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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

You can also share the impact of your organization's programs through podcasts, sharing photos on Flickr, or videos on YouTube or other video sharing sites. Share Your Story: You share the impact of your organization's programs through blogging, podcasting, sharing photos on Flickr, or YouTube or other video sharing site.

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NpTech Tag Summary: Chimp Personality, Convio Open API, and More

Beth's Blog: How Nonprofits Can Use Social Media

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. Ruby shares her 10 Questions video. Here's your chance to vote on sessions and suggest speakers. Social Bookmarking.

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5 Top Trends in the 2021 State of Nonprofit Marketing Report

Saleforce Nonprofit

To keep people’s attention, the most popular tactic by far is video. However, the tools that most respondents planned to use more frequently were social GIFs and memes, highly personal user-generated content, and influencer marketing for more authentic content. Metrics and KPIs Continue to Evolve.

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Social Media Glossary: 34 Terms to Know

Whole Whale

Maybe you’re setting up a Facebook campaign for the first time, or maybe you just can’t remember the difference between a meme and a GIF. A common metric for reporting on the number of people who viewed a piece of content and proceeded to click on an ad or link. Influencer . Bookmark this handy glossary and have no fear.

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The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

NTEN

It's time to go beyond listening and responding and get into several key areas: monitoring , running bold campaigns , adding video , and fundraising in online social networks. Know when to respond and when not -- pay attention to people's tone and influence. Follow, participate, and create hashtags and memes. Be proactive.