Qgiv

APRIL 9, 2024

To help you know what to look for, here are two of our favorite nonprofit social media examples: Brother Wolf Animal Rescue’s Instagram account is a great example of using videos to give updates on current projects. Create professional videos where you introduce your team and mission and provide information on how people can help.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. This would be useful to help identify influencers.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

Candid

JANUARY 30, 2023

A survey is a good place to start, but you might also consider launching a focus group of constituents (representing different members of your community) to unpack the findings and gather feedback on how rebranding will influence your audience’s perception of your nonprofit. Consider creating a detailed timeline for rebranding.

Nonprofit 110

Nonprofit Audience Library Research 110

Bloomerang

AUGUST 22, 2023

Bloomerang Payments leverages industry-leading anti-fraud measures and PCI compliance to protect donor data. Top features of this fundraising website Individuals can start campaigns on behalf of your nonprofit, helping spread your influence without direct action needed from your fundraising team. Seamless payment processing.

Websites 76

Websites Paypal Fundraising Nonprofit 76

Amy Sample Ward

DECEMBER 2, 2009

" How Facebook turns active users into community managers – without paying a dime (video) | Powered by John Haydon – John Haydon has a great post and video discussing facebook's strategic design that empowers users to be community managers. "You

Web 114

Web Bookmarking Metrics Twitter 114

Connection Cafe

MAY 27, 2020

One of the biggest challenges for a donor relations and stewardship program, as an indirect revenue generator, is success metrics. Their influence comes from the positions they hold and the fact that they are not paid to raise money. Send thank you videos. The video was recorded on her phone – at no cost! The basics.

Donor 44

Donor Colorado Change Foundation 44

Amy Sample Ward

OCTOBER 18, 2011

If you’re looking to explore the dynamics of social sharing influencing online fundraising, read Debra Askanase’s recent overview. Metrics that Matter. John Haydon has an in-depth video tutorial that will walk you through every report now available. Subscribers and Fans.

Facebook 196

Facebook Change Tutorial Plugin 196

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

Social Media 50

Social Media Influence Meme Media 50

Connection Cafe

AUGUST 13, 2012

Make videos. The part that's still very tricky for most is measuring the impact of these activities. Video views? If they share your video? Metrics, metrics, metrics. Does social media influence their “offline” behavior/engagement toward your organization? Respond to comments.

Facebook 51

Facebook Ratio Influence Social Media 51

Amy Sample Ward

JUNE 17, 2010

From @winwinapps: The fact that social media is forming networks and connections allows local to have more global influence. From @rootwork: Social media is inclined toward leadership development — it’s built around people posting, blogging, photographing, videoing, etc. Social media makes that much easier.

Community 132

Community Build Local Los Angeles 132

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

Tools 162

Tools Tech Map RSS 162

Nonprofits Source

JUNE 22, 2017

By showing my article to social influencers in my space, I was also able to leverage their audience to share my work. Step 2: Set expectations and key performance indicators to measure progress. Intangible Measurements : Identity how, and most importantly why , people behave the way they do when they engage with your brand.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

There was also a wonderful blog, “ Litter Did You Know &# and the above video about “Lady Meow Meow.&# But the real story was when the SFSPCA staff shared during the keynote was that these regular videos are produced by volunteers! 4: Identify influencers on social media spaces and cultivate them.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

How are you measuring that? Once you’ve internalized the work flow (creating and posting content, reviewing Ripples (the Google + metrics tool), and listening and engaging with your audience), you can most likely get the daily time commitment to a few hours per week. Measurement and Learning.

Google 98

Google Time Nonprofit Metrics 98

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Zoom — Top Fundraising App for Conferencing Zoom makes it easy to video conference and message team members during fundraising campaigns. Text and video manipulation.

Org 82

Org Raise Tools Help 82

Connection Cafe

APRIL 10, 2010

Lesson #4: Not all channels are created equal They broke down three different types of channels: Response vs influence vs engagement. Response channels drive direct measureable response and are proven methods to get results including direct mail, email and telephone.

Lesson 53

Lesson Integration Fundraising Channel 53

Connection Cafe

AUGUST 25, 2017

What are the most important website metrics to measure? It’s easy for us to measure clicks and time spent on pages, but that’s only relevant based on what an organization wants their users to do. The metrics should follow those goals. These metrics can add color, but page views aren’t the story.

Design 35

Design Websites Practice Philadelphia 35

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. Identifies influencers. Armano describes this as digital anthropologists sifting through qualitative data and metrics to reap insights. A few points about social media metrics. More on that later.

Story 72

Story Learning Organization Metrics 72

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

Drupal 100

Drupal Comment Report Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. And, it also includes measurement - not just qualitative information. Use of metrics to measure your results. Return on Investment.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2008

Take for example video. Beth Dunn mentioned she'd like to start making short videos to post on Youtube, but the communications staff would prefer to upload the organization's dinner video. That, of course, means that you've carefully thought through what metrics and measurement you'll use to track your experiment.

Change 69

Change YouTube Social Media Myspace 69

Connection Cafe

JULY 7, 2016

And I learned a few other things: Social Media is More than Vanity Metrics. Aren’t our connections with supporters and advocates and influencers integral to how we will continue to move forward, together? When they want information, they don’t turn on a TV; they search for the trending video clips.

Guatemala 37

Guatemala Social Media Influence Chart 37

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

Right before I gave my keynote, My Charity Connects shared this video about why it is important for nonprofits to embrace online fundraising (and social media). Here are a few main points of the second half of the presentation that resonated on the backchannel: anilkanji : Social influence: should orgs measure reach or affinity?

Charity 91

Charity Conference Org Slides 91

Connection Cafe

JULY 5, 2017

To attract and hold by influence or power. Make sure you have someone armed with a camera to capture photos and videos of every event to show people what you’re all about. If you invest in creating a 3 to 5-minute video on YouTube, you can also republish short clips on different platforms. To bind someone to do something.

Websites 37

Websites Strategy Content Nonprofit 37

Kindful

MARCH 16, 2021

How you can use it: With Golden, you can run background checks, collect signups, and measure the influence of your volunteers automatically. Hidden fees or limitations: With Google Workspace for nonprofits, you can have up to 100 participant video meetings and 30 GB of cloud storage per user for free.

Software 52

Software Free Paypal Google 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Measuring the Value of Your Blog.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Build relationships with influencers. Use metrics to discover what works and what doesn’t. E-Metrics: Followers, Friends, and Fans: Expanding Your Online Community Beth Kanter’s presentation advocates “ROI thinking” to help build a community around your blog: using measurements to tell you what works and what doesn’t.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. " What do you think about measuring social media? Ruby shares her 10 Questions video. Social Bookmarking.

Convio 50

Convio API Nptech Summary 50

Allegiance Group

FEBRUARY 2, 2024

Offer opportunities for two-way communication, give donors tools to promote your nonprofit, and measure their engagement. This framework breaks down the five key elements of a goal, asserting that they should be: Specific: Define success using a certain metric or other numeric value (e.g., fundraising dollars raised).

Digital 52

Digital Marketing Channel Nonprofit 52

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 77

Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

The video, coupled with Jason's excellent how-to piece , should be Web2.0 John Bell of the 360 Digital Influence Blog says " It's Time for Measurement of Social Media " which looks at the ROI and identifies some success metrics. RSS in Plain English and Uses For Nonprofits. and nonprofits trainers' toolkits.

RSS 50

RSS Story Summary Screencast 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. You can also share the impact of your organization's programs through podcasts, sharing photos on Flickr, or videos on YouTube or other video sharing sites. Especially in this economy.

Marketing 70

Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

What I learned from this campaign that it is important to get help from influencers on Twitter and that inbetween campaigns if you cultivate your network, the donations will not be a one-time only thing. One metric for me in measuring success, was I able to inspire other people to take action? (at

Analysis 87

Analysis Twitter Giving Lesson 87

DNL OmniMedia

FEBRUARY 16, 2022

Step 7: Measure the success of your nonprofit digital strategy. Analyze key metrics in your database. Chances are your long-term priorities will inherently influence the development of your digital strategy, but take the opportunity early on to ensure there are no contradicting priorities at play. Phase 3: The Execution Stage.

Digital 98

Digital Strategy Create Phase 98

Greater Giving

JANUARY 17, 2024

Key Performance Indicators (KPIs) for Nonprofit Awareness Campaigns Key Performance Indicators (KPIs) for nonprofit awareness campaigns provide tangible metrics to quantify impact, demonstrate accountability, and help nonprofits refine their strategies.

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Awareness Digital Campaign Strategy 40