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Four Bite-Sized Methods of User Research

sgEngage

With a qualitative research method like this one, you really don’t need a large sample size to get good data. This method is ideal for understanding motivations. This is a unique research method in that it provides quantitative data and doesn’t require any participant recruitment. Behavior > Site content > Exit pages.

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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. Even experienced fundraisers sometimes use fundraising methods that just don’t work for a particular organization or audience. Let’s back up and look at your methods of fundraising through the eyes of your donor.

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Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

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Solutions Day 2023—Beyond Answers to Insight

.orgSource

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. This technology is being used to create new forms of content, automate tasks that were once done by humans, and make it easier for people to infringe on the intellectual property (IP) rights of others. But Industry 4.0

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. However, this is not a universal rule.

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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Email Opens + User IPs. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

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