Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. Metrics: Select quantitative measurements like Pageviews, New Users, or Conversions. 30daysAgo or 7daysAgo).

Analytics 50

Analytics University Data API 50

Allegiance Group

APRIL 15, 2024

Evaluate past fundraising and acquisition campaigns. Craft a conversion journey. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Evaluate your progress and course correct if some of your strategies aren’t resonating with your audience.

Fund 52

Fund Donor Strategy Search 52

Candid

NOVEMBER 8, 2022

I decided to conduct two studies with my colleagues to get to answer this question. I was familiar with using data from Candid to evaluate a nonprofit as a prospective employee or when considering giving a donation—I love digging into a 990 ! from 2016–2018 and added a number of financial metrics to the spreadsheet.

Donation 137

Donation Language Homeless Statistics 137

Qgiv

OCTOBER 21, 2021

The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Let’s take a deeper look at how data can lead you to the answers to these questions.

Data 69

Data Metrics Nonprofit Analysis 69

Bloomerang

AUGUST 16, 2021

Once you know the benchmarks, you can compare your data to them and evaluate how successful your efforts are. Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. Track your own data.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Forum One

JULY 15, 2021

is an opportunity to have meaningful and deliberate conversations that lead to greater involvement. This allows you to successfully test and evaluate your personalization strategies and tactics. Asking the right questions about personalization. Building a personalization strategy: crawl, walk, run. What are your goals?

Personal 101

Personal Test Demographics Analytics 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

3rd Sector Labs

APRIL 23, 2014

As always, if you have questions about your nonprofit data management plan, please don’t hesitate to contact us. Nonprofit data management plans: you’ve got questions, we’ve got answers. QUESTION: When you gave an example of a data management plan, you started from a fundraising plan. Not sure = 40%.

Data 133

Data Management Rate Benchmark 133

Kindful

MARCH 25, 2021

Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. The types of events someone registers for and their involvement in the event are also key metrics to note.

Communication 98

Communication Donor Data Guide 98

.orgSource

MAY 6, 2024

This comprehensive exploration of your digital systems could include evaluating security, network functions, system management, user experience, and overall performance. An evaluation of current security practices and systems can pay big dividends. We start with a conversation. Hopefully, a crisis is not in your future.

Technology 221

Technology Evaluation Attitude System 221

Forum One

MAY 25, 2023

Assess your goals for the platform, re-evaluate why you’re there, and decide if it still makes sense to actively use your Twitter account. Address key questions What are our communications and social media goals? Does Twitter help us achieve those? Are there better ways to connect with our audiences?

Government 50

Government Twitter Social Media New York 50

Bloomerang

NOVEMBER 10, 2023

Evaluate external threats and opportunities. In the nonprofit world, we can expect something similar, which is why we recommend trying to reach out to a potential donor eight times to get a conversation. Write them a letter to show further appreciation for their support and invite them to have another conversation.

Gift 96

Gift Raise Guide Relationship 96

NTEN

APRIL 16, 2009

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable. We hope you do, too! . Let's get started. Quality Score.

Adwords 47

Adwords Evaluation Google Statistics 47

Double the Donation

OCTOBER 25, 2021

Prepare for donor questions. Track and incentivize successful conversations. Here are the key components to any phonathon script: Introduction: Answer the most basic questions: Who are you? See how they respond when a donor has questions about the campaign, voices objections, or is looking to complete their transaction.

Guide 98

Guide Script Tips Gift 98

Bloomerang

APRIL 12, 2022

The museum also saved information about donors’ food preferences, average gift amount, and even notes about their past conversations. Similar to the engagement meter, a generosity score also provides an at-a-glance view of an important supporter metric. Fundraising metrics. Will it meet your future needs?

Software 97

Software Management Donor Guide 97

Neon CRM

JANUARY 23, 2024

Once you’ve mastered this part of the process, you can expand your search outwards and evaluate donors who tend to support specific programs. Others may be more comfortable in a one-on-one conversation over coffee or lunch. As you get into the later stages of cultivation, you should steer conversations toward solicitation.

Gift 52

Gift Strategy Raise Database 52

Classy

JULY 14, 2021

As you organize your nonprofit virtual fundraising event , you’ll also want to ask yourself questions during planning, execution, and follow-up on whether your schedule is respectful of your participants’ time. Alexa shared a variety of ways her team evaluated the success of their planning and execution of the Collaborative event.

Virtual 105

Virtual Professional Marketing Fundraising 105

Media Cause

SEPTEMBER 10, 2021

We daydream, we question, we problem solve, and we find joy in those “aha!” moments when something just clicks and we’re able to see a question or challenge in an entirely different light. . Reconsider how you evaluate your employees, as well as any agency partners you work with. moments happen.

Structure 52

Structure Goal Team Product 52

Amy Sample Ward

FEBRUARY 23, 2010

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of February 23rd). Check it out!

Web 108

Web ROI Bookmarking Phase 108

Qgiv

JUNE 23, 2021

. Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! . Phone calls.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

DNL OmniMedia

JUNE 28, 2023

If you haven’t evaluated your CRM or cleaned up your data recently, doing so can make a major difference in your capability to engage donors. Pay attention to social media engagement metrics like the number of likes, shares, and click-throughs each post receives. Use this data to guide your social media strategy.

Platform 52

Platform Donor Online Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

Analytics 94

Analytics Web Screencast Metrics 94

.orgSource

APRIL 10, 2023

They should be visionaries who chart the direction, evaluate options, and are prepared to challenge ideas they feel are not in the association’s best interests. A bigger portfolio of ideas is needed to evaluate the complex challenges in a post-pandemic world characterized by volatility and change. trillion globally.

Build 322

Build Demographics Associations Voice 322

Bloomerang

AUGUST 28, 2023

From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. However, most nonprofit CRMs share a few standard features to help nonprofits evaluate and act on donor data. Work closely with the implementation team and don’t be afraid to ask questions.

Profile 90

Profile Software Nonprofit Donor 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Jason Falls shares in a post about measuring engagement, " The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.". And, as stubborn as it sounds Mr. CEO, you don’t get money out of a conversation.". Do you agree?

ROI 74

ROI Social Media Media Measure 74

Neon CRM

AUGUST 24, 2023

No matter what type of report you may end up utilizing for your own work, it is important to ask a few assessment questions. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Amy Sample Ward

JUNE 6, 2011

Let’s start at the most fundamental place for this conversation. For this conversation, and those to have over the course of the next two days together at least, let’s work from the place that a movement is larger than coalitions. Look first at your organizational metrics. How do you evaluate your programs and services?

Build 220

Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2007

The key takeaway for me is the whole point about the need for new metrics to measure learning from games. That the old metrics aren't working. This is the same conversation that is happening around web metrics versus blog metrics. How to begin to have conversations to understand it. We need metrics!

Game 50

Game Change Metrics Learning Environment 50

Forum One

JULY 13, 2021

Additionally, campaigns may report reduced conversions and ROI, as return visitors are incorrectly tracked as new users rather than returning visitors who previously viewed or clicked on an advertisement. If people respond as they have to previous Apple prompts, it’s likely the vast majority of users will opt-out of email tracking.

Impact 46

Impact Organization Track Analytics 46

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). There are key questions to consider before investing in a social media monitoring solution.

Social Media 100

Social Media Channel Data Media 100

Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. View more presentations from womenwhotech. Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Connection Cafe

JULY 22, 2013

Ideally, we’d evaluate the previous year of data to observe patterns in different giving cycles. If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time. Research Questions. Overall site visits. Time spent on the site.

Analytics 37

Analytics Design Research Process 37

Nonprofits Source

JUNE 22, 2017

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. While these questions aren’t always easy to answer, you can chunk it down: What is one of your organization’s goals? Landing Page Conversions. Cost Per Impression (CPM). Cost Per Sale (CPS).

Digital 111

Digital Marketing Guide Chapter 111

Connection Cafe

AUGUST 13, 2012

Post your comments in the form of a question. Conversions? Metrics, metrics, metrics. How about adding a link to a quick post-donation survey (you know, like the commercial folks do), to ask a few questions about the transaction experience.and sneak one in about anything that influenced your donation decision?

Facebook 51

Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Making sure each department can access its data to answer their questions.&#. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments.

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

AUGUST 24, 2020

This has exposed nonprofit hospitals to additional scrutiny from a variety of critics who question their tax-exempt status. A small number of coherent initiatives with a clear theory of change and metrics. Best-in-class community grantmaking programs have…. Clear differentiation between event sponsorships and strategic grants.

Community 35

Community Grant Foundation Homeless 35