Whole Whale

MAY 2, 2024

Meta descriptions and tagging Interns can be given assignments to clean up tagging and past content on platforms like YouTube or Pinterest which will help discoverability. Website content SEO clean-up Have interns use Google Analytics to identify frequently visited pages that have been ignored. Many eyes make for light work.

International 98

International Program Ideas Data 98

Nonprofit Tech for Good

MAY 22, 2022

Strategic branding is critical for your nonprofit to build trust among your supporters and get the word out about your services. You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. What Are Brand Guidelines? Formatting Your Brand Guidelines.

Guidelines 313

Guidelines Photography Library Headline 313

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. If you’re testing important calls to action like Donate, Register and Subscribe, then you are sure.

Rate 134

Rate Content Conversation Test 134

Nonprofit Tech for Good

DECEMBER 20, 2018

From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands. Consumers expect brands of all kinds to create video content on social.

Social Media 261

Social Media Video Marketing Practice 261

John Kenyon

APRIL 11, 2024

For nonprofits and grantmaking organizations committed to racial equity, using artificial intelligence (AI) and large language models (LLMs) raises important concerns. Examples in Practice Let’s say your nonprofit wants to use an LLM to help field questions on your website’s chatbot. Monitor and update.

Language 59

Language Model Sound Voice 59

Get Fully Funded

OCTOBER 31, 2022

The holidays are coming soon and that means you need to be ready to make the most of it, starting with getting your nonprofit website spiffed up, donor friendly, and ready to receive donations. Here’s a list of 6 things you can do to get your nonprofit website ready for the holidays. All content should be in small bite-sized chunks.

Websites 89

Websites Giving Donation Nonprofit 89

Nonprofit Tech for Good

FEBRUARY 20, 2012

If your nonprofit has yet to start using Pinterest , then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

Practice 232

Practice Avatar Hints Tutorial 232

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. How do nonprofits use Facebook Ads?

Facebook 86

Facebook Guide Demographics Nonprofit 86

Candid

MAY 1, 2024

With the combined resources of Foundation Center and GuideStar, we at Candid have a unique opportunity to build the most effective solution for providing information for and about nonprofits and funders. As Candid product managers imagine possible solutions, they meet one-on-one with nonprofit professionals.

Tools 64

Tools Build Problem Test 64

Nonprofit Tech for Good

APRIL 2, 2012

UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!). e-Newsletter.

Practice 251

Practice Avatar Hints Nonprofit 251

The Modern Nonprofit

OCTOBER 17, 2023

Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Ideally, your page should, in 30 seconds, make clear to donors the ins-and-outs of your cause through engaging text, enthralling photos, videos, and graphics. Sounds pretty smooth, right?

Donation 105

Donation Giving Badge Headline 105

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? This is done through “boosting” organic content or creating individual ads themselves.

Search 59

Search Alternative Social Social Media 59

Saleforce Nonprofit

NOVEMBER 17, 2022

And while some cannot wait to catch the best deals at the end of the month, many nonprofit organizations are getting ready for the counter-movement of heavy consumerism: Giving Tuesday, the Day of Giving. Is Giving Tuesday an Opportunity for Creativity and Testing? Most definitely.

Giving 59

Giving Tips Press Netherlands 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I was in San Antonio this week to facilitate an interactive master class for 300 nonprofits that was hosted by the San Antonio Nonprofit Council that hosts The Big Give, a very successful local giving day. Format Templates , Content Asset Organizing Tools, and scheduling software that covers this whole process.

Social Media 50

Social Media San Antonio Content Strategy 50

Amy Sample Ward

AUGUST 28, 2011

—– Whether you are part of a nonprofit organization, an action campaign, a local community, or a school, you know that it is through stories you can showcase your work, change people’s minds, inspire them to make change, or join you to make a difference. Bonus: nonprofits can apply to get Animoto Pro for free !

Story 222

Story Tools Help Online 222

M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . A quick reminder: email opens are tracked by tiny image pixels embedded in the content. Email marketers in the nonprofit and for-profit sectors will continue to experiment and innovate.

Rate 122

Rate email Open Change 122

Qgiv

JANUARY 12, 2023

Chances are, your donor base is included in that number, making your nonprofit’s presence on social media and developing your nonprofit social media strategy just that much more important for attracting potential new donors and engaging with your loyal supporters. How to Create a Nonprofit Social Media Strategy. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

sgEngage

JUNE 22, 2021

Data obtained from user interviews can be used to develop Audience Personas , to help guide design and content creation for your website/emails and to get ideas for improving events. To keep it bite-sized, start by looking at: Behavior > Site content > Landing pages. Behavior > Site content > Exit pages.

Method 79

Method Research Test Analytics 79

Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Nonprofit fundraising videos help you raise more money. Yet many nonprofit leaders are intimidated by videos and more comfortable with traditional stories and photos to tell your organization’s stories.

Video 98

Video Giving Fundraising Script 98

Get Fully Funded

MARCH 14, 2022

If you want to go with WordPress, hire someone who understands your vision and has experience with websites for small nonprofits. For example, if your nonprofit is the Equine Rescue and Rehab Farm of South East Tennessee, don’t get errfset.org. Nonprofit websites typically have a welcoming feel. Any of these platforms will do.

Profit 124

Profit Websites Build Work 124

NonProfit Hub

NOVEMBER 12, 2018

Plug your URL into Google’s Mobile-Friendly Test to see how compatible your website is and adjust it based on the feedback you get. Whenever you update, revise or post on your site, keep in mind how the content will look on a cell phone or tablet, too. High-resolution photos. Last year, 63 percent of all web traffic was mobile.

Websites 58

Websites Nonprofit Photo Picture 58

Bloomerang

NOVEMBER 3, 2021

With many nonprofits raising as much as half of their annual budget in December alone, there’s a lot riding on your success. . Hours of writing, editing, rewriting, and testing go into crafting something that inspires donors to give. One way to save time is to write all of your content at the same time. Think about it.

Time 128

Time Tips Fundraising Retention 128

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2018

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits with an eye towards our next book. We are tracking the conversation and resources about AI and Nonprofits and social good. How AI Is Transforming Content Creation reviews the impact that AI tools are having in writing content.

Cancer 93

Cancer San Diego Social Calendar 93

Nonprofit Tech for Good

APRIL 2, 2012

UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!). e-Newsletter.

Practice 100

Practice Avatar Hints Nonprofit 100

Qgiv

JANUARY 16, 2024

With the right event management software for nonprofits, you can run your fundraising events more efficiently, helping you raise more money for your cause. There are quite a few different nonprofit event management software options your organization can use to make your event as seamless as possible.

Software 52

Software Tools Management Registration 52

Get Fully Funded

JANUARY 27, 2022

This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or take any other action that supports your nonprofit’s mission. . As a fundraising or marketing professional at a small nonprofit, you may not have the resources to reach out to all supporters on a personal level.

Action 64

Action Guide Language Test 64

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser. And now, mobile.

Turkey 101

Turkey Social Media Mobile Oracle 101

Connection Cafe

DECEMBER 27, 2013

Note: This is the seventh in a series of posts about the Nonprofit Web Design Process. Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Content Strategy is “planning for the creation, delivery, and governance of useful, usable content”. Methodology.

Design 36

Design Process Content Web 36

sgEngage

MAY 31, 2023

If your nonprofit organization hosts a peer-to-peer event with thousands of happy participants and supporters, but you don’t have a plan to convert those bikers, gamers, walkers, golfers, dancers, scavenger hunters, or pub crawlers into monthly donors, you’re missing out on the point of putting on an awesome P2P event.

Donor 77

Donor Registration Map United Kingdom 77

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2014

I’m co-facilitating a session on Nonprofit Training Design and Delivery with colleagues John Kenyon, Andrea Berry, and Cindy Leonard at the NTEN Nonprofit Technology Conference on Friday March 14th at 10:30 am! I also ask for feedback on what exercises or content in the workshop helped learning and what should be changed.

Evaluation 128

Evaluation Training Train Tips 128

M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!

Social Media 127

Social Media Accessibility Media Social 127

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

I queried nonprofit colleagues, asking for their best advice. Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). Many nonprofits use EventBrite for this purpose.

Social Media 126

Social Media Integration Tools Tips 126

Pamela Grow

SEPTEMBER 20, 2023

Since its inception in 2014, Murad has acted as Creative Director and Chief Technologist to help nonprofits spread their vision online through engaging design, intuitive software, and strategic communication. This guest post is brought to you by Murad Bushnaq Murad Bushnaq is the Founder and CEO of Morweb.

Websites 52

Websites Donor Strategy Demonstration 52

Amy Sample Ward

AUGUST 11, 2011

I think there’s huge potential for organizations to use multiple mediums, content, and locations to help document and advocate for the change they want in their communities and around the world. It’s been a few weeks now; I’ve used it to share photos from a work trip to Portland, Maine, and to explore my neighborhood in New York.

Storytelling 201

Storytelling Digital Tools Classroom 201

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There absolutely is a math to social and mobile media. There is also a science to social and mobile media. Blog Unique Visitors.

Track 222

Track Mobile Media Fundraising 222

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

If after reading these tips, you want to want some more case studies and indepth resources, please see this post: ” How A Small Nonprofit Used Facebook Ads Effectively “ Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan. 4. Test, track, modify.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Connection Cafe

NOVEMBER 16, 2011

Here's 50 ideas that will keep your nonprofit social media presence alive and healthy all year long. Mission Moments Photo of your mission in action Quote from service recipient At-home activities (ex. Tim made an A on his math test!) Any other ideas to fill the social media content queue with? Success story (ex.

Social Media 51

Social Media Ideas Content Media 51