Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

Metrics 319

Metrics Digital Marketing Retention 319

TechImpact

MARCH 3, 2014

The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. It all comes down to what content you make public, and what your goals are. 92% of nonprofits use content marketing. 25% of nonprofit professionals have a documented content strategy.

Stats 128

Stats Content Marketing Nonprofit 128

Nonprofit Tech for Good

AUGUST 9, 2021

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. Curated content relevant to your mission. LinkedIn Pages. For example: 1.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Association Analytics

MAY 17, 2021

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 192

Retention Data Associations Rate 192

Bloomerang

APRIL 17, 2024

Will you bring in enough money to survive during these uncertain times? Sometimes, less is more, especially when your organization needs to streamline its processes to save time, money, and resources. It can help train your leaders and staff to collect quality data and keep sensitive content confidential.

Data 98

Data Metrics Measure Goal 98

Byte Technology

DECEMBER 15, 2021

To Know Where Your Money is Going. In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. As Dave Ramsey often states, “You need to tell your money where to go instead of wondering where it went.” Step 1: Conduct a marketing analysis.

Marketing 246

Marketing Analysis ROI Picture 246

Qgiv

DECEMBER 15, 2021

We put together some charity donation form best practices to help you raise more money for animals! Here are some key things you’ll want to include when trying to raise money for animals. That’s almost double the average donor retention rate of 46%! . Final Thoughts to Help You Raise Money for Animals. Text campaigns.

Raise 52

Raise Donation Money Practice 52

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Keeping donors connected with the mission ensures the best possible donor retention rate for an organization.

Trend 312

Trend Fundraising Digital Celebrate 312

Nonprofit Tech for Good

FEBRUARY 12, 2021

The idea behind RoundUp App is to give the average person an approachable way to donate money, thereby helping nonprofits across the country spend more time achieving their missions instead of fundraising. For most people, it’s much easier to say “yes” to parting with nickels and dimes, than to a set amount of money.

Effective 278

Effective Fundraising Nonprofit Channel 278

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Qgiv

MARCH 14, 2023

While many have embraced the “new normal” as we move past the pandemic, there continue to be underlying challenges for nonprofits trying to raise money in 2023. One final suggestion for leveraging technology, if you can’t accept gifts via Venmo or other money-sharing apps, it’s time to change that.

Challenge 98

Challenge Retention Nonprofit Tennessee 98

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. One of the biggest problems nonprofits face is improving their low donor retention rate. Unless you understand the concept of lifetime donor value and put in place strategies to maximize that, you’ll spin your wheels and potentially leave a lot of money on the table. What will that cost? .

Analytics 122

Analytics Strategy Fundraising Benchmark 122

CauseVox

MARCH 1, 2024

Email marketing analytics: help us track open rate, click-through, and donation conversions. This will allow you to make sure you are creating content that speaks to those donors, as well as providing easy ways for them to give. Consider offering exclusive content, a VIP ticket to your next fundraising event, or an entry into a raffle.

Audience 82

Audience Donor Survey Demographics 82

Bloomerang

JUNE 3, 2021

The problem is that they’re dead wrong, and the sooner you know the truth, the sooner you can start delighting donors, getting more opens, and raising more money! . Truth: You can prove this point to yourself in about 3 seconds by checking your open rate. Providers penalize senders who send emails that are opened at a low rate.

email 91

email Marketing Spam Fundraising 91

Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors.

Communication 300

Communication Donation Tech Tools 300

.orgSource

MARCH 18, 2024

We make content to support people in that journey. The money comes after that. Maybe your retention rate isn’t as high as you’d like, or your topline revenue isn’t where you want it to be. “Members are part of AAHA because they want to begin a journey of continuous improvement. It’s a harder balance.

Associations 221

Associations Jordan Industry Podcast 221

Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Prioritize your most important emails on these days and times to get higher open rates and better click-throughs. Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ?

Donor 328

Donor Giving Template email 328

Association Analytics

AUGUST 15, 2022

Using platforms that are already being used successfully by other organizations will save you time and money on building them yourself. Look at retention rates by member type and correlated behavior to identify what members are more likely to renew. Create You can recommend specific content to target audiences.

Analytics 169

Analytics Associations Demographics Picture 169

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit.

Tools 361

Tools Fundraising Analytics Analysis 361

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. Are you tagging your content, products and events? How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Neon CRM

JUNE 8, 2023

and a high unsubscribe rate can be a red flag to your email service provider and ultimately impact your ability to send emails at all. This results in better email open rates , email deliverability, and clickthrough rates, and lower spam complaint and unsubscribe rates. Small lists raised more money per contact, too.

email 59

email Newsletter Contact Nonprofit 59

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? 4) Key features and content aren’t accessible. healthsolutions.org/donate.

Websites 253

Websites Nonprofit Guidelines Phone 253

M+R

DECEMBER 13, 2022

Updating your landing page content to introduce you to new constituents. Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates. This might look like:

Fundraising 82

Fundraising America United States Track 82

Qgiv

NOVEMBER 2, 2023

Fundraising automation saves your nonprofit valuable time and resources by streamlining time-consuming tasks, so you can devote more to time advancing your mission and raising more money. Fundraising automation liberates valuable time and money your nonprofit would’ve otherwise spent on menial tasks.

Work 122

Work Fundraising Mail Integration 122

Bloomerang

JANUARY 7, 2022

Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. One aspect of this survey is about average donor retention rates over the years. How to Calculate Donor Retention .

Retention 83

Retention Donor Guide Rate 83

Get Fully Funded

DECEMBER 12, 2022

Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. But look: even if your open rate is only 25%, you are connecting with one quarter of your email list, and that’s significant. When you post on social media, you don’t know how many people actually see your content.

email 126

email Fundraising Sound Sample 126

Pamela Grow

OCTOBER 30, 2023

Engagement with content. Analyze which types of content, stories, and communication techniques resonate most with your donors. If you run an animal shelter, you might notice that a donor engages with cat-centric content much more often than content about dogs. Engagement level.

Analytics 52

Analytics Data Giving Metrics 52

Saleforce Nonprofit

NOVEMBER 22, 2021

Unsurprisingly, money issues rose to the top of the discussion almost every time. This perhaps points to a trend of continued commitment from major donors — most interesting is the category of unrestricted money. The continued flow of money into the nonprofit world is welcome news. Manager, Research Content at Salesforce.org.

Trend 111

Trend Report United Kingdom Australia 111

Greater Giving

MAY 25, 2022

When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel. Communication preferences. Social media.

ROI 81

ROI Marketing Strategy Sponsor 81

sgEngage

AUGUST 23, 2023

Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. Understandable: Your website’s content must be comprehensible to all audience members. Assess website analytics.

Websites 76

Websites Organization Tips Map 76

Get Fully Funded

JUNE 15, 2021

It can feel like a lot of money when you’re looking at the nonprofit’s tiny checkbook. How much money are you planning to bring in this year? The money does not come in month after month, conveniently at one-twelfth of the annual budget. Definitely don’t assume that the money will somehow show up! Do you sell merchandise?

Nonprofit 111

Nonprofit Director Money Rate 111

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Is it worth it to spend the money?

Software 83

Software Free Tools Adobe 83

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results. by Carie Lewis.

Content 104

Content Facebook Strategy United States 104

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. And it keeps you from wondering why you’re not raising more money from your 10,000 email list – which really should be whittled down to half that size. As you expand services and need to raise more money, expanding the number of mailings you send makes a lot of sense. More is more.

email 120

email Communication Mail Nonprofit 120

sgEngage

FEBRUARY 4, 2022

For-profit companies have relied on these strategies for years to serve up relevant content and personalized experiences to deepen engagement with their brand, and donors now expect that in their interactions with nonprofits. . Performance analysis solutions help you understand programmatic strengths, weaknesses, and opportunities.

Data 92

Data Houston Classes Analytics 92

Pamela Grow

FEBRUARY 27, 2024

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. Marketing is not just about producing powerful content and sharing it on your platforms. Plan a variety of engaging content. And don’t forget that your content can be used across multiple platforms!

Digital 59

Digital Marketing Create Social Media 59

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Your donors want to know how their money is being used. Transparency.

Social Media 52

Social Media Media Guide Social 52