Cloud 4 Good

AUGUST 14, 2021

On a recent webinar, Cloud for Good teamed up with Tableau to talk about impact measurement best practices and to conduct a live demo showcasing Nonprofit Dashboards in Tableau (which are available to Tableau users completely free of charge) to help you get a head start on data analysis based on your organization’s unique needs.

Measure 116

Measure Impact License Report 116

Volunteer Hub

DECEMBER 30, 2020

Here are 4 ways to measure volunteer program ROI and ensure you are getting the highest amount of value. As your nonprofit grows, so does the need to optimize your volunteer program and effectively measure ROI. Measure Volunteer Value. Measure Community Reach. You can easily measure by comparing inputs and outputs.

ROI 98

ROI Measure Volunteer Program 98

The Sponsorship Collective

JANUARY 4, 2022

Just take the sponsor’s growth (through sales, conversions, etc.) The post How to Measure Event Sponsorship ROI appeared first on The Sponsorship Collective. The ROI formula is a very simple one, especially in marketing and sponsorship. and subtract that from what they spent on the sponsorship, and you’ve got ROI.

ROI 52

ROI Measure Metrics Sponsor 52

.orgSource

MARCH 18, 2024

I’ve always regarded Garth as a forward thinker, but during our conversation, he revealed a futurist credential that surprised me. But then the conversation started to shift. I recently had a conversation with an accounting group, who are struggling to combat the message that AI is diminishing opportunities in that profession.

Associations 221

Associations Jordan Industry Podcast 221

sgEngage

JULY 20, 2022

Grantmakers need to recognize the importance of funding both the projects and the technology required to support, measure, and grow those projects. Software to help measure impact: In order to provide the reporting and trends data to stakeholders, today’s nonprofit needs more than just Excel to manage data and identify insights.

Conversation 76

Conversation Support Application Nonprofit 76

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Candid

AUGUST 25, 2021

grantee organizations led by people of color rated the Packard Foundation significantly lower than respondents at white-led organizations across several measures, including our awareness of organizational challenges, understanding partner context, transparency, and communications about our commitments to DEIJ.

Data 106

Data Conversation Demographics Profile 106

sgEngage

MARCH 8, 2024

Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. The only completely reliable metric to measure email performance is conversion rate, which presents its own challenges, since conversion rates always lag behind open and click rates.

Benchmark 77

Benchmark Blackbaud Report Online 77

Association Analytics

FEBRUARY 20, 2024

Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. Registrations, subscriptions, downloads, clicks and page conversions are all reliable ways to determine what audiences are finding valuable. K eep an eye on what leads to conversion.

Create 169

Create Strategy Associations Registration 169

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2013

But it wasn’t until Active Voice brought on a full time evaluator that were we able to identify and actually measure the kind of shifts we think films can contribute to. This is now the core work of Active Voice, designing outcome-oriented strategies and implementing story-fueled, measurable campaigns. Measurement'

Measure 106

Measure Impact Evaluation Voice 106

Nimble AMS

SEPTEMBER 27, 2023

From session topics to group conversations, AI was at the top of everyone’s minds. Soon w ith Data Cloud and Einstein AI native to the new Einstein 1 Platform, nonprofits and associations will be able to create AI-powered apps and workflows maximiz ing the full cycle of funding, delivering, and measuring impact.

Associations 159

Associations Professional Conversation Award 159

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Byte Technology

DECEMBER 15, 2021

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. To Create New Customers.

Marketing 246

Marketing Analysis ROI Picture 246

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. These two tools will help you measure the success of your campaigns. This is important for conversion metrics or click-through success metrics.

Analytics 169

Analytics Marketing Taxonomy Module 169

Association Analytics

APRIL 8, 2021

SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. Formulate SMART Goals.

Goal 192

Goal Data Articulate Analysis 192

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

When I heard about Guidestar’s plans to measure high performance at scale, I invited Jacob Harold, CEO and fellow ambassador to share a guest post about it on my blog. GuideStar Platinum: Measuring Nonprofit Performance at Scale by Jacob Harold. And sometimes it can feel that measuring social change is even harder.

Measure 50

Measure Metrics Nonprofit Ratio 50

.orgSource

JULY 25, 2023

I wasn’t able to cover Jane and Amy’s conversation in one post, so I’m taking up the thread again here. In one conversation, Bard told me that we could meet in person or on Zoom to discuss my questions. Measure Results “Marketers are always looking to measure their skills. That’s a reminder to proceed with caution.

Team 221

Team Marketing Build Analysis 221

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. They shared the story of one of their YouTube videos getting 1.5

Measure 98

Measure Data Facilitation Teen 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

The day ended with a curated conversation on “ Data, Transparency, and Impact ” facilitated by the amazing Erica Mills and with Jane Meseck (Microsoft), Paul Shoemaker (Social Venture Partners) and Eric Stowe (Splash). “Is measuring data about proving it or improving it?” Transparency and Measurement.

Seattle 98

Seattle Measure Data Hosting 98

Association Analytics

MAY 4, 2023

Having these kinds of insights will make you a rockstar at your association because you’re tying decisions to data and showing measurable results. Even community managers can leverage their unstructured data (conversations) to help enhance your member experience (and really wow your boss!)

Analytics 321

Analytics Skills Knowledge Associations 321

NTEN

JUNE 13, 2014

In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions. How do we measure social change? This September 3-6, NTEN will debut the Leading Change Summit.

Measure 96

Measure Impact Chicago Metrics 96

NonProfit Hub

OCTOBER 25, 2016

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. You’re now in.

Analytics 28

Analytics Goal Conversation Rate 28

Beneblog: Technology Meets Society

JANUARY 29, 2010

This enables great conversations: the serendipity effect is huge. I just wanted to highlight three conversations I had today, each of which shows why this is such a great opportunity for Benetech to attend. The WEF is all about having a critical mass of incredible people. What a great kick-off for a day!

Conversation 100

Conversation Bangladesh Iraq Mentoring 100

.orgSource

MARCH 6, 2023

Our goal was to provide a great forum for networking and meaningful conversations. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. ENA brings objectivity to the process by using the net promoter score as a tool to measure success.

Associations 221

Associations Leadership Question Wisconsin 221

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel.

Feeds 102

Feeds Social Media Measure Summary 102

Nonprofit Tech for Good

NOVEMBER 1, 2020

Thankfully, many social media networks will have mechanisms that will allow you to have a private conversation. There are a few important tips that you should follow when having a conversation with a prospective member; Answer questions as directly and succulently as possible. 7) Measure your social media engagement. Conclusion.

Social Media 332

Social Media Associations Media Social 332

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Conversation about FB Custom Tabs. They are “ learning in public &# on the wiki , paving the way for networked conversations with others. Here’s a best practice about Facebook that surfaced from the discussions. Facebook Custom Landing Tabs + Measurement = Best Practice. Why: Custom Landing Tabs. Principles.

Measure 102

Measure Facebook Practice San Francisco 102

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

NTEN

OCTOBER 24, 2011

Though each tool is a little different, they all create opportunities for your organization to start conversations and to show the personal side of, and the personalities behind, your work. Measuring your activities is as important as what you’re posting, or how many times a day you post. Measuring is how you decide which is which.

Social Media 88

Social Media Measure Media Social 88

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate?

Donor 295

Donor Track Campaign Facebook 295

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Food and climate change are related, but most people don’t associate the two.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Starting Conversations.

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 1) Set up a conversion event and create a campaign. Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets.

Facebook 243

Facebook Fundraising ROI Virginia 243

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. How will you measure it? ” # 150jobs – ow.ly/dm4V4.

Measure 103

Measure Twitter Campaign Celebrate 103