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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie!

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9 Ways to Improve Your Nonprofit’s E-Newsletter

The Modern Nonprofit

According to many reports , email marketing is the best channel for return on investment. Despite the rise of social media , it has not been replacing email. Instead, social media has been acting as a complement to email campaigns. Here’s a list of what to remember when building your email campaigns: 1.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Examples and practical tips to live by. Including last year’s gift amount.

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4 Tips for Year-End Campaigns

Roundtree

4 Tips for Year-End Campaigns. There’s even a place for stats. This is why you receive direct mail offers in your mailbox from meal kit providers like Hello Fresh in addition to hearing their ads during your favorite podcast, seeing their billboards while you drive, and receiving an ad while browsing your social feed.

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7 Unique Tips for Online Donor Engagement

Achieve

A simple email with a direct call to action will no longer cut it. . In this guide, you’ll find seven tips for cutting through the noise and engaging these online users to donate to your nonprofit. We’ve designed the following tips to help you reach new donors while deepening your existing donor relationships. It’s also about.

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The Nonprofit Weekly Roundup: Blogging Advice, Better Websites, and Email Marketing Stats

Connection Cafe

Mentioned this week in the Agitator , SOFII has become the treasury of the Jerry Huntsinger’s direct mail fundraising advice. Take a gander at The Huntsinger Tutorials and get insight into everything you need to know about direct mail fundraising. Everything is more easily digested in bite-size chunks, right? How about you?

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Exact Target’s 50 Emailing Tips and Stats for 2014 Reduced to Three Key Takeaways

Connection Cafe

That’s why I took Exact Target’s fantastic list of 50 Email Marketing Tips and Stats for 2014 and boiled it down to three key takeaways for nonprofits. For example, panicking over the changes to Gmail Tabs is a moot point if your organization’s emails aren’t optimized for mobile. Include your CTA early on in your email.

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