Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Having this data will help you make business decisions based on trends or actual performance. These two tools will help you measure the success of your campaigns.

Analytics 169

Analytics Marketing Taxonomy Module 169

.orgSource

JULY 25, 2023

I wasn’t able to cover Jane and Amy’s conversation in one post, so I’m taking up the thread again here. Industry reports can provide you with insights into your industry, such as the latest trends, the competitive landscape, and the regulatory environment. Measure Results “Marketers are always looking to measure their skills.

Team 221

Team Marketing Build Analysis 221

Nimble AMS

AUGUST 23, 2022

According to Community Brands 2022 Association Trends Study, while data analytics is a higher priority for organizations, just one-third of association professionals report their data is excellent or very good. Gauge how your association measures up by surveying your staff to identify key trends in your organization.

Data 140

Data Organization Associations Analytics 140

.orgSource

MARCH 6, 2023

Our goal was to provide a great forum for networking and meaningful conversations. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. ENA brings objectivity to the process by using the net promoter score as a tool to measure success.

Associations 221

Associations Leadership Question Wisconsin 221

sgEngage

MARCH 10, 2023

In a conversation with Laia Griñó, who leads Candid’s Data Discovery team, she recommends putting your grantees at the center of your data governance plan. Request a Demo The post Trends in Grantmaking: Don’t Leave Your Foundation’s Impact Story to Chance first appeared on The ENGAGE Blog. The key is to be intentional.

Story 67

Story Impact Trend Grant 67

sgEngage

SEPTEMBER 4, 2023

Trends in Impact and Outcomes Reporting in Grantmaking Measuring the impact of your grantmaking can be difficult and time-consuming. In this session, Blackbaud Senior Product Manager Brenda Noiseux will walk through some best practices to measure impact in meaningful ways without requiring mounds of paperwork from your grantees.

Blackbaud 90

Blackbaud Denver Demographics Case Study 90

Bloomerang

DECEMBER 12, 2023

For example, PayPal has been shown to help increase donation conversion by an average of 32% 1 and repeat donations by 79% (vs. And it aligns with the growing trend of younger individuals preferring mobile and online payment solutions for their transactions—including charitable giving. typical checkout). 2 52% of U.S.

Paypal 103

Paypal Integration Digital Australia 103

Nimble AMS

JUNE 28, 2023

Consult your IT leaders to begin the conversation and lead your association’s digital transformation. In the latest Community Brands Association Trends Research Study , a group of association IT leaders were surveyed to determine technology’s role in delivering a superior staff and member experience. Partner with your vendor.

Associations 136

Associations Adopt Training Train 136

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

The day ended with a curated conversation on “ Data, Transparency, and Impact ” facilitated by the amazing Erica Mills and with Jane Meseck (Microsoft), Paul Shoemaker (Social Venture Partners) and Eric Stowe (Splash). “Is measuring data about proving it or improving it?” twitter.com/sldoolittle/st….

Seattle 98

Seattle Measure Data Hosting 98

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Monitor progress: Continuously track the performance of your fundraising efforts and measure them against insights detailed in the report. Do you have a fundraising plan?

Action 73

Action Report Practice Fundraising 73

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 1) Set up a conversion event and create a campaign. Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets.

Facebook 245

Facebook Fundraising ROI Virginia 245

sgEngage

FEBRUARY 8, 2024

You can ask your grantees for feedback through surveys, interviews, focus groups, or informal conversations. It may also not align with the latest trends and best practices in philanthropy. With this information, you can decide which pieces make the most sense for you to incorporate, and which trends you should be watching.

Application 89

Application Leadership Grant Philanthropy 89

Candid

NOVEMBER 7, 2023

At a recent webinar hosted by Grantmakers for Effective Organizations, Jennifer Chheang of The California Endowment (TCE) and Allie VanHeast of the Kalamazoo Community Foundation (KCF) shared how they are using Demographics via Candid in practice to better understand alignment with institutional goals and measure their progress.

Demographics 116

Demographics Lesson Action Data 116

Connection Cafe

APRIL 26, 2018

I recently had the privilege of hosting a panel discussion with Sue Cunningham, President of Council for Advancement and Support of Education (CASE) and James Wiley, Principal Analyst for Technology at Eduventures, about 2017 charitable giving performance and trends for higher education. What’s Next?

Education 23

Education Trend Conversation Giving 23

Candid

JANUARY 24, 2023

The measurements of success for our experiment included:* Engagement (e.g., In addition to posting a total of 52 unique videos, featuring six staff members as ‘talent,’ our three measures for success had these outcomes: Engagement : On Instagram, we saw a 92% increase; TikTok had a 72% increase when compared to static Instagram posts.

Video 140

Video Social Media Evaluation Audience 140

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. MarTech: Tools that help marketers reach their audience and create conversions are part of MarTech. Simply put, MarTech is marketing! This can be part of a CRM or a stand-alone platform.

Marketing 59

Marketing Platform Social Media Aggregator 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Food and climate change are related, but most people don’t associate the two.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.”

Content 101

Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Qgiv

APRIL 9, 2024

This post features a video of animals available for adoption and encourages people with matching names to come and adopt, providing a conversation starter for community members in the comments! Conversions. On social media, a conversion might be a donation, a sign-up for a newsletter, or attendance at an event.

Social Media 52

Social Media Media Guide Social 52

Allegiance Group

OCTOBER 16, 2023

Candidates should be able to quickly articulate a nuanced commitment to both in the form of details about the organization, trends in fundraising, and awareness of traits required to be a strong major gifts officer. Which trends are you/have you been most excited about in the last year or two? What makes you nervous?

Gift 52

Gift Interview Question Articulate 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

Benchmark 62

Benchmark Digital Trend Report 62

Connection Cafe

MARCH 21, 2018

Rachel Hutchisson, the Vice President of Corporate Philanthropy and Citizenship at Blackbaud and I recently had a conversation on this topic for their Champions for Social Good podcast. We started talking about how the field of corporate engagement has changed , and what trends are shaping the future of corporate social engagement.

Trend 34

Trend Puerto Rico Disaster Blackbaud 34

ASU Lodestar Center

JUNE 1, 2022

The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations. Based on current trends, most nonprofit leaders of mid- to large-sized organizations are coming around to the idea of utilizing technology in their development cycle. In-house AI expertise.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

sgEngage

SEPTEMBER 5, 2023

That makes you a vital part of any change management conversation, but you may not always be asked to the table. Improving Business Process with Process Maps : Is it really an improvement if you can’t measure the impact? Part 2 will dive into why and how we plan for product updates and how we incorporate feedback and marketing trends.

Blackbaud 79

Blackbaud Chart Denver Nonprofit 79

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The annual report informs how organizations measure impact relative to their peers. And that’s what the conversation should be around: constituent engagement, not open and click-through rates.

Rate 139

Rate San Diego Open Benchmark 139

Whole Whale

JANUARY 27, 2023

Your nonprofit can join the conversation by answering questions relevant to your mission or content priority areas and build a following over time through thoughtful responses and participation/interaction on topics related to your nonprofit’s mission.

Awareness 52

Awareness Question Ideas Strategy 52

Candid

MARCH 1, 2023

To overcome these challenges, Candid, in coalition with a growing number of partners , set out to build a demographic data-led movement to meaningfully and measurably advance equity in the social sector. As Cheryl emphasized: It is up to us, as leaders in the social sector, to take action and use this tool to drive meaningful change.

Demographics 98

Demographics Build Social Green 98

Candid

APRIL 16, 2024

Dugan and Cilente Skendall noted that, while community impact is difficult to measure, the sector needs to follow these young people’s lead in valuing reciprocity as it works to center communities. The students also emphasized that service increased their sense of agency.

Service 98

Service Community Environment Empowerment 98

sgEngage

SEPTEMBER 6, 2022

As part of The Blackbaud Institute Index 10 th anniversary celebration, the Institute has hosted a series of virtual fireside chats to get exclusive insights from thought leaders and perspectives on this decade’s most influential charitable giving trends. It can be intimidating to feel you’re always chasing the next trend or technology.

Marketing 79

Marketing Blackbaud Analytics Trend 79

Forum One

APRIL 20, 2010

Email Sign Ups: Specifically, in terms of email signups, the average conversion for users signing up when coming to a site dropped to only 2.1 Email Conversions: When Convio's clients sent emails, users opened them 20 percent of the time, but only 3.3 Tags: Influence Performance Measurement Tips & Trends.

Metrics 53

Metrics Measure Web Convio 53

Connection Cafe

JANUARY 19, 2018

Foundations are now utilizing their data to help guide their strategy, increase their impact and continually measure their success and the success of their programs. There has been an ongoing conversation about diversity in the philanthropy space. What are the goals of this grant investment and how can I measure to those goals?

Foundation 37

Foundation Trend Collaboration Grant 37

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. Big Listening is the art of gaining insight by tracking topical online conversations over time. We find out what is spiking, and join the conversation.

Campaign 122

Campaign Conservancy Measure Method 122

Nimble AMS

MARCH 10, 2023

orgCommunity event featured interactive conversations led by engaging speakers , with decades of leadership experience in the association sphere. We spent our time in round table discussion with association leadership professionals , learning and sharing our own experiences. However, overall member engagement increased.

Associations 118

Associations Leadership Arlington Wisconsin 118

Nimble AMS

MARCH 25, 2022

Research from Community Brands consistently shows that members place high value on networking and staying up to date on industry news, trends, and regulations. To keep people engaged , include content with varying purposes – such as providing industry information, starting a conversation, and entertaining.?.

Community 134

Community Online Strategy Guidelines 134

BoardAssist

JANUARY 31, 2017

Best Practices for Nonprofit Financial Health, Part One: Top 3 Measures of Financial Health. In this first installment, Nonprofit Finance Fund shares their “Top 3 Measures of Financial Health.”. A lot of our inquiry is based more on trend analysis than ratio analysis. It is a similar calculation to months of cash.

Measure 40

Measure Practice Ratio Conservancy 40

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. What are some trends around nonprofit digital advocacy?

Digital 130

Digital Advocacy Fundraising Channel 130