Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Photos that help tell your story. Great photos can help ensure your story gets picked up. Walk into a coffee shop in any size town, and you will see a bulletin board chock-a-block with posters for charity walks, runs, and similar events. The charity 5K and walk is so common that municipalities struggle to schedule parks and roadways for these events every weekend.

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement


There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. There’s no secret trick to instantly improving digital engagement for nonprofits.

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Our EveryAction Hero: Middle East Children's Alliance


In conjunction, we’re also doing a social media campaign using photo quotes from some of the more well-known people that have supported our organization like Noam Chomsky and Angela Davis. When our issue is in the headlines we generally see a big increase in supporters but aside from that we just have to work hard to say in touch with those people who are first-time donors or sign up to our list!

10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

Upon signing up, be sure to include your logo, photos and message to show them what you’re all about, then promote your program via email, text and social media. To break up the monotony, you’ll want to post photos, videos, links and graphics.

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Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

Headlines and sub-headlines. Photo Credit: Caitlin Regan The post Here’s How to Raise More Money with Your Next Fundraising Letter first appeared on The Fundraising Authority. I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective.

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How to Recruit Remote Volunteers During COVID-19 Using RemoteHub

Nonprofit Tech for Good

Next, add a cover picture, company photo, headline, and description. By Julia Boyun , Marketing Manager at RemoteHub – a job and volunteer marketplace and community that connects and matches companies and nonprofit organizations with remote professionals.

3 Mobile Compatible Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

Not responsive, one narrow column, large photos and font, and large, colorful, tappable call-to-action buttons. Large headline, minimal text, visuals prioritized, and large tappable. With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible.

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. . Remove all the lower performing ads, and test different headlines on the best ads.

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How To Build Community Using Social Media


Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative).

How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. This eye-catching photo invited viewers to click to take a closer look. They used the same photo and most of the same text from their Facebook post of Rani. The 850-word piece is printed in large text framed by lots of whitespace and big photos.

10 Blog Design Best Practices for Nonprofits

Nonprofit Tech for Good

First, the body text column is wide enough to feature photos and large font. Use large font for headlines and body text. To accommodate today’s Internet users, at minimum your headlines should be 18 point and your body text 13 point. Insert large photos that encompass the width the blog post. Also, having large photos ensures that your content is more visually compelling thus shareable on social media.

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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

Something in the photos and the language on the page pulled me in and made me care. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work.

10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country.

3 Year-Round Campaigns to Elevate Your Nonprofit Fundraising Strategy


To get started, here are a few campaign elements we recommend: Create a clear custom headline . Their page draws donors in with a strong headline image and branded visuals. . Make your campaign distinct with photos, videos, or logos that are unique to your recurring program .

11 LinkedIn Profile Tips for Nonprofit Professionals

Nonprofit Tech for Good

Use a Professional Photo for Your Profile Photo. It’s best to use a profile photo on LinkedIn that speaks to your professional career, not your personal life (that is, not photos that were taken on vacation, with the family, in costume, and so on). Some personality is OK, but if you wouldn’t use a photo on the “Staff” page of your nonprofit’s website, then don’t use it on LinkedIn, either. Customize Your Headline.

11 Simple Ways to Raise More on National Food Bank Day


Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. National Food Bank Day is on September 3, 2021.

How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer.

What You Need in Your Nonprofit’s Fundraiser Toolkit


In your instructions, you can also include helpful tips for things like what campaign photo the fundraiser might want to use, or ideas for their campaign page’s headline.

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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

The first question that probably comes to your mind when reading this headline is – “Pinterest? It’s not about what you are eating in the moment or your current vacation photos. You can directly pin your videos from YouTube and your photos from Flickr. By Julia Campbell . Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits.

How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates


Do you know if people are more likely to click through and register if they see a photo of the golf course, or one that connects them to your cause? A golf course photo is tested against a photo that connects visitors back to the need for pediatric cancer research. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”.

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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

The photos need captioning. For instance, a headline like Helping Families in Need becomes: Helping Families Through Crisis. Recently one of our Grow Report subscribers wrote in: Hi, Pam.

6 Key Tips to Optimize Your Nonprofit Donation Page


On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note.

10 Ways to Improve Your Donation Page and Raise More Money

Tech Soup Blog

Start with a Strong Headline. The single most effective way to improve a donation page is with a clear and compelling page headline. Your donors have seen (and filled out) lots of donation pages, so the headline has to really stand out, since it's the first thing they'll see aside from the photo. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place.

CNN says to Read This (about the Sleuk Rith Institute)

Allegiance Group

Nestled between “landfill dogs’ face sad reality” and “this animal attacks, traps man in home”, was the headline “ Cambodia’s Stunning Genocide Memorial ” and a photo of the Sleuk Rith Institute. While eating my morning breakfast and scrolling through the “READ THIS, WATCH THAT” section on CNN’s homepage, I noticed a familiar picture.

This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. Your headline is the first thing people see when your article pops into their social feeds, inbox or however else it’s found. I tend to brainstorm headline ideas as I write and make adjustments up to the moment I hit publish. What compels you to click on those headlines?

4 Ways Your Nonprofit Can Better Utilize Facebook


Each part of your posted link is highly customizable; from the image to the headline, every part can be changed to your specifications. Highlight important organization achievements, announcements, and photos from big events. Image courtesy of Inside Facebook. Facebook is a powerful social outreach tool that is often under utilized. With more than 1 billion users worldwide, chances are good that there is a link between you and your target audience.

Content Curation: Are You A Fire Hose or A Focusing Lens?

Beth Kanter

Flickr Photo by Salendron. If that headline caught your attention, thank Robin Good , a virtuoso content curator, who will join me remotely from Italy when I do a talk on content curation at the next Social Media 4 Nonprofits Conference in January. Robin re-wrote the headline of this post from Seth Godin called “ The Trap of Social Media Noise. Part of that might revising a headline, summarize the main points, and relating it back to your point of view.

11 LinkedIn Profile Tips for Nonprofit Professionals

Nonprofit Tech for Good

Use a Professional Photo for Your Profile Photo. It’s best to use a profile photo on LinkedIn that speaks to your professional career, not your personal life (that is, not photos that were taken on vacation, with the family, in costume, and so on). Some personality is OK, but if you wouldn’t use a photo on the “Staff” page of your nonprofit’s website, then don’t use it on LinkedIn, either. Customize Your Headline.

Back to Basics: 5 Essentials Steps to Email Marketing

NonProfit Hub

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. Allow the headline to be as attention-grabbing as the subject line, and have it complement the rest of the email’s content.

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Romancing Your Donors: Showing the Love to Donors of all Levels

NonProfit Hub

Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. For very involved donors, create a photo book featuring both your mission and the way their family supported it (for example, photos from galas, volunteering or a named space in your building.) .

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Donate to Hurricane Sandy Relief

Beth Kanter

Hurricane Sandy has crippled the East Coast is this morning’s New York Time’s headline. But the story is personal for me. We have no idea about the damage to the house, but coming through social channels, I found photos of my hometown , including the one above of the CVS near their house. You can only look at the photos for so long before you want to do something.

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Chris also notes the headlines and tags of videos that are trending and often patterns our next video to capitalize on the buzz. Organization: Big Cat Rescue.

Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits


The pig was featured throughout the email – header photo, headline and the clever subject line (“Make your honey happy as a pig in mud”). A week later, the second email featured a cat and sheep, with a different header photo, subject line and messaging. If you run your nonprofit’s email communication program you’re likely always thinking of ways to get better. You probably think about things like opens, clicks, conversions and unsubscribes.

News Media: Take Responsibility for Your Influence

Have Fun - Do Good

Browsing the headlines on The New York Times , CNN , USA Today , and Google News'' sites is one long litany of horror: Murder. Photo by cloudzilla. I''m tired of the news. Cruelty. Selfishness. Riots. Fighting in Congress. Natural disasters. I used to watch The Daily Show to feel better about the world, but even Jon Stewart has had enough, and is taking a break.

The Year in Review: The Best Tech Stories of 2015

Byte Technology

Depending on the amount of pressure you put down on the screen, a host of options are at your disposal, including link previewing, a quick jump to your contact list and “live” photo taking that transforms boring old shots into works of art. Two amazing tech legends made headlines this year—one no longer with us and one still very much with us.

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10 Design Tips for Awesome Nonprofit Online Presentations

Nonprofit Tech for Good

Use a variety of photos or illustrations — and use them frequently. Select photos that tell a story related to your content and avoid using them purely for decoration. Use your headline to explain what the data reveals and what you want your viewers to know.

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Going Viral: Good, Bad, or Somewhere In-Between?

NonProfit Hub

It could be a photo, a short story, an op-ed—anything. We’ve all seen those horribly clickbait-y headlines , which always seem to include “You’ll Never Believe What Happens Next!!” Instead of writing baiting headlines, try reorganizing your content to increase readability. Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it.

The Secret To Social Media Engagement: Kiss A Squirrel!

Beth Kanter

Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. Avoid giving it all away in the headlines. Edit headlines and descriptions on Facebook, if necessary. For instance, you can change the photo that goes with your article.

How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup Blog

Write less lengthy copy and better headlines. Improve donation pages with stronger headlines, photos, and calls to action. The new year is a perfect planning opportunity as your organization sets its sights on new goals and outcomes for the next 12 months. Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Email Is Back.

10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

and training (HTML, photo-editing, social and mobile media best practices ). All that said, as social media managers, we need to read in order have moments when we are completely immersed in a story using our brains to process words, sentences, story structure, and plot lines – not just soundbites, headlines, tweets, and pins. Posting status updates and photos while backpacking through Central America or from a cafe in Paris is their normal mode of travel.

Four Steps to Write the Right Content on your Nonprofit Blog

NonProfit Hub

A few carefully-picked photos can go a long way. Captivate with headlines. Headlines are another great way to split up your content. Maintaining a blog is like running a marathon. You can’t just do it on a whim—you have to be in it for the long run, otherwise you won’t be rewarded. So how do you write the right content on your nonprofit blog? When you take away all the bells and whistles, you end up with the foundation of your blog: the content.

Seeking Smart Design: The Best Practices for Non-Profit Blogs

Byte Technology

This gives the ability to feature photos and large fonts and highlight important elements that encourage people to act. Also, make your stories easy to read by using 18-point headlines and body text that is at least 13-point: nothing is more of a turn-off than a site that requires a visitor to squint. There was a time in the not-so-distant past when a non-profit’s online presence was viewed as secondary to live-and-in-person efforts.

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NTEN Members Online Round-Up: May 20, 2011


Megaphone: Flickr: floeschie Every week we pull together interesting tid-bits from across the web where NTEN members are making – or writing – headlines! This week, we're seeing members do both: garnering headlines for awards and news and putting the spotlight on their ideas. Azavea explores this topic in a newly released whitepaper and documents how they built a prototype mobile app (for iPhone and Android) that overlays historical photos on the modern city streets of Philadelphia.