Bloomerang

AUGUST 22, 2023

Bloomerang Payments leverages industry-leading anti-fraud measures and PCI compliance to protect donor data. View reports such as campaign health metrics, recurring gift volume, and total donations. Facebook With approximately three billion active monthly users , Facebook is the most popular social media platform.

Websites 76

Websites Paypal Fundraising Nonprofit 76

Tech Soup

OCTOBER 12, 2017

Libraries use Facebook more than any other social platform. Forty-four percent of libraries post daily on Facebook, and 25 percent also post daily on Twitter. If you don't know where to start when planning your social media metrics, join us to learn the best methods to measure your library's social media outcomes.

Library 80

Library Social Media Media Social 80

Amy Sample Ward

OCTOBER 24, 2012

Topic : Strong Connections: Linking Strategy, Goals and Metrics. Whether it’s Facebook, Twitter, or something else, you don’t have to be satisfied with a feeling: use your organization’s strategic plan to identify real goals and then track the data to show your impact. Topic : Social Media Done Right in 30 Minutes/Day.

Kentucky 122

Kentucky Leadership ROI Social Media 122

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age.

Measure 103

Measure Storytelling Metrics Phase 103

Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. The part that's still very tricky for most is measuring the impact of these activities. How many should?

Facebook 51

Facebook Ratio Influence Social Media 51

Qgiv

JUNE 23, 2021

39% of Gen X respondents said they’re most likely to give as a result of a post they see on Facebook or other social media channels. That doesn’t mean they don’t appreciate a personal touch; the next most popular method of receiving updates was through personal phone calls. Start with a Facebook event page. Why Facebook?

Practice 52

Practice Marketing Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d love to see a survey of nonprofit measurement practice that quantifies this. It is a look at measurement and learning practices when social media is in the mix. Does not have a dashboard or simple collection method.

Results 95

Results Data Charlotte Measure 95

Amy Sample Ward

SEPTEMBER 13, 2011

MIT researchers in a recent study (PDF) looked at two alternative methods for establishing who needs assistance." In other words they didn’t think that their fans on Facebook cared about what their organization was doing other than fundraising." What contextual factors lead to these different outcomes?

Web 114

Web Seattle Pledge Bookmarking 114

Whole Whale

SEPTEMBER 8, 2023

Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. There are tons of ideas that you can shop on Meta (Facebook) Ads Library. The metrics showed the ads were not effectively driving growth. Growing your community of supporters is the only measure that matters.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. There are no systems in place, no dashboards or simple collection method. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Media Cause

MAY 31, 2023

The metrics provided by third-party paid media platforms were always shaky at best and are becoming increasingly untrustworthy as digital privacy changes take hold. When done right, you won’t be guessing using anonymous and often conflicting data from multiple third parties like Facebook, Google, LinkedIn, and more.

Marketing 52

Marketing Plugin Track Policy 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

Analytics 94

Analytics Web Screencast Metrics 94

Everyaction

APRIL 25, 2018

This requires a database that can easily track a large number of students and measure their participation in a variety of different activities. Facebook events database integration is another invaluable tool for communicating with and engaging students. Empower students through voter registration.

Technology 40

Technology Student Registration Database 40

Qgiv

JUNE 10, 2022

Digital marketing is essential to staying competitive alongside other nonprofits of similar nature, and it has been proven to be more effective, both in cost and engagement, than traditional outbound marketing methods. Social media Facebook, Instagram, Twitter, LinkedIn, and Pinterest all offer paid advertising space, and with over 3.6

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

India 102

India NGO Network Exercise 102

NTEN

JULY 19, 2011

Yet, critics seem unduly preoccupied with tools and/or the use of metrics like open and click rates and contrast that with proven skills of movement building and civil disobedience. Digital activism has, for many, meant simply mirroring direct marketing and mass-mobilization methods. If you ask for a Facebook page you will get one.

Journal 82

Journal Sound Digital Campaign 82

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

So, I imagine this effort is an “experiment” – a good one I might add because you have specific goal, audience, and metric to measure success. What is it about your organization that will allow for experiments with emerging technology? Pinboards appear to have a longer life-span than a facebook or twitter post.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Do research first and implement one presence at a time with specific goals and metrics. Check in once or twice a day.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

Social Media 98

Social Media Media Tips Social 98

Everyaction

MAY 24, 2018

Even though online revenue grew last year and the year before, every individual email metric declined. With using tools like digital ads, it’s important to use these metrics to figure out how these ads play into your acquisition and retention strategies. One of our favorite EveryAction features is FastAction.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. How do you apply these two methods?

ROI 50

ROI Social Media Slides NTEN 50

Connection Cafe

JUNE 5, 2017

How people respond to a campaign or organization’s posts on its own Facebook page and Twitter channels is certainly useful information, but if you want to understand what people think—what lenses they use to look at the world, how they prioritize issues and why—you need to start by looking at what they are saying unprompted by your messages.

Content 41

Content Social Media Analysis Issue 41

Amy Sample Ward

MAY 14, 2009

Facebook General Growth data: More than 200 million active users. billion minutes are spent on Facebook each day (worldwide). Natalie has found that many more people are online and available to take action or respond in the evening - sending a message or call to action via Facebook in the evening can garner far more responses.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. pdf) starts the conversation and attempt to address a method to quantify influence. Combining this with the advent of socialmedia tools such as blogs, Facebook and Twitter has made an individual???s There's a lot to digest here. someone like me???

Social Media 50

Social Media Influence Meme Media 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2008

One method suggests Connie Benson is to introduce the concept well in advance and then continue to talk about it. When we found that MySpace was good for advocacy, Facebook for fundraising, Flickr for easy website photo slideshows, and YouTube for increasing video views, we decided to invest our time into those four.

Change 69

Change YouTube Social Media Myspace 69

Kindful

MARCH 16, 2021

How you can use it: With Golden, you can run background checks, collect signups, and measure the influence of your volunteers automatically. If you like the Kanban project management method, Trello is a great choice for project management. What it does: Facebook is one of the world’s leading social media networks. Eventbrite.

Software 52

Software Free Paypal Google 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Its true impact has yet to be measured, but Twitter, Facebook, Foursquare, and every other social media platform have already caused a revelation in how people want to communicate. They want to connect.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. Once you have content created through these methods, it can be easily shared using the buzz tools above through social networks. Especially in this economy. Now it is your turn.

Marketing 70

Marketing Blackboard Social Social Media 70

DNL OmniMedia

FEBRUARY 16, 2022

Step 7: Measure the success of your nonprofit digital strategy. Analyze key metrics in your database. Promote your blog posts to Facebook followers, encouraging them to get involved. Then, use the engagement metrics and donor feedback you generate to promote the campaign to email subscribers. Phase 3: The Execution Stage.

Digital 98

Digital Strategy Create Phase 98

Neon CRM

DECEMBER 14, 2023

Even writing a short Facebook post for your nonprofit will eat up some of your schedule. A humane society posting about a dog up for adoption could make a short video, a Facebook post, a web page, and an email. Metrics How will you measure the impact and effectiveness of your content?

Calendar 52

Calendar Content Strategy Cancer 52

Nonprofit Tech for Good

JULY 10, 2019

Set SMART(Smart, Measurable, Achievable, Relevant, Timely) goals to make the tracking of your success easier. Not everyone who follows you on Facebook is necessarily following you on other channels too. Also, not everyone who signed up to your email newsletter is following you on Facebook or other social media channels.

Social 280

Social Fundraising Social Media Channel 280

CauseVox

JUNE 1, 2021

5) Fundraising Metrics. Data derived from key fundraising metrics is great for driving decisions at an organizational level but for the sake of simplicity here are two metrics you should include on any public-facing fundraising page: Funds Raised. The most straightforward performance metric is the dollar amount raised.

Websites 52

Websites Fundraising Site Create 52

Care2

MAY 15, 2009

Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 There are many people on Facebook; but far more people have the internet and are not on Facebook than those who are. Link to things that can be measured.

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I also don't want to get too deep into geeky measurement crap. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

Metrics 56

Metrics Social Media Media ROI 56

Qgiv

MAY 23, 2022

Using the SMART goal method can be helpful to ensure your goals are attainable and provides a precise target for you to aim at. SMART goals are goals that are specific, measurable, achievable, relevant, and time bound. Setting a goal that’s too broad and vague can be hard to measure and assess. Track performance metrics.

Social Media 52

Social Media Practice Media Strategy 52

Get Fully Funded

JUNE 13, 2022

M easurable: Specific criteria that measure your progress toward the goal. M = Make sure your goals are easily measured. Think through questions like ‘how much’ and ‘how many’ to make your goal quantifiable, like “acquire 100 new donors this year” which will be pretty easy to measure. R ealistic: Within reach.

Goal 59

Goal Fundraising Sponsor Grant 59