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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

Across the nonprofit sector, organizations usually utilize the psychology of giving in one of two ways: In one case, the Executive Director, Development Director, or Board Member who’s responsible for creating fundraising appeals assumes all donors have the same motivations for giving that they do. Donate for religious or altruistic reasons.

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

These nonprofit books provide sample messaging and practical guidance to help you write appeals that resonate with your donors and compel them to support your organization. Read this book to gain confidence by learning tools, sample dialogues, and techniques to ask anyone, for any amount, for any purpose. The Annual Campaign by Erik J.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Such resources should include sample solicitation letters for mail and email, quick stats and impact statements for social media, sample scripts for phone calls, and thank you letters for follow-up communications. Provide peer-to-peer fundraisers with easy access to information and resources they can use to fundraiser for your event.

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Training on your new database

Robert Weiner

The trainer needs to understand the database, present technical concepts clearly and without jargon, teach at the students' level, and be incredibly patient. Train end users on a sample database, not production data. The sample database should be configured with your own codes, menus, security settings, and any customizations.

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[Pre-Register Now]: How to Build A Successful Major Donor Program For Your Nonprofit

CauseVox

In this two-module masterclass, fundraising expert Joe Garecht will teach you how to build a successful major donor program, no matter the size of your non-profit. This e-guide includes sample fundraising asks, sample major donor funding proposals, and more. Pre-registration is live!

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Fundraising Best Practices: How To Host A Successful Peer-To-Peer Event

Bloomerang

This strategy encourages your supporters to engage with each other and their friends and creates further awareness for your nonprofit by spreading your mission to new audiences. Studies show that branding your donation pages and creating event-specific graphics will increase your donations significantly. Use branded donation pages.

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44 Ways to Turn Your Supporters into Fundraising Superstars

NetWits

Teach Them to Fundraise and Provide Samples. Create contests that reward fundraising activity. Provide samples of everything. Supply sample fundraising emails, Facebook posts, tweets, phone scripts, thank you notes, approved logos, etc. Hold fundraising lunches/seminars/receptions to teach them how to fundraise.

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