Network for Good

MAY 4, 2021

When writing copy for your fundraising page , your headline should reinforce your call to action. Tip: Use your main call to action as your donation page headline. Beyond a strong headline and a short amount of text that reinforces exactly why a donor should give immediately, don’t pile a lot of words onto your donation page.

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Action Results Headline Donation 52

Network for Good

MAY 4, 2021

When writing copy for your fundraising page , your headline should reinforce your call to action. Tip: Use your main call to action as your donation page headline. Beyond a strong headline and a short amount of text that reinforces exactly why a donor should give immediately, don’t pile a lot of words onto your donation page.

Action 52

Action Results Headline Donation 52

Greater Giving

APRIL 11, 2023

With its ability to generate catchy headlines, persuasive messages, and call-to-action statements, ChatGPT can help fundraiser professionals quickly create content that resonates with potential donors. The powerful language model can assist in creating personalized messages that speak directly to donors’ interests and motivations.

Fundraising 40

Fundraising Demographics Headline Professional 40

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Email subscriber ask language. For nonprofits, an effective call to action is paramount.

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Test Digital Headline Language 84

Pamela Grow

JUNE 28, 2023

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Make Your Opt-In Language Clear and Direct You only want to email people who have explicitly opted into receiving emails from you. Test your subject lines.

email 52

email Rate ROI Social Media 52

sgEngage

JANUARY 26, 2024

2023 was a year that saw tremendous ESG backlash in the headlines. For many , this led to changes in terminology and language used to describe the work. Shared purpose and transparency We can further draw the connection between our shared vision, values, and purpose and our broader ESG efforts and leadership transparency.

Philanthropy 74

Philanthropy Measure Influence Trend 74

Nonprofit Tech for Good

APRIL 5, 2012

There are also special sections of your profile where you can list certifications, languages, patents, skills, and publications. Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” Maximize the website and Twitter fields.

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Linkedin Profile Professional Tips 223

NonProfit Hub

OCTOBER 22, 2020

Instead, they’re going to use layman’s language. Craft the perfect headline and supporting subheads. . Google pays close attention to your headlines and subheads, and it’s smart to write them in a way that’s search engine-friendly. . To start, let’s talk about your main headline on a page, or the <h1> tag.

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Google Headline Search Nebraska 50

Classy

MAY 25, 2021

Clearly state what you’re asking of them by simplifying your language and sticking to just one specific call to action. . Use language that emphasizes the ease of your donation process, like “you’re just one click away,” or “our toolkit will provide you with everything you need to know.” Be Clear With Your Call to Action.

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Donation Tips Rate Mobile 67

EveryAction

SEPTEMBER 20, 2016

Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click. If that's the case, you have the added advantage of getting to discover the types of content that are most appealing to your audience + testing what gets them to click.

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Metrics Social Media Measure Media 100

NonProfit Hub

FEBRUARY 11, 2021

Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Find out what speaks to these donors individually, or what is their love language ? Consider a hand-written note or even a phone call to give it a personal touch. . Regular e-newsletters are a great way to share stories. Happily Married!

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Donor Gift Newsletter Headline 62

Nonprofit Tech for Good

AUGUST 9, 2021

Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. List all languages spoken, honors and awards received, and publications. Be generous with endorsing the skills of others as endorsements are often reciprocated.

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Linkedin Practice Social Media Sponsor 363

NTEN

OCTOBER 23, 2014

Everyday sexism made visible: What we wish editors of tabloid headlines would think of when they report about women. Here’s something that makes us want to dance: Gmail is now possible in Cherokee to encourage language use among younger generations. What people in various countries are thinking when they think of corporations.

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Evaluation gMail Headline Language 69

Nonprofit Tech for Good

APRIL 5, 2012

There are also special sections of your profile where you can list certifications, languages, patents, skills, and publications. Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” Maximize the website and Twitter fields.

Linkedin 109

Linkedin Profile Professional Tips 109

Connection Cafe

JANUARY 30, 2017

The ACLU used clear, simple language to call to action, providing an easy solution to individuals wondering how they could contribute. Supporters and the public could quickly understand the role the organization is playing in this issue. Are your program team and your marketing teams connected and ready to amplify your voice?

Headline 20

Headline Lesson Time Influence 20

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

This is twice the rate of Caucasians and even within the tweeting Latino community there is a breadth of diversity in terms of race, socioeconomic background, immigration status and English-language capabilities. Our ACA story headlined Las Blogueras (hashtag #lasblogueras), a largely Spanish-language Twitter newsletter with 15,000 readers.

Twitter 101

Twitter Support Build Newsletter 101

Tech Soup

SEPTEMBER 7, 2017

These stories simply exist in our minds until we add language and share them with others. For example, you could use a series of headlines from the local news such as this (again, fictional): June 9, 2017 — The Daily News: Shelter Takes in 87 Abandoned Dogs. Consider this story, which has changed state laws throughout the U.S.:

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Storytelling Grant Missouri West Virginia 63

Nonprofit Tech for Good

JANUARY 7, 2024

5) Locations and languages Configure your campaign’s location and language settings according to your audience specifications. Add all 15 headlines and 4 descriptions to your ads. 4) Networks Be cautious not to choose either the Search Network or Display Network options for your Google Ad Grants account.

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Google Grant Guide Policy 291

Get Fully Funded

FEBRUARY 9, 2021

Something in the photos and the language on the page pulled me in and made me care. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Remember, you have 10 seconds!).

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Websites Donor Photo Nonprofit 98

Allegiance Group

MAY 16, 2023

By creating multiple versions of the page with different layouts, headlines, calls-to-action, or visuals, you can track which elements perform best and adjust your approach accordingly. Landing pages are an excellent opportunity to employ A/B testing to optimize conversions.

Websites 52

Websites Alternative Nonprofit Conversation 52

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Using generative language artificial intelligence tools, we performed an emotional sentiment analysis of 1,177 subject lines sent out on GivingTuesday. Click here to see a larger version of this graph.

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Lesson North America New York Kentucky 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 27, 2015

I was lucky enough to be working with the digital strategy coordinator, Maria Rubi , from the Mexico office. She is not only fluent in English (and four other languages in addition to her native Spanish), she is also an excellent trainer and facilitator.

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Reflection Network Mexico South America 50

Tech Soup

JANUARY 19, 2017

Review your thank-you emails quarterly to make sure the language is personal and fresh, and never miss the opportunity to suggest another follow-up action. Write less lengthy copy and better headlines. Improve donation pages with stronger headlines, photos, and calls to action. It's time to write less and show more.

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Digital Marketing Game Headline 36

NTEN

JANUARY 11, 2010

You get a bolded headline (25 characters), 2 lines of plain text (35 characters apiece) and a display URL (35 characters) to try to convince folks to click through to your site. The thing is, there are about 250,000 words in the English language. Or should you. > On its surface, Google AdWords is a simple system. That's a long word!

Adwords 69

Adwords Google Grant Beginner 69

See3

OCTOBER 3, 2014

Upworthy headlines are a good source of inspiration.) By uploading transcripts of your video in both languages, your video will start appearing in English and Spanish YouTube searches. Your video title should not necessarily describe your video in a way that makes sense to your administration.

YouTube 40

YouTube Free Headline Search 40

Connection Cafe

DECEMBER 1, 2017

When visitors reach your landing page there are certain things they must see in order to be prompted to give you their email address: The headline on your landing page should match the ad or post it’s linked to, otherwise people will be confused as to why they’ve reached that page in the first place. Give me access.

email 29

email Build Guide Social Media 29

Get Fully Funded

DECEMBER 4, 2022

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news. For the subject line, write the headline you want to see.

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Story News Press Local 122

Michael Stein's Non-profit Technology Blog

MARCH 19, 2007

But if your goal is to pull in readers who will support your organization, not masons, or dentists studying English as a Second Language - it pays to use straightforward titles. I just noticed there is other talk about blog headlines lately. CopyBlogger has a long discussion of choosing headlines to pull the reader in.

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Profit Organization Headline Search 40

Connection Cafe

NOVEMBER 6, 2018

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. If your goal is larger than what your team can process quickly, have a plan for promotional and stewardship language that is not dependent on announcing totals.

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Giving Gift Demographics Donor 22

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

Web Widgets often but not always use Adobe Flash or JavaScript programming languages. A Widget is a piece of code that enables a non-technical website publisher to pull in data and a display for that data from another website, so they can have, say, news ticker headlines or a personal horoscope, or local weather or an RSS feed.

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Widget Screencast Wikipedia Headline 61

Get Fully Funded

JUNE 11, 2023

This means you need to use strategically-chosen photos, images, and headlines so that the skimming reader can get the gist of your letter even if they don’t read the whole thing. Avoid jargon, acronyms, and insider language. Ask someone outside your organization to review the letter to spot jargon or insider language.

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Fundraising Guide Mail Gift 111

Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. Chat-GPT is a generative large language model.

FAQ 52

FAQ Language Model Nonprofit 52

Museum 2.0

FEBRUARY 18, 2015

Even as the reporters acknowledge that museums are trying to better understand and serve their visitors, there''s a hint of menace in headlines like " The Art is Watching You. " W e tweak language and seating and lighting--all to impact people''s experience. We''re trying to personalize. We''re trying to adapt. I don''t think so.

Museum 20

Museum Experiment People Data 20

See3

NOVEMBER 4, 2008

Use language to create a sense of community and your content will feel more personal. Whether it’s human rights, veterans’ issues, the economy, health care, or education, relate your message to a headline and talk about why your issue matters now. This doesn’t just mean keeping your emails shorter.

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email Campaign Tips Headline 40

M+R

JUNE 7, 2023

What is our ideal headline? Language to use + avoid in pitches We always want to be mindful of the language we use to describe impacted people and communities. The best course of action is to always politely ask what language the individual uses to describe themselves, and if they would like you to use the same.

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Guide Media Language Storytelling 73

Get Fully Funded

AUGUST 1, 2022

If you write too formally, write in 3 rd person, or write about how great your nonprofit is using ego-centric language, it doesn’t feel connecting at all. Use hero language like “we couldn’t have done it without you” to engage the donor. Use headlines to let the reader know what to expect in each section. No acronyms or jargon.

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Newsletter email Create Template 124

Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. The blog’s vibrant design and vivid language warmly invite readers into Rani’s narrative. It goes a long way in helping readers get to know Rani and consider donating to help kids like her.

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Channel Sierra Leone Story Digital 247