Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2015

Leading on social media requires nonprofit CEOs and their staff, even Trustees, to master basic digital communications skills that allow them to engage directly with stakeholders as themselves, in their own voices. Nonprofit leaders need to use social media to drive conversations online and offline, influence others, and shape perceptions.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

Most people didn’t “get to participate” in the Arab Spring because we didn’t have an effective role in regime change beyond global support and voice amplification (a crucial role, but not the change per se) and to think otherwise would be paternalistic. The issue is complex. Simplicity and clarity of message.

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Amy Sample Ward

NOVEMBER 5, 2009

I blogged earlier this year about research that indicates very strongly we’ve replicated our offline social barriers and segmentation in our online social networking platforms. ( Visit danah boyd’s website for more information and research on this topic.) What it Means to Individuals. What other questions do you want answered?

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Amy Sample Ward

NOVEMBER 5, 2009

I blogged earlier this year about research that indicates very strongly we’ve replicated our offline social barriers and segmentation in our online social networking platforms. ( Visit danah boyd’s website for more information and research on this topic.) What it Means to Individuals. What other questions do you want answered?

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Myspace Technology Causes Application 158

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

So, for these organizations, their content pyramid also includes integrating offline w/online channels. Next Bruce Lesley gave a virtuoso case study of how he uses Twitter to curate news articles and resources related to children’s issues. On the Ground Engagement: What will you ask people to do offline?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2014

We had volunteers working the phones and online help desk, monitoring and posting on social media, and a crisis management team ready to address any potential issues. For us, our offline activities are as important as online efforts. They are enthusiastic and positive voices for us. GiveMN started as a giving day and site.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2011

As she says, “ Go one way, and you risk overstating the influence, go the other and you’re dismissed as assuming individuals in the Arab world incapable of leveraging social media tools for organizing.&#. There are a few issues with trying to follow the issue directly via the hashtag. It is a firehouse, uncurated list.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

” There are also governance implications with new expectations for transparency and new norms of accountability given the growing influence of rating intermediaries like Great Nonprofits and Charity Navigator. If you want to dig into more of this thinking, I suggest you get a copy of Lucy’s toolkits for nonprofit leaders.

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Amy Sample Ward

APRIL 27, 2009

Listening: hearing what people are talking about your issue or sector. ARC - gather data every morning and share with organization via email; issues that seem sensitive or are newsworthy will contact subject matter experts to follow up. Are there ways of catching offline datapoints? use monitoring tools. know your keywords.

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Tech Soup

FEBRUARY 12, 2016

It's not enough to just share stories about your impact — how do you mobilize and engage people who are passionate about issues you're working on? NetSquared DC organized a panel discussion on Engagement Strategy: Empowering Champions* and Influencers* on November 3, 2015, to delve into this question. Engage Offline.

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Connection Cafe

MAY 10, 2016

This “millennial conference” gathers leaders, activists and social entrepreneurs to “act and find creative solutions for social issues.” In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. Use Art to Tackle the “Big Issues”.

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Amy Sample Ward

MAY 14, 2009

They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. You can embed Google Earth into your website to present information to your community that really helps tell the story of your work and your issue. Influence decision-makers; impact public policy.

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Tools Tech Map Case Study 100

Connection Cafe

DECEMBER 18, 2008

We had so many that we couldn’t get to all of them during the webinar, so we’ve answered the overflow here: Q: How can we use social media tools when working with clients in an agency specifically concerning privacy or HIPPA issues? The only issue around contacting influencers is your value proposition.

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Care2

MAY 15, 2009

They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. You can embed Google Earth into your website to present information to your community that really helps tell the story of your work and your issue. Did you know you can embed an audio file in Google Earth?)

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2009

As part of our ongoing research project into the future of membership-based advocacy organizations, we’ve been talking to folks from “new” as well as “older” groups focused on issue-organizing. All of which brings me to MomsRising.org – perhaps one of the most compelling “new” models for issue-organizing.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. What do they know or believe about your organization or issue?

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Social Media Map Strategy Media 106

Bloomerang

JULY 17, 2021

Full Transcript: Steven: You’ll hear a robot voice. And if you have not heard, I have a podcast, “Let’s Take This Offline,” and you can go ahead and binge listen while you do your running, or your walking, or you’re sitting lakeside this summer, kind of decompressing from a really hellish year.

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Care2

JUNE 1, 2009

And I agree with the comments made so far that the issue is not either or, but how do we integrate all available media (now called channels:)) to maximize the financial opportunities for our organizations. I think it is wonderful that Mal Warwick continues to be the voice of traditional direct mail. June 3, 2009 | Ed Well said Mal.

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