Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

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Digital Strategy Guide Create 298

Eric Jacobsen Blog

MARCH 1, 2021

The book is, The CEO Test , written by Adam Bryant and Kevin Sharer. You’ll learn what truly matters to be a successful leader and you’ll discover a clear roadmap for succeeding in these seven critical challenges – the CEO test : Can you develop a simple plan for your strategy? Top leadership jobs are endurance tests.

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Test Leadership Roles Game 52

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

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Action Practice Tips Seattle 267

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? Will you send them additional content resources?

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Create Strategy Associations Registration 169

Nonprofit Tech for Good

DECEMBER 9, 2023

1) Use a top-rated Content Management System (CMS) platform. However there are some basic checks that you can do on your own to increase your organization’s visibility. Is your content per page the right length and does it include relevant keywords? Publishing blogs and articles to your website helps increase SEO.

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Websites Tips Plugin WordPress 309

Saleforce Nonprofit

JULY 22, 2021

Nonprofit teams have a lot on their plates: not only do they have to run their programs as best they can to help their beneficiaries, but they have to run their internal organization also. You’ve heard of impact, and the many ways organizations try to capture what they’re doing. But first… What is impact management ?

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Association Analytics

MAY 4, 2023

The more data and analytics skills you have, the more valuable you are to any organization and the more successful you’ll be in advancing your career. With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more.

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Analytics Skills Knowledge Associations 321

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

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Guidelines Accessibility Design Content 52

Forum One

MAY 12, 2021

At Forum One, we strive to provide solutions and tools that allow mission-driven organizations to make an impact in the world. When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement. The content relevant to them is served to them directly.

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Whole Whale

FEBRUARY 9, 2024

Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference. More on content marketing here. Take the Course 5.

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Strategy Tips Google Search 98

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. 4) Think of each fundraiser as a test. As a fundraiser, you’re up against some tough odds.

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Forum One

MARCH 12, 2024

AI tools are already being used by many organizations to brainstorm ideas, find efficiencies, and explore new ways of working. Successful organizations are leveraging the power of AI and social media to create more meaningful connections and foster community engagement. Drafting and testing. Optimizing reach.

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Association Analytics

JUNE 17, 2021

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Breakdown attendees by job type, organization/company, age, location, tenure, behavior, repeat attendees and more. What factors influence first time attendees?

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Associations Data Registration Analytics 318

.orgSource

SEPTEMBER 19, 2023

It is a networking and development organization that connects executives with education, research, ideas, and people. We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. One of the biggest is whether AI-generated content is protected by copyright law. leadership. But Industry 4.0

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Sponsor Associations North America Law 221

Association Analytics

APRIL 4, 2022

Leveraging analytics will help you identify if there is value in continuing hybrid or online events for your organization. Before the pandemic, there were many challenges with setting up real-life experiences to test your hypotheses. The pandemic gave organizations an opportunity to execute these abnormal events.

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Hosting Virtual Associations Analytics 321

.orgSource

FEBRUARY 12, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. They are charged with posing and answering significant questions like these: Why was our organization founded?

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NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

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Rate Content Conversation Test 134

sgEngage

SEPTEMBER 6, 2023

To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline. Step 1: Improve Your Content Strategy Acquiring new donors online requires you to build a better content plan.

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Nonprofit Tech for Good

JUNE 18, 2012

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

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Association Analytics

OCTOBER 10, 2022

This is how you organize and describe your data. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data.

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Analytics Marketing Taxonomy Module 169

Candid

JUNE 7, 2023

For example, our preference for video content rings true. To answer these questions and put experts’ advice to the test, I decided to ask my peers. Has a shorter attention span, which requires content that is skimmable. Is more likely to support organizations that have strong brands and social media accounts.

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Nonprofit Tech for Good

MAY 13, 2022

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. But for my social posts, I might set the medium to “organic”. Content (utm_content). Test with a couple of links to see how it all works. Last but not least: test and learn from it.

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Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

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Personal Test Demographics Analytics 101

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

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Practice Fundraising Guide Channel 243

Bloomerang

OCTOBER 20, 2023

” Bloomerang responds : Our readers mean the world to us, thanks for letting us know your needs for content. Relevance : Ensure that the emoji you choose is relevant to the content of your email and the message you’re trying to convey. We aim to please! Here’s Laurence Pagnoni’s blog about emojis in reply.

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email Test Culture Audience 84

Connection Cafe

JANUARY 22, 2020

“Content is the gateway drug of small organizations.” – Gary Vaynerchuk. Your organization probably needs to create more content than it is right now. You need quality content for others to critique. Good content brings conversions. You have to consistently share valuable content.

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Content Captivate Design Audience 43

Candid

MAY 25, 2021

It would be essential content that balanced the news stories being shared on the page, adding complexity to the numbers in the funding summary and texture to the terrain that the organizations featured on the page were navigating. The emoticons flowed in, as did the content. So I asked for help. And wow—did I get it.

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Professional Personal Test Minneapolis 52

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. Like all social media today, organic reach is very low.

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Twitter Practice Social Media Nonprofit 355

Whole Whale

MAY 31, 2023

Are there any tools I can use to help my content be more accessible?” Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities. Avoid using such content in your emails.

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Accessibility email United Kingdom Test 52

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. This includes what themes to hit and what type of content you’ll share.

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Social Media Data Strategy Media 98

Amy Sample Ward

FEBRUARY 1, 2011

Another topic that is of interest and can serve as a valuable launch pad for conversations and information, both for Romanian NGOs and organizations around the world, is a blog. But blogs can help your organization in a few key ways: Central Communication Hub. Test Drive It. And here’s how to start! Think blogs are boring?

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John Kenyon

APRIL 11, 2024

For nonprofits and grantmaking organizations committed to racial equity, using artificial intelligence (AI) and large language models (LLMs) raises important concerns. In both cases, the racial biases of those technologies could lead to skewed, insensitive, or inadequate content. Not acceptable for equity-focused organizations!

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Greater Giving

SEPTEMBER 12, 2023

Be clear about your intentions to alleviate concerns and foster a better understanding of how you’ll use the technology at your organization. For instance, your marketing team may use AI to come up with new, creative ideas for blog content, but they should still be in charge of writing it themselves. Conduct staff training.

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Team Tips Fundraising Training 98

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. View your nonprofit’s website on a computer, tablet and phone and test these important actions: Complete an online form. 4) Key features and content aren’t accessible.

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Websites Nonprofit Guidelines Phone 253

Forum One

JANUARY 17, 2024

While experimentation is still a good way to learn, the potential and pitfalls of AI demand that every organization get serious about strategies, policies, and approaches that can steer them through decisions on AI. To be the best partner we can be, we’re doing our own work to learn, test, and iterate on all the approaches we recommend.

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Nonprofit Tech for Good

JANUARY 31, 2020

Built for publishers that produce a lot of content, Action Button is a widget that features “Donate” buttons (as well as Tweet, Call, Pledge buttons) directly inside trending articles published by their partners. Test the service by selecting the orange “Get My Bot” button. 1) Action Button :: actionbutton.org.

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Tools Online Fundraising United States 330

Nonprofit Tech for Good

MAY 8, 2019

Organizations are always changing. In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. Successful organizations carry out a periodic environmental scan as part of their strategic communications efforts.

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