Association Analytics
APRIL 1, 2024
You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.
Forum One
MAY 23, 2024
This is the first in a four-part blog series, Building Trust and Credibility Through Design, based on a webinar led by Forum One’s Vice President of Design. Understanding audience needs is the core of good design. Watch the webinar. But how do you build trust like a team?
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Nonprofit Tech for Good
MARCH 17, 2020
Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. .
The NonProfit Times
MAY 23, 2024
We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. Where a button or link is positioned within an email can also affect the response, as can other design elements such as color and font size. And the only way to know is to test.”
sgEngage
OCTOBER 29, 2021
When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. While one form design may work best for one nonprofit, your audience is unique and may respond better to a different design. We recently designed and tested two new donation forms for Fidelco Guide Dogs.
sgEngage
JULY 13, 2021
Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs that look quite stunning. Information Architecture (IA) is the structural design of a website. IA defines the navigation of the site and the layout of all the key design elements.
Forum One
AUGUST 19, 2021
The most common approaches are through two research approaches: audience research and usability testing. Human-centered design, design thinking, and research best practices all champion the value of putting people first. Usability testing: Defining the experience. Moderated usability testing.
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