How Collaborating With Influencers Can Further Your Organization’s Mission


Social media is no longer a novel concept, so you’ve probably seen firsthand the impact influencers can have. Believe it or not, your organization already has access to potential influencers who can help support your mission and further your cause. Ask influencers to promote events.

Why Social Media Influencer Advertising is Important?

Media Cause

Carefully curated images and perfect grids are taking a back seat to the world of raw and unedited footage of TikTok challenges, dances, reaction videos, voice overs, and other viral trends dictated by the masses. Influencers and content creators are people—not brands.


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Why Micro-influencers Should Be Part of Your Social Media Strategy

Media Cause

Carefully curated images and perfect grids are taking a back seat to the world of raw and unedited footage of TikTok challenges, dances, reaction videos, voice overs, and other viral trends dictated by the masses. Influencers and content creators are people—not brands.

Elevating Employee Voice with Social Fundraising

Connection Cafe

We’re the most connected we’ve ever been – with our friends, social networks and even strangers near and far having constant influence and involvement in our daily lives through messaging, social media, in app social tools, online communities and more. Beyond employee engagement, brand, social, content and influencer marketers need to consider how their CSR programs touch individual stakeholders – employees, fans, and customers, to stay ahead of the game.

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How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause

Connection Cafe

Identify your social media influencers: WWF used In turn, the relevant email ask activated tweets that brought a public voice to WWF’s cause that others could engage with. Send Segmented Email Reminders: During COP21, WWF sent emails to these Twitter influencers and asked them to retweet some key tweets: Urging Senate leadership to support the Green Climate Fund. The Oracle at Delphi told Oedipus “Know thyself!”

Bringing Women a Global Voice: Jensine Larsen, World Pulse

Have Fun - Do Good

"I would wake up in the middle of the night and still hear their voices. I just had to take that chance." - Jensine Larsen Jensine Larsen is the Founder and CEO of World Pulse , a global media and communication network devoted to bringing women a global voice. They broadcast and unite women's voices from around the world into a powerful force for change. Jensine Larsen: World Pulse is a global media enterprise fully devoted to bringing women a global voice.

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How to Use Social Influence to Inspire Action

NonProfit Hub

In his 1984 bestseller, Influence: The Psychology of Persuasion , he sums up his findings on the topic in six principles: reciprocation, social proof, commitment and consistency, liking, authority, and scarcity. Dr. Cialdini explains that it’s the influence someone’s peers have on them. Studies have shown that just looking successful or in charge ( even when it’s an act ) helps increase influence. Anybody from business owners to politicians can increase your influence.

New on SSIR: Give Permission to Peer Influence

Amy Sample Ward

—– A new report from the team at Forrester came out last week: Tapping The Entire Online Peer Influence Pyramid. It comes at the same time that I’ve been doing a lot of thinking about the importance of community builders/managers/leaders or organizational voices to give permission back to the community members. Now, what about peer influence? Giving permission to peer influence. My latest post is up on the Stanford Social Innovation Review blog.

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How to Influence the Conversation Around Your Next Campaign

Connection Cafe

Join our webinar, Influencing the Conversation on March 2nd with Harness the collective power of your active social media voices to pressure decision makers. Leverage Your Social Media Influencers. Influencers can extend your social reach and raise campaign visibility while adding social proof that other people support the cause. J oin our webinar, Influencing the Conversation on March 2 with You’re not paranoid.

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Increasing User Value / Moving to Influence

Forum One

We've long believed that being able to exert influence comes down to becoming a trusted voice, to building strong relationships, and - having done those - to shaping how people view an issue and the possible solutions. We outlined this paradigm of influence in the evaluation of ReliefWeb, because it was grappling with whether and how to take a more direct approach to exerting influence in the humanitarian relief sector.

Want to Kiss Self Doubt Goodbye?

Social Velocity

It’s that voice that wakes you up in the middle of the night screaming, “You don’t know what you’re doing! Whether you believe it or not, that little (sometimes incredibly big and loud) voice holds tremendous power over you.

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Organizational Versus Personal Voice on a Nonprofit Blog: What's Your Advice?

Beth's Blog: How Nonprofits Can Use Social Media

I got this great question from someone and I know that many of you may have struggled with this issue and have some wisdom to offer: Hi Beth, My question is: does the voice/tone of a blog need to match up with the voice/tone of the nonprofit? Perhaps that is why I am protective of my blogging voice. The question can be boiled down to "Should your organization's blog have a personality or reflect the institutional voice?"

The Save Darfur Coalition’s "Be A Voice For Darfur" - A Stellar Example of A Multi-Channel Campaign

Beth's Blog: How Nonprofits Can Use Social Media

Be A Voice for Darfur is an excellent example of multi-channel campaign designed to bring attention to the appalling genocide in Darfur. The Save Darfur Coalition's "Be A Voice For Darfur" postcard campaign ([link] seeks to ensure that Darfur is a top priority for President-elect Obama, who has already promised "unstinting resolve" to end the Darfur Genocide. Here's the call to action from the email messaging: Can we ask you to add your voice? Darfur Voices.

Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU

Connection Cafe

They Amplified their Voice. Are your program team and your marketing teams connected and ready to amplify your voice? Influencers Were Mobilized. We’ve heard from experts about the importance of influencers before, but at an increasing rate we’re seeing just how crucial they can be for your cause in these time-sensitive moments. Literally, hundreds of new influencers shared about the campaign.

Game Friday: Supporting Community Influencers

Museum 2.0

The Austin Game Developers Conference is finishing up, and from it comes Gamasutra's intriguing account of the session on Engaging and Empowering Community Influencers. The players who talk to the most other players are often more influential than those with the highest scores, and game design firms are starting to consciously cultivate and support their influence. Who are these influencers? Their interest is in the game, not the influence.

Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. This voice, articulated through social media, can be extremely powerful and can force individuals, companies and communities to change the way they behave. s voice louder than ever before.

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Millennial Voices: Advocates and Activists Over Donors and Volunteers

Connection Cafe

Millennials are dissatisfied with and uncertain about America’s future , says the most recent research released by Achieve in the Millennial Impact Report, The Power of Voice: A New Era of Cause Activation and Social Issue Adoption. Digital alone can’t influence: While posting on social media is a popular action to take, millennials rank social media use low in their belief in its power to influence change.

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Leveraging social networking to influence change

Rebooting Charity

LinkedIn members are - on the whole - accustomed to having more of a voice. Voice : the ability to speak for you in many ways. Influence : the ability to help things go your way. PR Blogger Stephen Davies thinks we’ll start to see a fragmentation of social networks. As people begin to tire with the vast, general nature of MySpace et al , they may migrate to niche social networks that are more relevant to them, their passions and their lives.

Nonprofit Storytelling: How to Compel and Inspire Support


Here are four nonprofit storytelling strategies that will help you attract new supporters and keep them for years to come: Maintain the right tone of voice. Reference thought leaders and influencers. Maintain the right tone of voice. Reference thought leaders and influencers.

10 Online Fundraising Tools to Watch in 2021

Nonprofit Tech for Good

Helpen is an interesting fundraising concept that combines voice giving with print. The prizes are high-end and often involve celebrities, so it’s not an open platform for all nonprofits, but if your nonprofit has a connection with an influencer, Omaze could be for your nonprofits.

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Mapping Your Advocacy Campaign


In this article, we’re taking a closer look at a few of the early planning stages in any advocacy campaign - identifying the target who can bring about the change you desire and the people who influence that target. We need to point our advocacy at the people who influence our target too.

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The Future of Nonprofit Engagement Strategies

Connection Cafe

The Decline in Brand Trust and the Rise of Peer Influence. Today, consumers are looking for brands to speak with an authentic voice. Raising the voices of your constituents is the strategy to build all of your engagement tactics around. Video + Peer Influence = User-Generated Video. Nonprofit Marketing Social Media Gather Voices Peer Influence user-generated video Video

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Against Participation

Museum 2.0

When should you turn down the invitation to share your voice? How should you make these decisions in an imperfect world where every host is using you for something, and every voice is in danger of being manipulated, misunderstood, or subverted? There are many ways for voices to get chopped and twisted. Sometimes, choosing NOT to participate is a powerful statement that protects ownership of your voice and story as your own. At first, I thought it was a joke.

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Use Your Gut to Overcome the Fear Holding You Back

Social Velocity

If you do Y, you’ll lose respect from influencers in your field.”. Every single one of these potential outcomes that your brain cooks up are rooted in scarcity thinking : not enough funders, not enough board members, not enough opportunities, not enough influence…and the list goes on.

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Three benefits of developing thought leadership content at your association

Nimble AMS

Have ongoing conversations with staff about the member experience and how to best represent their voice in thought leadership content to make materials insightful, engaging, and authentic. To become a thought leader on social media, you’ll want to consider your voice on each platform.

3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

Choose people that have different understandings and relationships with your (new) organization and whose influence with their peer group is notable. A mix of opinions will ensure that many voices are included.

Webinar Recap: Foundations and Online Collaboration

Forum One

Melissa spoke on the Community Clinic Voice , a network of safety-net healthcare clinic managers based primarily in California. The Community Clinic Voice was originally a grantee community and evolved to become a more independent entity with its own brand. Melissa reported that, while a recent community redesign did increase traffic to the Community Clinic Voice site, it is in fact the good information and connections on that site that ultimately make it most valuable.

How Museum Hack Transforms Museum Tours: Interview with Dustin Growick

Museum 2.0

It allows a little more freedom, and it also gives people many voices and personalities to engage with. comfort interactives participatory museum programs Unusual Projects and Influences A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH).

9 Tips for Creating a Social Media Advocacy Campaign

Media Cause

Tag the campaign target—and influencers, journalists, and partner orgs. A critical piece of advocacy is reaching the target you are trying to influence. It’s important to reinforce to people that our voices matter—and that change only happens when people demand it.

Give Yourself Some SPACE in 2016

Museum 2.0

The Space Deck addresses frequent questions at work, like "how can we make space for everyone's voice to be heard in this meeting?," inclusion institutional change professional development relationships Unusual Projects and InfluencesEvery once in a while I look at my growing toddler and think: time will never go backwards. She'll never be this age again. Sometimes, that's a relief. Sometimes, the thought invokes pre-nostalgic fear.

Loco for Local: Regional Examples of Open Government

Forum One

My Favorites: Amherst's Localocracy – provides a platform for users to learn about, and have a voice in, local issues. Tags: Influence Data & Visualizations Government I recently attended Transparency Camp , a two-day event organized by the Sunlight Foundation.

Growth Hacking Your Mission With People Power

Connection Cafe

From the Arab Spring to Black Lives Matter, from the Ice Bucket Challenge to the Woman’s March, many of today’s most effective movements are less about single charismatic voices and more about the power of the chorus. How we advance causes, how we share our voices, how we connect. Rise of Peer Influence. Advocacy Nonprofit Growth-Hacking p2p Peer Influence Peer to Peer Fundraising

10 Engaging Content Ideas for your next non-profit Newsletter

The Storytelling Non-profit

Do a Q&A with a local influencer who cares about your work If your organization wants to be more networked within your local community, consider doing a Q&A with a local influencer who has an interest in your organization or cause.

What I Learned from Beck (the rock star) about Participatory Arts

Museum 2.0

That same curator, when developing an exhibition in partnership with community members, may take the opportunity to produce labels in multiple first-person voices of the participants. Technology Tools Worth Checking Out Unusual Projects and Influences In December of 2012, the rock musician Beck released his latest album, Song Reader. Song Reader didn''t come as a CD, or an LP, or a bunch of digital audio files.

Launching a Collaboration or Content Management System: 8 Tricks for Adoption

Forum One

But what about the people/social factors that influence adoption? Also, make sure you secure buy-in from your leaders and influencers. Giving users a voice in the community is also helpful. Influence Collaboration Communication Government Internet Strategy Online Community Recommended Reading Tips & TrendsSo, you have decided you need a tool for collaboration or content management. Great.

Recap: Social Media for Social Impact

Forum One

" campaign or SecondLife users' ability to instant-message, group chat, voice chat, and/or video chat while immersed in a virtual environment. Tags: Influence Events Internet Strategy Online Community Social Media This month, Forum One and Autodesk hosted a panel titled, "Social Media for Social Impact" during Social Media Week in San Francisco.

How the Media Covered Voting Rights in 2020


More than a quarter of the top 20 stories shared on social media were a result of a high profile or celebrity voice speaking out on voting rights. Unexpected” big-name voices like LeBron James can help stoke that curiosity even more. Read time: 8 minutes.

DEI in Nonprofit Storytelling: A Beginner’s Guide to Sharing Empowering Stories


How do you tell stories that are influenced by and meet your standards for your diversity, equity, and inclusion (DEI) initiatives ? Think about the voices you need on your team in order to effectively serve the population you want to help, seek out those applicants, and pay them fairly. .

Lead or Follow: Arts Administrators Hash it Out

Museum 2.0

Roberto Bedoya : The "Yes And" Argument and its Civic Implications Bedoya, the Executive Director of the Tucson Pima Arts Council, makes a beautiful statement that arts administrators need to facilitate a multiplicity of leading voices, or as he puts it, "the courage of imagination and the plural." He said museums were too spineless to project their own voices and so were misguidedly searching for direction from audiences.

Essential Components of a Foundation’s Digital Strategy

Forum One

Foundations face unique communications challenges—from amplifying the voices and work of their grantees, to advancing their overall mission and goals. Or do you want to serve as a cheerleader, giving grantees the ability to directly voice the work that you are supporting?

A Nice Holiday Gift for School Kids Everywhere

Forum One

With the passage of this law, it is also an opportune time to showcase a few online tools, techniques, and communications strategies that some pretty cool nonprofits (some of them our clients) are using to amplify the voice of the healthy kids movement. Influence Government Internet StrategyThe Santa I know typically operates in the currency of choo choo trains, gumdrops, and candy canes, but this holiday season, it seems he’s branched out.

Six Museum-Related Blogs You Might Not Know About That Are Really Good

Museum 2.0

I hope next year at this time, all six on this list will still be going strong and accompanied by a chorus of new voices. There have only been a few posts thus far, but his humorous writing style, knowledge of the craft, and far-reaching influences will appeal to anyone interested in the exhibit development process. Technology Tools Worth Checking Out Quick Hits Unusual Projects and InfluencesNeed some new inspiration in your feed reader?

Welcome to Pine Point: A Multimedia Exploration of Nostalgia, History, and What it Means to be Human

Museum 2.0

Without an explicit "I" voice, the museum's perspective on humanity is oblique to say the least. The subjective "I" voice of Michael drives the whole story. Michael's strong narrative voice makes jumps in location or story manageable (even if I did spend some time confused about the connection between Cosmos 954 and Pine Point). storytelling Unusual Projects and Influences interactives