Bloomerang

OCTOBER 13, 2023

To ensure that your GivingTuesday subject lines get your emails opened, these eight criteria will win the day. Here’s what one expert fundraiser declares: “ If your fundraising emails didn’t get opened there’s one big thing you can do to fix that: change your subject line. .” Follow them closely. How important?

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Rate email Attention Open 100

Association Analytics

JUNE 17, 2021

Now, as the world is opening back up, your association may be planning to go back to in-person meetings or use a hybrid approach. If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. This is a valuable group.

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Associations Data Registration Analytics 318

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Email Opens + User IPs. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

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email Marketing Test Mail 104

.orgSource

SEPTEMBER 19, 2023

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. One of the biggest is whether AI-generated content is protected by copyright law.

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Sponsor Associations North America Law 221

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. However, this is not a universal rule.

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Practice Fundraising Guide Channel 240

.orgSource

FEBRUARY 12, 2024

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Content is easier to produce and more effective when all communicators understand the desired outcomes.” Integrate Strategy Effective strategy begins with an integrated plan.

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Collaboration Marketing Integration Trend 221

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

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Personal Test Demographics Analytics 101

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience.

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Audience Design Help Structure 46

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Virginia 236

M+R

JULY 6, 2023

But we do need a place where we can reach supporters, share content, and look at pictures of other people’s dogs — preferably without being subjected to harassment, trolling, misinformation, and attacks on our democracy. Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Take it for a test drive.

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Twitter Org Meme Alternative 102

Saleforce Nonprofit

JULY 8, 2021

Understand Your Audience. Take a look at those in your target audience. From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. Testing isn’t just about answering one-off questions or settling a disagreement.

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email Marketing Strategy Tips 116

.orgSource

MAY 15, 2023

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Content is easier to produce and more effective when all communicators understand the desired outcomes.” Integrate Strategy There are plenty of incentives for collaboration.

Collaboration 221

Collaboration Marketing Team Integration 221

Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. How many people open each email? The majority of email is read on mobile phones — if we think about the fact that you’re opening this email on your iPhone, can you actually see what the subject is? Tip #3: Content First.

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Activities Active Activism email 105

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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Search Alternative Social Social Media 59

Whole Whale

MAY 31, 2023

Are there any tools I can use to help my content be more accessible?” Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities. Avoid using such content in your emails.

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Accessibility email United Kingdom Test 52

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

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Twitter Practice Social Media Nonprofit 350

Volunteer Hub

JANUARY 3, 2022

Facebook live lets you stream video content directly to an audience in real time. Facebook has also introduced a button feature that fundraisers can use to collect donations while streaming their live content. Nonprofits can create content and see who is viewing their broadcast at the same time.

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Facebook Tools Fundraising Stream 95

sgEngage

OCTOBER 14, 2022

Why does your museum open its doors each day? By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. To put it simply, it means communicating with your audiences in a curated and meaningful way. open rate, CTR. Let’s dive in.

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Communication email Marketing Museum 73

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

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Project Digital Marketing Impact 52

sgEngage

JUNE 22, 2021

Data obtained from user interviews can be used to develop Audience Personas , to help guide design and content creation for your website/emails and to get ideas for improving events. To keep it bite-sized, start by looking at: Behavior > Site content > Landing pages. Behavior > Site content > Exit pages.

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Method Research Test Analytics 75

Care2

SEPTEMBER 20, 2012

How exactly do you get creative with writing content; whether it's in your emails, your subject lines, or your blog posts? We talked about this today at the Salsa Community Conference in the session: Getting Creative With Your Content. And then we got into the nitty gritty of content with Roz Lemieux, Michelle Frey, and John Hlinko.

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Content Test Audience Green 59

CauseVox

MAY 9, 2023

With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. This model was developed by Open AI and is one of the few language models to pass the Turing Test. If this sounds familiar, then we’ve got some good news. Not all prompts are created equal though.

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Examples email Communication Language 83

M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!

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Social Media Accessibility Media Social 127

Media Cause

APRIL 22, 2022

Whether you’re reaching out to build issue awareness, share important news, or raise money for your organization, incorporating these best practices into your email marketing campaigns can help your emails reach your target audiences and keep them engaged with your mission. . Be Authentic + Share Relevant Content. Show + Tell.

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email Practice Marketing Test 52

Whole Whale

JUNE 2, 2022

To make sure your newsletter gets opened, you need to write clever (not the knife) headlines that cut to the point and entice people to click. . If people don’t open your newsletter there is no point in hitting send, this is why the subject line can mean everything. What about your content could be framed in a mysterious way? “A

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Headline Newsletter Examples Tips 52

Forum One

JULY 8, 2021

To ensure you are sending the right content at the right time to your target audiences, check out the following 5 tips for better email personalization to incorporate in your email marketing strategy. Develop audience personas and segmentation. A/B test different parts of your emails. According to Oberlo , 293.6

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Personal email Tips Audience 53

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

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Donor Social Media Websites Content 82

Cloud 4 Good

AUGUST 4, 2022

“MobileConnect became a reality through COVID as a way to send reminders for students to get tested and help support our safety efforts,” said Mead. . This is made possible by a custom content block developed by Marketing Cloud to help guide email builders in associating the proper subscription channel with each email being sent.

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Massachusetts University Communication Marketing 90

Classy

JULY 30, 2021

But nothing is as important as getting the email subject line right; it’s what gets people to open your email in the first place. Use the following sample email subject lines and tips to optimize your email opens. Invoke curiosity to get them to open your email to keep reading. . Intrigue the Reader. Be Personal. Make It Short.

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Sample email Campaign Fundraising 121

Forum One

OCTOBER 27, 2021

As in-person events have had to shift to virtual events this year, the silver lining has been that they’ve opened up the opportunity for events to be more accessible to more people, where travel, time, and related expenses aren’t a barrier to participation. Test your text with the Hemingway Editor. Use plain language. Ask for feedback.

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Accessibility Virtual Slides Registration 82

sgEngage

AUGUST 22, 2023

So, it begins… your year-end-campaign message writing session: You stare at the blank page, open last year’s materials for inspiration, type a few sentences… delete them. You open LinkedIn to see if any other organizations you respect have shared new messages (“Am I already late to the game?”)

Fundraising 68

Fundraising Generation Education Feeds 68

Bloomerang

MAY 19, 2021

How easy is it to do split A/B testing on your subject lines and content? Using segments helps you hyper-personalize your communications to your audience. . Are there easy-to-use customizable templates for sending newsletters and appeals? . How easy is it to see and run reports? . Segmentation.

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email Business Guide Fundraising 126

Media Cause

SEPTEMBER 1, 2022

During the conference, there were many presentations on video content. An influencer brings a human face to your brand and can be used to leverage their existing relationships and loyal audience base. Content creators provide a way to generate more high-quality content efficiently. . Content matters.

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Social Media Trend Media Social 52

Greater Giving

DECEMBER 14, 2021

This opened a whole new world of opportunities for the non-profit – What if they could have the best of both worlds? A “Hybrid” Event opens participation to everyone. Despite the two separate audiences and separate programs, both groups could participate in the very same silent auction using Greater Giving’s Online Bidding.

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Celebrate Stream Virtual Fundraising 97

Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. How many people open each email? The majority of email is read on mobile phones — if we think about the fact that you’re opening this email on your iPhone, can you actually see what the subject is? Tip #3: Content First.

Activities 52

Activities Active Activism email 52

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. of their total audience. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%.

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email Rate ROI Social Media 52

Media Cause

JUNE 22, 2021

We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Just consider a recent Pathfinder campaign in which we asked their audience to take an advocacy action for International Women’s Day. Action Center.

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Advocacy Digital Fundraising Global 101