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The Death of the Open Metric (and other freak outs)

sgEngage

And don’t forget about those corporate email protection systems such as Barracuda which affect open tracking. Tracking opens as the sole metric for engagement is no longer accurate. Perhaps we adopt a stricter adherence to offering short teaser content with a link to “read more”? This has always been a best practice, btw.

Metrics 113
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments. Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences. Set a member engagement goal.

Analytics 169
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

Data 210
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 295
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Retention and engagement: the importance of investing in content personalization

fusionSpan

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! If your KPIs and metrics aren’t set up properly, what you do pull could vary tremendously over time.

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Let Data Drive Your Decisions

Bloomerang

Answering such questions will help leverage your staff, time, and resources. Unsurprisingly, most organizations collect data through forms, questionnaires, surveys, databases, and customer relationship management systems. Think about what metrics you will use. Your new metric may be a 20% reduction in employee turnover.

Data 103