health metrics, recurring gift volume, and total donations. Manage your campaigns using a convenient mobile app.

Websites 77

Websites Paypal Fundraising Nonprofit 77

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

Amy Sample Ward

DECEMBER 2, 2009

" How Facebook turns active users into community managers – without paying a dime (video) | Powered by John Haydon – John Haydon has a great post and video discussing facebook's strategic design that empowers users to be community managers. "You

Web 114

Web Bookmarking Metrics Twitter 114

Connection Cafe

MAY 27, 2020

One of the biggest challenges for a donor relations and stewardship program, as an indirect revenue generator, is success metrics. Their influence comes from the positions they hold and the fact that they are not paid to raise money. Send thank you videos. The video was recorded on her phone – at no cost!

Donor 44

Donor Colorado Change Foundation 44

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

Social Media 50

Social Media Influence Meme Media 50

AccelEvents

AUGUST 16, 2021

From lead retrievals to registration and ticketing, sponsorships, and audience metrics, you can quickly maximize your ROI before, during, and after an event. . If your sponsors are also influencers, then social media engagement is key, and you should take advantage of it. . Lead Retrieval.

ROI 98

ROI Badge Synchronous Sponsor 98

Amy Sample Ward

OCTOBER 18, 2011

If you’re looking to explore the dynamics of social sharing influencing online fundraising, read Debra Askanase’s recent overview. Metrics that Matter. John Haydon has an in-depth video tutorial that will walk you through every report now available. Subscribers and Fans.

Facebook 196

Facebook Change Tutorial Plugin 196

Amy Sample Ward

JULY 29, 2011

How does the community see their impact and influence on your station? Here’s a quick video interview I did with Annie Shreffler : Presentations. Metrics Template. DIY Community Engagement Metrics. Using Social Media. Building Your Social Media Strategy. View more presentations from Amy Sample Ward.

Social Media 178

Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Weight = typically, photos receive the highest weight, followed by videos, links, status updates and apps. AVES is the process of using bogus social media metrics to indicate value — metrics like influencer scores. That is, how often a fan views and interacts with your Facebook page and individual posts.

Measure 100

Measure Facebook Screencast Metrics 100

Connection Cafe

AUGUST 13, 2012

Make videos. Video views? If they share your video? Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Post photos—people like pretty things.

Facebook 51

Facebook Ratio Influence Social Media 51

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Zoom — Top Fundraising App for Conferencing Zoom makes it easy to video conference and message team members during fundraising campaigns. Text and video manipulation.

Org 82

Org Raise Tools Help 82

Non Profit Quarterly

APRIL 20, 2023

Black users have long been at the center of digital culture as trendsetting social media influencers, content creators, and key drivers of online racial justice activism, as seen by hashtag movements such as #BlackLivesMatter and #SayHerName. Large audience and engagement numbers are not the only metric of social media success.

Social Media 94

Social Media Media Strategy Social 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Why not hold a google hangout to share that news as well? Google + recently added a feature of doing video status updates , why not a regular video status update thanking a supporter? Or maybe your audience will respond to a content curation strategy – that you share and annotate the best links on your topic.

Google 98

Google Time Nonprofit Metrics 98

Connection Cafe

SEPTEMBER 23, 2020

Derrick Feldmann – INFLUENCE|SG. Innovators of the Social Good Startup Challenge: Meet the winners of the first “Social Good Startup Challenge” who help you extend your Blackbaud fundraising and marketing software in new ways to maximize giving, power video storytelling, and much more. Cheryl Contee – Do Big Things.

Professional 49

Professional Communication Blackbaud Fundraising 49

Amy Sample Ward

SEPTEMBER 20, 2010

While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! If you are new to RSS, here’s a great video to explain it! How do you know an “influencer?&#. Tip: You can also get Google Analytics for your Facebook Page! Facebook Insights. URL Shorteners – [link].

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

There was also a wonderful blog, “ Litter Did You Know &# and the above video about “Lady Meow Meow.&# But the real story was when the SFSPCA staff shared during the keynote was that these regular videos are produced by volunteers! 4: Identify influencers on social media spaces and cultivate them.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

I unpacked the latter with a series of spectragrams asking folks to share their opinions about whether or not social fundraising as a fad or whether or not dollars raised was the only metric for success. Engage influencers and free agents. Cultivate and cheer on champions for your cause. Engage before, during, and after.

Community 109

Community Giving Fundraising Contest 109

Connection Cafe

SEPTEMBER 6, 2017

Social media posts (including SnapChats, Instagram Stories, and Facebook Live videos). Re-sharing of supporter/influencer content. Determine what success looks like across every channel—clicks, impressions, engagement, donations, shares—and ensure that all team members understand which metric they’re responsible for.

Campaign 48

Campaign Create Giving Org 48

Connection Cafe

DECEMBER 15, 2017

Re-sharing pictures/videos of those who attended your events. Holding live chats/videos to engage with your audience. Influencer marketing is growing at a faster rate than all other types of marketing techniques, including paid advertising on social. Instead, try to tie social media engagement metrics to your larger goals.

Social Media 29

Social Media Digital Life Media 29

Amy Sample Ward

JUNE 17, 2010

From @winwinapps: The fact that social media is forming networks and connections allows local to have more global influence. From @rootwork: Social media is inclined toward leadership development — it’s built around people posting, blogging, photographing, videoing, etc. Social media makes that much easier.

Community 132

Community Build Local Los Angeles 132

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

Drupal 100

Drupal Comment Report Metrics 100

Connection Cafe

APRIL 10, 2010

Lesson #4: Not all channels are created equal They broke down three different types of channels: Response vs influence vs engagement. Influence channels influence response but not in a directly attributable way such as radio, banner advertising and print.

Lesson 53

Lesson Integration Fundraising Channel 53

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2008

Take for example video. Beth Dunn mentioned she'd like to start making short videos to post on Youtube, but the communications staff would prefer to upload the organization's dinner video. That, of course, means that you've carefully thought through what metrics and measurement you'll use to track your experiment.

Change 69

Change YouTube Social Media Myspace 69

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Identifies influencers. Learning “If you don’t launch, you don’t learn.” David Armano Learning is using experiments with metrics and the right questions at the right point to understand what works, what doesn’t. Armano describes this as digital anthropologists sifting through qualitative data and metrics to reap insights.

Story 72

Story Learning Organization Metrics 72

AccelEvents

JUNE 24, 2021

Event marketers have more influence over lead generation and the buying cycle than ever before. . Live text and video chat. Live-streamed video. Brands and event marketers may think the audience is after one thing, but attendance metrics indicate they were after something else entirely. Q&A sessions. Fireside chats.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

When you start to write in the "write something" you get options to add links, photos, videos - post things that are beyond promotion content. www.facebook.com/facebookpages www.facebook.com/nonprofits www.facebook.com/influencers www.facebook.com/help www.facebook.com/advertising. Fan Pages have a metrics tool that has just upgraded.

Facebook 118

Facebook Profile Demographics Nonprofit 118

Connection Cafe

JULY 7, 2016

And I learned a few other things: Social Media is More than Vanity Metrics. Aren’t our connections with supporters and advocates and influencers integral to how we will continue to move forward, together? When they want information, they don’t turn on a TV; they search for the trending video clips.

Guatemala 37

Guatemala Social Media Influence Chart 37

Care2

AUGUST 22, 2013

Share a story, donate money, sign up for a contest, watch a video, etc.). Produce a monthly website and online engagement report of key metrics. Cycle through a combination of blog authors and guest bloggers from within your organization, board members, influencers, etc. Media – Photos, Video, Audio.

Online 71

Online Tips Calendar Test 71

Kindful

MARCH 16, 2021

How you can use it: With Golden, you can run background checks, collect signups, and measure the influence of your volunteers automatically. Hidden fees or limitations: With Google Workspace for nonprofits, you can have up to 100 participant video meetings and 30 GB of cloud storage per user for free. Kindful CRM Integration: No.

Software 52

Software Free Paypal Google 52

Connection Cafe

AUGUST 25, 2017

What are the most important website metrics to measure? The metrics should follow those goals. TJ : Those metrics—clicks, time spent on pages, bounce rate— are a short way of measuring toward your goals and whether tactics are succeeding. These metrics can add color, but page views aren’t the story.

Design 35

Design Websites Practice Philadelphia 35