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To Get Close to Members, Follow MarTech Trends

.orgSource

You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends. These are three interwoven trends that are currently in my sites. Exert Influence Influencers aren’t just for Instagram anymore. Most associations already have a well-defined tribe filled with potential influencers.

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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

She’s also the author of two books, “Building Your Brand” and “Connect to Influence.” “The Allison’s first book “Connect to Influence,” offers advice for people whose palms turn cold at the thought of being alone in the crowd. “I The Summit Award was an incredible boost for our team,” Allison recalled.

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Social Trends for 2024

Media Cause

The monthly social trends report from Media Cause spotlights the biggest trends on social media each month, and spotlights how nonprofits and social good organizations can use social media effectively to reach and engage with their audience. These monthly trends are written by Alex Piscatelli , Social Media Strategist.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Provides information on the ad buyer and funding entities behind political/issue ads. May not allow visibility into US ads.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Instead of addressing the “how to,” they concern themselves with the bigger issue of “why.” They can alert membership to emerging issues.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Instead of addressing the “how to,” they concern themselves with the bigger issue of “why.” They can alert membership to emerging issues.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Watch what is trending online. Influencers are not necessarily thought leaders. Review expense policies, conflict of interest, or any other relevant policies or ethical issues. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection.

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