sgEngage

MARCH 8, 2024

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics.

Benchmark 79

Benchmark Blackbaud Report Online 79

Saleforce Nonprofit

JULY 22, 2021

Nonprofit teams have a lot on their plates: not only do they have to run their programs as best they can to help their beneficiaries, but they have to run their internal organization also. You’ve heard of impact, and the many ways organizations try to capture what they’re doing. But first… What is impact management ?

Impact 120

Impact Management Organization Evaluation 120

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? Now you’re all set to go live.

Facebook 236

Facebook Fundraising ROI Virginia 236

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. This includes what themes to hit and what type of content you’ll share.

Social Media 98

Social Media Data Strategy Media 98

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 101

Personal Test Demographics Analytics 101

Whole Whale

MARCH 15, 2023

Email marketing can be used to promote an organization’s mission or services, or it can be used to build relationships with subscribers, donors, and prospects. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences.

email 75

email Difference Marketing Retention 75

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. Internalizing and externalizing an organization-wide culture of philanthropy. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. Like all social media today, organic reach is very low.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. His take: “It is a very shallow metric. And it does feel somewhat gratifying that I think we’ve been right all along. That’s been useful to at least test content and engagement formats.

Metrics 112

Metrics Facebook People Measure 112

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. From a steep learning curve to having to interpret new metrics, the frustration is real. Let’s address the key issues of concern and find that silver lining in order to move towards impact.

Analytics 75

Analytics Museum University Google 75

Saleforce Nonprofit

JULY 8, 2021

How are they affiliated with your organization? Keep in mind the importance of monitoring metrics related to engagement and spam complaints, as these directly correlate to the effectiveness of the sender name. Testing isn’t just about answering one-off questions or settling a disagreement. Understand Your Audience.

email 116

email Marketing Strategy Tips 116

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Media Cause

JULY 14, 2023

Consider expanding beyond those platforms to test and reach a wider audience. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Follow accessibility guidelines!

Project 52

Project Digital Marketing Impact 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Top Nonprofits

MARCH 16, 2022

It’s what you use to drive engagement, donations, and awareness of your organization. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date. Your content is out of date. They see the information about a gala event that your organization is hosting at the local aquarium.

Websites 115

Websites Nonprofit Audience Mobile 115

The Storytelling Non-profit

JANUARY 24, 2022

Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Now for the metrics beyond total engagement on the posts, this is where you’ll customize your measurements further. I say this because getting a pure A/B test can be a challenge. Sign Up.

ROI 67

ROI Storytelling Measure Story 67

sgEngage

JANUARY 30, 2024

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. You add the data to a machine-learning solution, which uses the information to learn about your donor base.

Tools 86

Tools Donor Fundraising Survey 86

Candid

MAY 10, 2023

The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Start by creating a statement that highlights the challenge your organization aims to solve (and why your audience should care). Define the problem. Outline the solution.

Communication 98

Communication Campaign Channel Measure 98

CauseVox

MAY 9, 2023

This model was developed by Open AI and is one of the few language models to pass the Turing Test. and learns not only about the content of that data but also how the words and phrases in it have been structured. Let’s take a look at how you can leverage this tool for your organization. Not all prompts are created equal though.

Examples 83

Examples email Communication Language 83

Kindful

MARCH 25, 2021

Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. This way, your communications tool can easily access data points and you can leverage them in marketing content. Your online donation forms don’t just enable organizations to collect gifts.

Communication 98

Communication Donor Data Guide 98

Candid

JANUARY 30, 2023

Effective branding also gives potential donors an accurate and compelling picture of your organization that encourages their vital support. Rebranding can be used to improve public perception of a nonprofit’s organization, but it’s a major decision and significant project to undertake. Library of existing content.

Nonprofit 119

Nonprofit Audience Library Research 119

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Use Multiple Views. Enable Site Search.

Analytics 100

Analytics Google Digital Marketing 100

Whole Whale

MAY 19, 2023

The issue with the amazing range of images that AI can create is that your content begins to lose the visual consistency of your brand. Objects and Content : Next, consider what specific objects, contents or subjects you want to include in the image. Test different prompts and variations to find the best results.

Images 52

Images Build Library Generation 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement.

Social Media 50

Social Media San Antonio Content Strategy 50

Amy Sample Ward

MAY 4, 2011

It was nearly their last class of the term, and we had some great conversations about process and implementation of content planning and community engagement. Community & Content. Content Mapping template! Metrics Tracking template! Analytics and Metrics. Here are some links to help you get started: [link].

Lecture 137

Lecture Storytelling Data Strategy 137

DNL OmniMedia

NOVEMBER 22, 2022

There are simple steps that organizations can take to obtain even better results. Google has a metric called Quality Score. This metric is used in conjunction with your bids to determine which ads to run and what each ad should cost. To test the speed of your current webpage, you can use Google’s Page Speed Insights tool.

Google 52

Google Results Websites Grant 52

sgEngage

SEPTEMBER 28, 2021

Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. Update your welcome series and existing emails to entice readers to click by linking to longer content, using video, quizzes, surveys, and pledges.

Online 94

Online Fundraising Benchmark Adwords 94

Nonprofits Source

OCTOBER 25, 2023

Technology is increasingly changing the future of nonprofit marketing , which is why your organization must leverage its software to keep up. In this guide, we’ll explore three ways your organization’s marketing efforts can be supported by its constituent relationship management (CRM) software. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Test different calls-to-action and reduce friction in online giving.

Lesson 59

Lesson Fundraising Digital Test 59

Forum One

NOVEMBER 3, 2021

How to format the results : Presenting data findings in a way that makes sense and allows stakeholders to take action is extremely difficult, especially when stakeholders differ in their focus and approach across an organization. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need.

Report 70

Report Data Metrics Analysis 70

Media Cause

APRIL 22, 2022

Whether you’re reaching out to build issue awareness, share important news, or raise money for your organization, incorporating these best practices into your email marketing campaigns can help your emails reach your target audiences and keep them engaged with your mission. . Be Authentic + Share Relevant Content. Popup Forms.

email 52

email Practice Marketing Test 52

Classy

JULY 14, 2021

As part of our debrief of the event, we wanted to share some insights from the Classy staff who organized it. The Classy team created engaging content that Collaborative participants could use in their professional lives. Make Your Content Accessible to Varying Audiences. Experience Our Nonprofit Event On-Demand.

Virtual 105

Virtual Professional Marketing Fundraising 105

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, if an organization realized that its budget for a previous campaign was too low, it can predict that the budget for the next campaign, if unchanged, will also be too low.

Analytics 52

Analytics Org Adwords Metrics 52

Allegiance Group

FEBRUARY 27, 2024

The previous version of Google Analytics (GA3 or Universal Analytics) was around for over a decade and helped organizations of all shapes and sizes track and analyze data around their website traffic. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period.

Analytics 52

Analytics Google Fundraising Track 52