NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. And while it does require a few extra steps, email testing doesn’t have to be time-consuming.

Test 177

Test email Mail Rate 177

sgEngage

AUGUST 10, 2021

Mostly, I open lots of messages with which I don’t truly engage. In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. Impact of iOS 15 Update On Open Tracking.

Metrics 111

Metrics Open Blackbaud gMail 111

Forum One

MAY 12, 2021

When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement. Forum One is currently developing such a tool to empower content administrators to better shape the content that their audiences need, and in turn, increase the value of their websites.

Open Source 73

Open Source Personal Websites Open 73

Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart!

Analytics 321

Analytics Skills Knowledge Associations 321

.orgSource

AUGUST 14, 2023

In case you’ve been living in a yurt in Mongolia, ChatGPT by Open AI launched in November 2022, is the Einstein of chatbots. In quick response to Open AI’s bid for the spotlight, Bard, Google’s competing product made its debut in March 2023. Initially Bard, the underdog who I was rooting for, failed this test miserably.

Language 221

Language Model Mongolia Training 221

NetWits

FEBRUARY 17, 2011

Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. This may sound like a really basic step, but it’s amazing how many testing and double checking procedures fly out the door in the midst of a last minute frenzy.

Test 125

Test email Websites Sound 125

Association Analytics

JUNE 17, 2021

Now, as the world is opening back up, your association may be planning to go back to in-person meetings or use a hybrid approach. If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. This is a valuable group.

Associations 318

Associations Data Registration Analytics 318

.orgSource

SEPTEMBER 19, 2023

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. This technology is being used to create new forms of content, automate tasks that were once done by humans, and make it easier for people to infringe on the intellectual property (IP) rights of others. But Industry 4.0

Sponsor 221

Sponsor Associations North America Law 221

Bloomerang

OCTOBER 13, 2023

To ensure that your GivingTuesday subject lines get your emails opened, these eight criteria will win the day. Here’s what one expert fundraiser declares: “ If your fundraising emails didn’t get opened there’s one big thing you can do to fix that: change your subject line. .” Follow them closely. How important?

Rate 98

Rate email Attention Open 98

.orgSource

FEBRUARY 12, 2024

Content is easier to produce and more effective when all communicators understand the desired outcomes.” Integrate Strategy Effective strategy begins with an integrated plan. Branding depends on creating multiple messages that speak with one powerful voice across the association. Be clear about accountability. Preparing for the unexpected.

Collaboration 221

Collaboration Marketing Integration Trend 221

Beneblog: Technology Meets Society

JUNE 11, 2015

“Your secure software is open source: doesn’t that make it less secure?” We strongly believe not only that open source is compatible with digital security, but that it’s also essential for it. The goal of a safe is to keep unauthorized people from gaining access to its content.

Open Source 100

Open Source Open Software License 100

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. This is really important for content-heavy sites if your success metric is time spent on your websites. Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Module 169

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Email Opens + User IPs. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. 4) Think of each fundraiser as a test. As a fundraiser, you’re up against some tough odds. Franklin D.

Fundraising 352

Fundraising Nonprofit Ideas Virtual 352

sgEngage

MARCH 8, 2024

Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult.

Benchmark 77

Benchmark Blackbaud Report Online 77

3rd Sector Labs

DECEMBER 1, 2013

We talk a lot about Open Source technology (and we use it quite extensively too) so it might make sense for us to take a moment and explain why we are such advocates. Affordability – Open Source is free of licensing fees. Proven – Open Source platforms like Drupal, WordPress, CiviCRM, etc., Yes, millions.

Open Source 100

Open Source Open Drupal WordPress 100

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 101

Personal Test Demographics Analytics 101

Greater Giving

SEPTEMBER 12, 2023

Automated marketing: With AI-powered marketing automation tools, you can automate routine activities, such as email campaigns, social media scheduling, and content creation, to save your team time during the busy fundraising season. Define what exactly AI will and will not be used for. Conduct staff training.

Team 98

Team Tips Fundraising Training 98

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your real test lies in converting these opens into donations. Your Welcome Email According to Campaign Monitor, Welcome emails have a whopping 91.43% open rate. Looking for inspiration?

email 69

email Storytelling Newsletter Nonprofit 69

Nonprofit Tech for Good

AUGUST 6, 2023

Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. However, this is not a universal rule.

Practice 243

Practice Fundraising Guide Channel 243

Whole Whale

MAY 31, 2023

Are there any tools I can use to help my content be more accessible?” Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities. Avoid using such content in your emails.

Accessibility 52

Accessibility email United Kingdom Test 52

Amy Sample Ward

OCTOBER 4, 2010

These three columns let visitors dive straight into content they are most interested in, like presentations (notes, information, links and slides), roundups (compilations of interesting content and conversations), and event popular blog posts (this is decided based on blog posts with the most clicks and visits). About the Redesign.

Conversation 154

Conversation Place Content Phase 154

.orgSource

MAY 15, 2023

Content is easier to produce and more effective when all communicators understand the desired outcomes.” Integrate Strategy There are plenty of incentives for collaboration. Branding depends on creating multiple messages that speak with one powerful voice across the association. Be clear about accountability. Fostering trust and transparency.

Collaboration 221

Collaboration Marketing Team Integration 221

sgEngage

JULY 13, 2021

I have a two-part answer: For your constituents, it’s findability – being able to quickly and easily find the content they seek. For your administrators/content creators, it’s scalability – when you have new content to share, being able to quickly and easily know where it belongs. Findability. Scalability.

Websites 101

Websites Structure Template Design 101

sgEngage

JUNE 22, 2021

Data obtained from user interviews can be used to develop Audience Personas , to help guide design and content creation for your website/emails and to get ideas for improving events. To keep it bite-sized, start by looking at: Behavior > Site content > Landing pages. Behavior > Site content > Exit pages.

Method 75

Method Research Test Analytics 75

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Gathering your content. Generally speaking, the way you gather your content will vary depending on what your goals are for the newsletter.

Newsletter 247

Newsletter Spam Template Nonprofit 247

Whole Whale

JUNE 2, 2022

To make sure your newsletter gets opened, you need to write clever (not the knife) headlines that cut to the point and entice people to click. . If people don’t open your newsletter there is no point in hitting send, this is why the subject line can mean everything. What about your content could be framed in a mysterious way? “A

Headline 52

Headline Newsletter Examples Tips 52

Care2

SEPTEMBER 20, 2012

How exactly do you get creative with writing content; whether it's in your emails, your subject lines, or your blog posts? We talked about this today at the Salsa Community Conference in the session: Getting Creative With Your Content. And then we got into the nitty gritty of content with Roz Lemieux, Michelle Frey, and John Hlinko.

Content 59

Content Test Audience Green 59

CauseVox

MAY 9, 2023

With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. This model was developed by Open AI and is one of the few language models to pass the Turing Test. If this sounds familiar, then we’ve got some good news. Not all prompts are created equal though.

Examples 83

Examples email Communication Language 83

Saleforce Nonprofit

JULY 8, 2021

Try using less than 50 characters, and starting with the most impactful words at the beginning of your subject line to increase the chances of an email open. Testing isn’t just about answering one-off questions or settling a disagreement. What questions does your team have about donor behavior and your content?

email 116

email Marketing Strategy Tips 116

Cloud 4 Good

AUGUST 4, 2022

“MobileConnect became a reality through COVID as a way to send reminders for students to get tested and help support our safety efforts,” said Mead. . This is made possible by a custom content block developed by Marketing Cloud to help guide email builders in associating the proper subscription channel with each email being sent.

Massachusetts 90

Massachusetts University Communication Marketing 90

M+R

JULY 6, 2023

But we do need a place where we can reach supporters, share content, and look at pictures of other people’s dogs — preferably without being subjected to harassment, trolling, misinformation, and attacks on our democracy. Take it for a test drive. Reading time: 4 minutes Look, nobody really wants to join a new social media platform.

Twitter 103

Twitter Org Meme Alternative 103

Network for Good

MAY 7, 2021

When we think about experimentation, consider something like what in marketing is known as ‘A/B testing’: Let’s say you’re sending out our newsletter and you split your group of 1,000 people in half; 500 get one version of the newsletter and 500 get another. How many people open each email? Tip #3: Content First.

Activities 105

Activities Active Activism email 105

Nonprofit Tech for Good

FEBRUARY 14, 2019

The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. The very first step before you even open Ads Manager is to have your web developer set up a conversion event that’s triggered when someone makes a donation on your website.

Facebook 242

Facebook Fundraising ROI Virginia 242

sgEngage

JANUARY 30, 2024

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. You might send a feedback survey to donors at all levels and track email open rates for messages related to this campaign.

Tools 84

Tools Donor Fundraising Survey 84

M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!

Social Media 128

Social Media Accessibility Media Social 128