Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

For past couple of years, I have been blogging , speakin g, facilitating peer trainings , and writing about using measurement methods for nonprofits to measure impact and to learn from their data. With shifting attitudes, the skills and will to get past hurdles in measurement follow.

Attitude 97

Attitude Social Media Measure San Francisco 97

Nonprofit Tech for Good

SEPTEMBER 10, 2013

Or, you could post the volunteer position on your website, blog, or Facebook Page and share it on volunteer boards in your country or on Idealist.org , CraigstList , or in LinkedIn Groups. 5) Create a Facebook Page. To easily create a Facebook cover image, go to PicMonkey.com > Create a collage > FB Cover.

Practice 275

Practice Develop NGO Online 275

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). Create custom graphics for powerful quotes, statistics, and call-to-actions.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. So we start with the industry-wide best practices: How many people like you on Facebook? How many should?

Facebook 51

Facebook Ratio Influence Social Media 51

Qgiv

JUNE 23, 2021

39% of Gen X respondents said they’re most likely to give as a result of a post they see on Facebook or other social media channels. That doesn’t mean they don’t appreciate a personal touch; the next most popular method of receiving updates was through personal phone calls. Start with a Facebook event page. Why Facebook?

Practice 52

Practice Marketing Fundraising Social Media 52

Bloomerang

AUGUST 23, 2023

Stand-out peer-to-peer fundraising platform features Integrate your donation page directly into Facebook Use a free mobile app to thank supporters and update your main campaign page Free fundraising guides to help new and first-time fundraisers Pricing Fundly has a 0% platform fee and a 2.9% + $0.30 transaction fee for credit card processing.

Platform 83

Platform Giving Fundraising Software 83

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , I thought I'd share how I look at my Facebook page data. Your Facebook Page is like a garden that needs regularly tending.

Social Media 113

Social Media Measure Action Media 113

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

Social Media 94

Social Media Media Strategy Social 94

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. For instance, you might send most of your communications using email and Facebook, while posting only occasionally on your less-popular Twitter account. After the year-end giving season ends, assess relevant metrics to determine how well your strategy played out.

Guide 109

Guide Giving Nonprofit Metrics 109

Tech Soup

OCTOBER 12, 2017

Libraries use Facebook more than any other social platform. Forty-four percent of libraries post daily on Facebook, and 25 percent also post daily on Twitter. If you don't know where to start when planning your social media metrics, join us to learn the best methods to measure your library's social media outcomes.

Library 80

Library Social Media Media Social 80

Amy Sample Ward

OCTOBER 24, 2012

Topic : Strong Connections: Linking Strategy, Goals and Metrics. Whether it’s Facebook, Twitter, or something else, you don’t have to be satisfied with a feeling: use your organization’s strategic plan to identify real goals and then track the data to show your impact. Topic : Social Media Done Right in 30 Minutes/Day.

Kentucky 122

Kentucky Leadership ROI Social Media 122

Qgiv

AUGUST 21, 2023

While you may be more familiar with Facebook and Instagram, TikTok and Threads have both increased in popularity and are great platforms for reaching younger audiences. Because of the increase in donations, GivingTuesday is a great opportunity for your organization to boost your acquisition metrics.

Template 98

Template Retention Stream Social Media 98

Amy Sample Ward

SEPTEMBER 13, 2011

MIT researchers in a recent study (PDF) looked at two alternative methods for establishing who needs assistance." In other words they didn’t think that their fans on Facebook cared about what their organization was doing other than fundraising." Really changes the impact of those Twitter numbers! "Social

Web 114

Web Seattle Pledge Bookmarking 114

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age.

Measure 103

Measure Storytelling Metrics Phase 103

Media Cause

MAY 31, 2023

The metrics provided by third-party paid media platforms were always shaky at best and are becoming increasingly untrustworthy as digital privacy changes take hold. When done right, you won’t be guessing using anonymous and often conflicting data from multiple third parties like Facebook, Google, LinkedIn, and more.

Marketing 52

Marketing Plugin Track Policy 52

Whole Whale

SEPTEMBER 3, 2021

For example, based on feedback from early testers it is possible users will have the option to opt into the privacy settings rather than be auto-enrolled (similar to the impacts of the iOS14 update on Facebook and Instagram earlier this year). The Nonprofit Organization’s Guide to Email Marketing. Retarget Non-Clicks. A/B Test Email Content.

email 104

email Marketing Test Mail 104

sgEngage

APRIL 10, 2023

Another helpful factor to keep track of is donors’ preferred communication methods. You can determine these by analyzing metrics like email open rate and social media engagement, or you ask supporters directly in a survey. For example, supporters who are parents often like fundraisers they can participate in with their children.

Donor 74

Donor Community Tips Fundraising 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

Analytics 94

Analytics Web Screencast Metrics 94

Nonprofits Source

MAY 25, 2023

For example, you might improve your follow-up methods for both first-time and experienced patients. Make necessary changes based on your collected metrics and look for ways to improve your care quality. You can then use your platform to direct patients to first-party platforms like Google or Facebook. Monitor reviews.

Goal 52

Goal Tips Review Map 52

NTEN

JULY 14, 2011

Developing apps and websites that take advantage of the power of the Facebook platform is of paramount importance for nonprofits. If the goal is getting more targeted visitors, functionality with Facebook is key. Notice the difference of the look of Causes’ homepage when you are logged into Facebook and not.

API 84

API Social Media San Francisco Integration 84

Whole Whale

SEPTEMBER 8, 2023

Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. There are tons of ideas that you can shop on Meta (Facebook) Ads Library. The metrics showed the ads were not effectively driving growth. Don’t change just for novelty’s sake. Apply those lessons.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

You should also be thinking about what to measure and set up an efficient method for collecting that data. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. “ Blog posts that summarize a discussion thread from the Facebook Page. New Fans (Likes). Unsubscribes.

Social Media 99

Social Media Strategy Media Social 99

Qgiv

JUNE 10, 2022

Digital marketing is essential to staying competitive alongside other nonprofits of similar nature, and it has been proven to be more effective, both in cost and engagement, than traditional outbound marketing methods. Social media Facebook, Instagram, Twitter, LinkedIn, and Pinterest all offer paid advertising space, and with over 3.6

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. Does not have a dashboard or simple collection method. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics. Often overwhelmed.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

The Valid Metrics Framework, Updated to Include Social Media. It made me hopeful that we’ll soon have clarity on what we can and should be measuring from all our time on Facebook, Twitter, Pinterest and the like. And those Facebook fans that your board is asking you to count and report on?

Measure 96

Measure Social Media Media Social 96

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

There are no systems in place, no dashboards or simple collection method. Data is focused on the metrics that are specific to social media channel. Dormant: At this stage, the organization does not know where to start. Does data collection may occur from time-to-time, but not formal reporting.

Culture 115

Culture Data Measure Social Media 115

NTEN

JULY 19, 2011

Yet, critics seem unduly preoccupied with tools and/or the use of metrics like open and click rates and contrast that with proven skills of movement building and civil disobedience. Digital activism has, for many, meant simply mirroring direct marketing and mass-mobilization methods. If you ask for a Facebook page you will get one.

Journal 82

Journal Sound Digital Campaign 82

Everyaction

APRIL 25, 2018

This unified system creates an easy way to measure the overall level of engagement on a campus, combining and standardizing metrics for all of the various ways that a student might be interacting with their community. Facebook events database integration is another invaluable tool for communicating with and engaging students.

Technology 40

Technology Student Registration Database 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2013

Infographics can be used in different and creative ways and some obvious ones such as marketing messaging , educating about a social issue , to celebrate a successful campaign , to report to stakeholders on key performance metrics , an annual report, and even a marriage proposal ! Need some more ideas?

Design 131

Design Colorado Chart Storytelling 131

Care2

AUGUST 26, 2011

This guide integrates many of the tips and best practices you’ve read about here, into a detailed overview, with frequent reminders of the benefits of online vs. traditional donor relationships, suggestions for the types of tools you’ll need, some metrics that will help you to set goals for your program, and real-world examples.

Tips 68

Tips Online Fundraising Poll 68

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

So, I imagine this effort is an “experiment” – a good one I might add because you have specific goal, audience, and metric to measure success. What is it about your organization that will allow for experiments with emerging technology? Pinboards appear to have a longer life-span than a facebook or twitter post.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Don't live on Twitter, your blog, Facebook, or your email.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

For example, they immediately start updating their Facebook page letting people know what information is available and they are there. Showing Results: This method is for those have been applying listening techniques and want to track results. When not in a disaster, you might see LOLcats doing CPR.

Practice 94

Practice Free Share Reflection 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Don't live on Twitter, your blog, Facebook, or your email.

Social Media 98

Social Media Media Tips Social 98

ASU Lodestar Center

MAY 24, 2016

On one end, we see the excitement and fad of Facebook games such as Farmville or CandyCrush. These games are, well, just games but the benefit of these programs is that Facebook and as Zynga have the ability to see individual users’ motives to play these games, when they play them, how they play them, and who they are competing against.

Game 56

Game Change Arizona Badge 56

Everyaction

MAY 24, 2018

Even though online revenue grew last year and the year before, every individual email metric declined. With using tools like digital ads, it’s important to use these metrics to figure out how these ads play into your acquisition and retention strategies. One of our favorite EveryAction features is FastAction.

Benchmark 62

Benchmark Digital Trend Report 62