What you need to do NOW to make sure your digital ads program is ready for election season
M+R
JUNE 4, 2024
Our partner, Viant, predicts that 67% of broadcast TV dollars will be going to digital video this year. The centerpiece of this policy is a restriction period during the final week prior to the elections. Communicate this to your team (as soon as Meta releases the 2024 policy). Lastly, keep a close eye on your geo-targeting.
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