Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your real test lies in converting these opens into donations. Your Welcome Email According to Campaign Monitor, Welcome emails have a whopping 91.43% open rate. Looking for inspiration?

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email Storytelling Newsletter Nonprofit 69

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Email Opens + User IPs. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

AUGUST 6, 2023

Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. However, this is not a universal rule.

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Practice Fundraising Guide Channel 240

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. This is really important for content-heavy sites if your success metric is time spent on your websites. Attribution.

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Analytics Marketing Taxonomy Module 169

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Test your subject lines.

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email Rate ROI Social Media 52

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Gathering your content. Generally speaking, the way you gather your content will vary depending on what your goals are for the newsletter.

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Newsletter Spam Template Nonprofit 247

Care2

JULY 25, 2011

Getting even your most devoted supporters to open your carefully-crafted appeal can be quite a challenge, and you need to keep these seven factors in mind. Make sure your subject line accurately reflects the content of the message. What’s the message about? Keep it short! Think micro-Tweet! Where’s it coming from?

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Rate email Open Tips 71

Cloud 4 Good

AUGUST 4, 2022

“MobileConnect became a reality through COVID as a way to send reminders for students to get tested and help support our safety efforts,” said Mead. . This is made possible by a custom content block developed by Marketing Cloud to help guide email builders in associating the proper subscription channel with each email being sent.

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Massachusetts University Communication Marketing 90

Whole Whale

JUNE 2, 2022

To make sure your newsletter gets opened, you need to write clever (not the knife) headlines that cut to the point and entice people to click. . If people don’t open your newsletter there is no point in hitting send, this is why the subject line can mean everything. What about your content could be framed in a mysterious way? “A

Headline 52

Headline Newsletter Examples Tips 52

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 101

Personal Test Demographics Analytics 101

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

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Twitter Practice Social Media Nonprofit 350

CauseVox

MAY 9, 2023

With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. This model was developed by Open AI and is one of the few language models to pass the Turing Test. If this sounds familiar, then we’ve got some good news. Not all prompts are created equal though.

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Examples email Communication Language 83

Classy

JULY 30, 2021

But nothing is as important as getting the email subject line right; it’s what gets people to open your email in the first place. Use the following sample email subject lines and tips to optimize your email opens. Invoke curiosity to get them to open your email to keep reading. . Intrigue the Reader. Be Personal. Make It Short.

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Sample email Campaign Fundraising 121

Media Cause

APRIL 22, 2022

When writing email content, it’s important to make sure that each email is written for the specific segment to which it will be sent. . Be Authentic + Share Relevant Content. Content needs to be easily digestible and should be written in a way that reflects your brand’s unique tone of voice. . Test, and Test Again.

email 52

email Practice Marketing Test 52

Bloomerang

NOVEMBER 8, 2023

” If you want to test your message on me, email me your draft and I’ll give you feedback. Post engaging content, share success stories, and ask for support. If your organization’s social media engagement is lacking, why not ask your board members and volunteers to post your content on their social media channels?

Strategy 56

Strategy Social Media Rate Gift 56

sgEngage

JANUARY 30, 2024

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. You might send a feedback survey to donors at all levels and track email open rates for messages related to this campaign.

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Tools Donor Fundraising Survey 84

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology.

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Donor Social Media Websites Content 82

Care2

SEPTEMBER 20, 2012

How exactly do you get creative with writing content; whether it's in your emails, your subject lines, or your blog posts? We talked about this today at the Salsa Community Conference in the session: Getting Creative With Your Content. And then we got into the nitty gritty of content with Roz Lemieux, Michelle Frey, and John Hlinko.

Content 59

Content Test Audience Green 59

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. What We Learned.

Rate 52

Rate Newsletter Adobe Headline 52

Kindful

MARCH 25, 2021

Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. This way, your communications tool can easily access data points and you can leverage them in marketing content. How does donor data help with retention rates and relationship building?

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Communication Donor Data Guide 98

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. 1 in 40 online donors is a recurring monthly donor.

Online 92

Online Fundraising Benchmark Adwords 92

Amy Sample Ward

MAY 17, 2011

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Highlights. Get Started Increasing Your Engagement.

email 169

email Marketing Nebraska Omaha 169

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

MAY 19, 2014

Let’s face it – it takes you less than a second to decide whether or not to open an email. Every day, I wake up, scroll my email inbox – SCAN the subject line for something relevant – then open or delete according to my 3 Bucket Principle. Is there something in this email or subject line that is SO enticing that I have to open?

Rate 40

Rate Open Tips email 40

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Does an open-ended ask string mean more revenue? Will a video boost the response rate?

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Case Study Test America Studies 75

Forum One

JULY 8, 2021

To ensure you are sending the right content at the right time to your target audiences, check out the following 5 tips for better email personalization to incorporate in your email marketing strategy. Audience personas help you to identify the individual journeys that specific people may take to find the content they need.

Personal 53

Personal email Tips Audience 53

NetWits

MAY 26, 2011

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. A new version of Google Analytics is currently in Beta testing and a future web post will address what you should know before using. Top Content. Google Analytics Dashboard.

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Report Web Analytics Comparison 251

Nonprofit Tech for Good

MAY 22, 2022

You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. Stylistic decisions could include finding more journalistic photos or perhaps looking for images that project a calmness with a lot of open space. Formatting Your Brand Guidelines.

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Guidelines Photography Library Headline 323

sgEngage

OCTOBER 14, 2022

Why does your museum open its doors each day? open rate, CTR. What type of content do they respond to best? Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy.

Communication 73

Communication email Marketing Museum 73

NetWits

MARCH 27, 2013

That term found its way to the web with the thought that the most prominent content of your website should be immediately available when the page loads, lest the audience navigate somewhere else. Is “above the fold” still critical to your online marketing and conversation rates? the moment the page opens. Why did they do this?

Life 141

Life Interaction Content Design 141

Qgiv

JULY 28, 2021

His role involves producing and distributing educational content that helps nonprofits rise above the noise by thinking differently about their fundraising approach. Remember, 90 percent of text messages are opened within three minutes and 98% are opened overall. Has your nonprofit reached out to donors by text before?

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Mobile Question Data Help 52

Connection Cafe

NOVEMBER 17, 2017

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. It measures the number of people who opened your email relative to the number of people who received it. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%.

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email Rate Test Spam 32

NetWits

FEBRUARY 7, 2012

Over the past two weeks, we’ve been running A/B tests on our new mobile template. The messages went out at the same time, with the same subject line and the same content; the only difference was the template – our new mobile-enhanced code against our old version. The Content. The results couldn’t be more clear.

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Template Mobile email San Francisco 167

NonProfit Hub

OCTOBER 12, 2015

Sending out emails can be frustrating, especially when you look at open rates. And some people have THE NERVE to not even open it?? You can’t force your audience to open your emails, but you can increase the likelihood that they’ll click your perfectly-crafted subject line and stay engaged in your killer copy.

email 28

email Open Marketing Spam 28

Kindful

MARCH 22, 2021

Have you tested those forms to make sure they work? With these kinds of things, it’s better to test than to assume that everything is working correctly. According to Mailchimp, their users saw their list growth rate increase by an average of 50.8% Create compelling content for your emails.

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email Evaluation Social Media Marketing 98

Get Fully Funded

JANUARY 27, 2022

Use A/B testing to assess the effectiveness of your CTAs. In this case, you’re using the subject line to encourage recipients to open your email. It’s important to keep your subject lines brief and use urgent language to encourage recipients to open the email immediately. . Use urgent, actionable language.

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Action Guide Language Test 64

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49