Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2011

Flickr Photo by Caramel - Creatives Common Licensed. There are lots of debates in the amazing world of measurement and learning. Only measure impact, not process. When the issue of interest moves from measurement for accountability/compliance to #evaluation for learning from Karcsig. Do numbers only matter?

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Amy Sample Ward

JANUARY 20, 2011

Presentation. View more presentations from Amy Sample Ward. You’ll notice there are tabs for various platforms so that you can concentrate each view to one platform and measure points over time. —– Photo credit: richardjingram on Flickr. DIY Community Engagement Metrics. Do-It-Yourself.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Flickr Photo by Kevlar. Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2012

Flickr Photo By Mastery of Maps. Outcomes, indicators, metrics, logic models, flow charts galore – measurement and evaluation are in season these days. Measurement springs from many different motivations. Are you measuring to test a hypothesis? Is your measurement approach a way to manage your grants and portfolio?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2012

Flickr Photo by S. Nonprofits that scale up tend to employ this sort of “R & D” approach to concoct successful program recipes and establish success measures. They keep funders outside of the kitchen by pushing back with evidence of measurable achievement.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2012

Flickr Photo - Of Small Things. I was in a random hotel ballroom in Denver, ready to present on the importance of social media to over 60 social media managers from LGBT choirs around the world. But I was also asked to present on Social Media and the Arts at this “Gay Chorus Olympics.”. The critical path quickly became clear.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Flickr Photo by Lululemon. And, that is how they measure success. Another example comes from a presentation that Carie Lewis from HSUS did in June, “ Beyond the Facebook Like. Focus on Engagement That Leads To Action. This advice still holds true. Relationship Building Is Even More Important.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 6, 2013

Flickr Photo by Toddy. Note from Beth: I’m headed down to Austin, TX for SXSW where I will have the pleasure of facilitating a workshop on measuring social media with KD Paine with case studies by David Neff and Carie Lewis. The goal is to get more than 200 nonprofits to participate and then raise at least $1 million for them.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

Flickr Photo by PCSO900. The Ocean Conservancy is dedicated to the goal of a healthy ocean by increasing public awareness of ocean issues and bringing significant changes to the way oceans are managed. The first step she took was to make a presentation to staff about what she had learned.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 17, 2012

Flickr Photo by ESML. Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and using social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2009

View more presentations from kanter. Today I had the pleasure of giving a presentation for the Packard Foundation board of directors to provide a brief report on how I spent my time as Visiting Scholar and share some insights about social media and the nonprofit sector. Catching the Wave View more presentations from kanter.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Flickr Photo by Johnny Hall. Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges.

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Social Media Media Social DC 96

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2012

Flickr Photo Jakob Montrasio. Some funders and donors started to ask how much of the sector’s perceived inability to achieve scale or impact is due to funders believing it is about them – their theory of change, their strategy, and their definition (and measurement) of outcomes? Less restrictive funding.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 15, 2013

I think people and organizations need to shift to the growth mindset when comes to implementing social media – and working networks – and need to incorporate a steady program of measurement and learning. But often, our feelings of shame or the blame gets in the way. Flickr Photo from Employment Now. (2)

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Learning Game Seattle Facilitation 110

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

Flickr Photo by Roberto Ferrari - Creative Commons License Some Rights Reserved. On Saturday, I had the honor of presenting at Craigslist Foundation Boot Camp and one of the burning questions was about efficiency. Now, I know that not all value is measured in conversions. So Many Social Networks, So Little Time.

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NTEN

JULY 16, 2010

Flickr: Craving Creativity We're entering uncharted territory as a species, particularly in the United States. Presented by Laura Quinn, Idealware. Presented by Kurt Voelker, Forum One Communications. Presented by: Marissa Goldsmith, Beaconfire Consulting. Americans consume 3.6 zettabytes of information every day.

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Data United States Metrics NTEN 61

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2008

Flickr photo by Terry Bain. I was searching for the perfect illustration for "five" in flickr and since you all know how much I like dogs , I couldn't resist this photo. I like the framework that How To Develop a Social Media Plan by Mashable presents. Step 5: Measure Success. Step 1: Listen.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

Flickr Photo by Powerbook Trance. I'm speaking at the eMetrics the premiere conference for Web measurement geeks.    His engaging and funny presentation was called "Tough Times call for Tough Measures.   His engaging and funny presentation was called "Tough Times call for Tough Measures."   

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2008

It's been over a month since my trip to Australia where I presented and facilitated workshops at the ConnectingUp Conference. There is definite and measurable progress being made. I, of course, loved the flickr competition idea and suggested that she consider a modest outcome and learning experiment. Photo by Feast of Fools.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. In May, and June, I have workshops and presentations to do and want a chance to reflect and muck around inventing. How will you measure your success? American Coaster Enthusiasts ???

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2012

Flickr Photo by Justin Benttinen. At The Global Fund for Children , we’ve worked hard to establish a culture of measurement, monitoring and learning about our role as a grantmaker, about the tangible and intangible benefits of our grant investment model, and about understanding of the wicked social problems we are trying to mitigate.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2007

I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). To measure Citations I use Technorati rank. It Technorati the best measurement tool for measuring ripples or "influence"?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

A lot the products of my sense-making are shared through this blog, flickr, YouTube, and Slideshare – as well as offline through presentations, book and article writing, and facilitating workshops. networks, training and capacity building approaches, and culture change.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2008

Don't present it as tools only. It is also important not to present social media as "tools" but get upper management to understand the cultural shift that needs to happen to be successful. That, of course, means that you've carefully thought through what metrics and measurement you'll use to track your experiment.

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Change YouTube Social Media Myspace 69

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Listen Learn Adapt: The Secret To Nonprofit Social Media Success View more presentations from kanter. I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. Combine with other measures and qualitative data. tags: blogs facebook ). More on that later.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

How To Think Like A Nonprofit Social Media Genius View SlideShare presentation or Upload your own. I will be co-presenting with Emily Riley , a senior analyst from Jupiter Research. Given my right brained, non-linear and visual way of presenting ideas, I thought it might be helpful to write up a few notes about the above talk.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 16, 2009

I've been reflecting on the ideas shared at a panel called " Why Corporate Social Media Marketing Fails and How To Fix It " presented at the Web2.0 What am I supposed to measure? Flickr Photo by MR+G. Flickr Photo by Colmmacc. Expo by Peter Kim , Charlene Li , and Jeremiah Owyang. How can I make my campaigns work?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2007

Source: Flickr User Lynetter. What you're seeing above is a visualization of sharing intensity - this was the slide I took out of my presentation for the Bridge Conference Presentation earlier this week. Last week, I noticed a few posts about " measuring engagement " that caught my eye. Total Minutes???

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2015

Flickr Photo by Lynn Friedman. I try to walk between 10-20k steps a day, using my fitbit to measure it. I even presented a walking keynote on walking! There will be conversations while walking, then planned stops for presentations. As Nilofer Merchant points out in this TED talk , people are sitting 9.3

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Care2

MARCH 27, 2009

Measure your reach not the “get&# : With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership&# hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. Here are a few of the highlights that I took away for nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 12, 2009

Flickr photo by Vidiot : Person Dressed Up Like ATM Machine Maddie Grant from Social Fish sent me a link to their training ' Buzz2009 Social Media for Associations " on July 9th in Washington, DC featuring presenters Guy Kawasaki and Andy Sernovitz. Measuring the Return on Relationships. Social Relationship Development.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2008

For every online social network training we do, we actually present the ning site and demonstrate ways participants can create and customize profiles, syndicate RSS feeds, post blogs, photos and videos and more. Ning also allows open API to work with other popular social networks like Flickr and Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

Flickr Photo by Sugarpond. Note from Beth: Last month I had the pleasure of presenting on a panel at Association of California Orchestras with Marc van Bree , an arts and social media blogger I met in 2007. Measure those elements as well. In the end, this entire experiment was all about just that: experimenting.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2008

For every online social network training we do, we actually present the ning site and demonstrate ways participants can create and customize profiles, syndicate RSS feeds, post blogs, photos and videos and more. Ning also allows open API to work with other popular social networks like Flickr and Facebook.

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Forum One

JUNE 18, 2008

Read More » Online Approaches for Inviting and Collecting Public Input Joe Pringle in Influence 4 Jun 2010 I was invited to present last week at the University of Marylands Human Computer Interaction Labs workshop on Government and Social Media.

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Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

The workshop was an all day workshop , with an opening presentation followed by small group exercise. I don't always present the same material everywhere I go. And, while I practice before I present, many times - I have some parts that are new. How might you measure it? I also like to practice my storytelling skills.

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