Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. My experiments were quite granular: What gets more interactions - sharing video or photos or links? Here are some metrics that I use to harvest insights on those questions.

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Metrics Benchmark Facebook Experiment 97

Qgiv

APRIL 9, 2024

To help you know what to look for, here are two of our favorite nonprofit social media examples: Brother Wolf Animal Rescue’s Instagram account is a great example of using videos to give updates on current projects. Create professional videos where you introduce your team and mission and provide information on how people can help.

Social Media 52

Social Media Media Guide Social 52

AccelEvents

AUGUST 16, 2021

From lead retrievals to registration and ticketing, sponsorships, and audience metrics, you can quickly maximize your ROI before, during, and after an event. . Attendee Tracking. Attendee tracking for the online portion can help you drastically maximize your ROI. Lead Retrieval.

ROI 98

ROI Badge Synchronous Sponsor 98

Bloomerang

AUGUST 22, 2023

Update donor profiles, track donations in real-time, and research supporters as needed, all from your mobile device. Top features of this fundraising website Individuals can start campaigns on behalf of your nonprofit, helping spread your influence without direct action needed from your fundraising team. Mobile app.

Websites 76

Websites Paypal Fundraising Nonprofit 76

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. The task manager allows you to assign, manage, and track the progress of action items. Zoom allows everyone to start fundraising faster with a convenient video conference.

Org 82

Org Raise Tools Help 82

Amy Sample Ward

OCTOBER 18, 2011

If you’re looking to explore the dynamics of social sharing influencing online fundraising, read Debra Askanase’s recent overview. Metrics that Matter. John Haydon has an in-depth video tutorial that will walk you through every report now available. Subscribers and Fans.

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Facebook Change Tutorial Plugin 196

Amy Sample Ward

JULY 29, 2011

How does the community see their impact and influence on your station? The PMDMC conference had a 4-part social media track. In the presentations section of this post you can follow how to set up a community map, content map, and basic tracking documents; and templates for all of those are in the resources section below.

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Social Media Public Media Community 178

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

Connection Cafe

MAY 27, 2020

One of the biggest challenges for a donor relations and stewardship program, as an indirect revenue generator, is success metrics. Their influence comes from the positions they hold and the fact that they are not paid to raise money. Send thank you videos. The video was recorded on her phone – at no cost! The basics.

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Donor Colorado Change Foundation 44

AccelEvents

JUNE 24, 2021

Event marketers have more influence over lead generation and the buying cycle than ever before. . With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. Live text and video chat. Live-streamed video.

Guide 93

Guide Virtual Registration Platform 93

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Kindful

MARCH 16, 2021

It also keeps you organized by reducing data redundancy, tracking donor activity, and providing automatic reports. What it does: Bloomerang is a donor management and fundraising software that allows nonprofits to organize their donor records and optimize donor engagement through tracking and reporting. Salesforce.

Software 52

Software Free Paypal Google 52

Connection Cafe

AUGUST 13, 2012

Make videos. Video views? If they share your video? Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Post photos—people like pretty things.

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Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

There was also a wonderful blog, “ Litter Did You Know &# and the above video about “Lady Meow Meow.&# But the real story was when the SFSPCA staff shared during the keynote was that these regular videos are produced by volunteers! 4: Identify influencers on social media spaces and cultivate them.

Social Media 115

Social Media Media Social San Jose 115

Care2

AUGUST 22, 2013

Share a story, donate money, sign up for a contest, watch a video, etc.). Produce a monthly website and online engagement report of key metrics. Cycle through a combination of blog authors and guest bloggers from within your organization, board members, influencers, etc. Media – Photos, Video, Audio.

Online 71

Online Tips Calendar Test 71

Connection Cafe

DECEMBER 15, 2017

Re-sharing pictures/videos of those who attended your events. Holding live chats/videos to engage with your audience. Influencer marketing is growing at a faster rate than all other types of marketing techniques, including paid advertising on social. Instead, try to tie social media engagement metrics to your larger goals.

Social Media 29

Social Media Digital Life Media 29

Nonprofits Source

JUNE 22, 2017

By showing my article to social influencers in my space, I was also able to leverage their audience to share my work. Another way to track organic page performance is to look at pages by clicks by navigating to Search Analytics in Google Search Console. Track audience engagement. Track Audience Engagement.

Digital 111

Digital Marketing Guide Chapter 111

Amy Sample Ward

JUNE 17, 2010

From @winwinapps: The fact that social media is forming networks and connections allows local to have more global influence. From @rootwork: Social media is inclined toward leadership development — it’s built around people posting, blogging, photographing, videoing, etc. Social media makes that much easier.

Community 132

Community Build Local Los Angeles 132

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2008

Take for example video. Beth Dunn mentioned she'd like to start making short videos to post on Youtube, but the communications staff would prefer to upload the organization's dinner video. That, of course, means that you've carefully thought through what metrics and measurement you'll use to track your experiment.

Change 69

Change YouTube Social Media Myspace 69

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Identifies influencers. Learning “If you don’t launch, you don’t learn.” David Armano Learning is using experiments with metrics and the right questions at the right point to understand what works, what doesn’t. Armano describes this as digital anthropologists sifting through qualitative data and metrics to reap insights.

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Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

When you start to write in the "write something" you get options to add links, photos, videos - post things that are beyond promotion content. Lexicon on Facebook lets you track words and phrases. www.facebook.com/facebookpages www.facebook.com/nonprofits www.facebook.com/influencers www.facebook.com/help www.facebook.com/advertising.

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Facebook Profile Demographics Nonprofit 118

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. It uses metrics to measure your results and help you improve your strategy over time. Use of metrics to measure your results. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Cambodia Metrics 50

Connection Cafe

OCTOBER 17, 2016

These include the drop dates for direct mail and email sends, social media posts, in-person events, and influencer activation. Then, reverse engineer your task list and reference these documents regularly to ensure that you are on track to getting everything done. You’ll want to use a variety of copy, images and video.

Campaign 20

Campaign Channel Social Media Mail 20

Bloomerang

JANUARY 22, 2024

Host interviews After you’ve identified potential board members, invite these individuals to an in-person meeting or video conference interview to get to know them and see if they’d be a good fit for the role. This ensures that your board will take steps and recommend actions that benefit your entire community, not just a select few.

Nonprofit 84

Nonprofit Files Policy Software 84

Connection Cafe

JULY 5, 2017

To attract and hold by influence or power. Make sure you have someone armed with a camera to capture photos and videos of every event to show people what you’re all about. If you invest in creating a 3 to 5-minute video on YouTube, you can also republish short clips on different platforms. To bind someone to do something.

Websites 37

Websites Strategy Content Nonprofit 37

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. Some solutions allow you to track key metrics via an online dashboard for various campaigns. We’ll cover more about the metrics you should analyze later.

Ideas 77

Ideas Online Fundraising Tips 77

Amy Sample Ward

NOVEMBER 17, 2011

I was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. I have done a few webinars and presentations about social media tracking and metrics and frequently used the phrase “actionable data.” That’s what actionable means.

Social Media 240

Social Media Media Help Metrics 240

NTEN

NOVEMBER 3, 2008

Then, of course, there are blogs , and podcasts , and video , and. Well, The Social Organization has a piece on " Collecting All Social Media Metrics " That's a start. Take a look at what the Learning Community is doing. Or the Women's Museum. Flickr makes it easy to get started! ways to tell a story.

Technology 36

Technology ROI Flickr Social Media 36

Allegiance Group

FEBRUARY 2, 2024

This framework breaks down the five key elements of a goal, asserting that they should be: Specific: Define success using a certain metric or other numeric value (e.g., Measurable: Have a way to track how marketing tactics help you progress toward your goal, such as conversion rate. fundraising dollars raised). Report final results.

Digital 52

Digital Marketing Channel Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

What I learned from this campaign that it is important to get help from influencers on Twitter and that inbetween campaigns if you cultivate your network, the donations will not be a one-time only thing. One metric for me in measuring success, was I able to inspire other people to take action? (at

Analysis 87

Analysis Twitter Giving Lesson 87

Forum One

JANUARY 26, 2024

“On-page SEO” is the process of enhancing and maintaining these elements: Title tags: Crafted title tags are the initial impression users have of a page in search results, influencing click-through rates. Diversify your content strategy by incorporating various formats, including blog posts, articles, videos, and infographics.

International 91

International Strategy Search Structure 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

Find more videos like this on Internet Time. Video from Jay Cross and more about Matt from Jamie Nelson. I also have to say that having Chris's mom do such a fabulous job of time tracking helped me end on time (I wish we could clone her for every conference on the planet.) There were approximately 250 social media power users.

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Blogher Peru China Conference 50

Nonprofit Tech for Good

JULY 10, 2019

Set SMART(Smart, Measurable, Achievable, Relevant, Timely) goals to make the tracking of your success easier. Video tends to work better than other content types on Facebook but you also need to consider the ideal video length and how to make your videos more appealing. 10) Track success and keep testing new ideas.

Social 280

Social Fundraising Social Media Channel 280

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I think the medium is just too fluid for that.

Social Media 68

Social Media Twitter Action Advocacy 68

DNL OmniMedia

OCTOBER 5, 2020

Your mobile app will allow you to collect and track these data points. Specifically, define the metrics that are most interesting and useful for your organization. Additionally, keep track of any major announcements from nonprofit stakeholders in the tech world. A video demo. Extend your network. An app description.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

With video conferencing, broadband, and Second Life, well, we can all safely stay ensconced in our own virtual-reality-sensory-deprivation-tanks and just digitally dance the salsa at the next NTEN gathering.??? Laura Whitehead of Laura's Notebook highly recommends the recent CommonCraft video on Google Docs in Plain English.

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Open Source Nptech Summary Tag 50