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Direct mail built the conservative movement. Can influencers beat it?

M+R

Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. Can influencers beat it?

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To Get Close to Members, Follow MarTech Trends

.orgSource

But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. Exert Influence Influencers aren’t just for Instagram anymore.

Trend 221
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Influencers are not necessarily thought leaders. Industry events—Monitor the headline speakers and their audiences. So, this exercise is also a marketing tool. Evaluate Expertise Who exactly are the members of your new brain trust and where will you find them? First, let’s make this distinction. You are looking for experts.

YouTube 221
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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

4) Page Titles and Meta Descriptions Compelling page titles and meta descriptions with relevant keywords directly influence how search engines present your pages to searchers. Page Titles : These are the clickable headlines you see in search results. This, in turn, impacts click-through rate (CTR).

Action 271
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News Media: Take Responsibility for Your Influence

Have Fun - Do Good

Browsing the headlines on The New York Times , CNN , USA Today , and Google News'' sites is one long litany of horror: Murder. It''s time for the news media to take responsibility for its profound influence as the storyteller of our time. I''m tired of the news. Selfishness. Fighting in Congress. Natural disasters. Photo by cloudzilla.

News 69
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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Their policies directly influence how nonprofits can access, use, and leverage user data for fundraising.

Support 103
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Putting Our Humanity Back at the Center of Engagement

sgEngage

A connected throughline of our shared humanity With that in mind, as I reflect on the influences, changes, and overall trends we have seen in employee engagement, philanthropy, and CSR in 2023, and those that are to come in 2024, I cannot help but be struck by the notion that it is not about specific trends or actions.