Remove content-and-authoring
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Actually, the process is based on three decades of research conducted by authors Chan Kim and Renée Mauborgne. The authors use Cirque du Soleil to illustrate this idea.

Strategy 221
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial.

Digital 298
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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. There are a couple of key pieces of information nonprofits need to evaluate their online marketing efforts: How people arrive at their website. It’s official.

Track 255
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

It gives brands authenticity, authority, and a dose of highly contagious excitement. For one compelling reason. The YouTubers who manage those channels know how to tell a story and they are experts in their field. Passion plus knowledge is a powerful hook, making people who were about to swipe stay for a while.

YouTube 221
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5 Steps to Prepare for a Successful Nonprofit Website Redesign

Nonprofit Tech for Good

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. An inventory and audit will help you make decisions on: Content to be removed.

Websites 305
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Why Leaders Need To Develop Their Middle Managers

Eric Jacobsen Blog

Too often company leaders view middle managers in a negative light as expendable employees who can slow down productivity and overall strategy,” explain the book’s authors and McKinsey partners Bill Schaninger , Bryan Hancock , and Emily Field. Build their organization’s knowledge and realign it with shifts from digital disruption.

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How To Fix The 12 Most Common Presentation Mistakes

Eric Jacobsen Blog

Presentation Ready is divided into three sections: Building your case – the foundation of your persuasive arguments and content. Presentation Ready is divided into three sections: Building your case – the foundation of your persuasive arguments and content. This book is formulated for the busy professional,” explains Sjodin. “The