The Death of the Open Metric (and other freak outs)
sgEngage
AUGUST 10, 2021
And don’t forget about those corporate email protection systems such as Barracuda which affect open tracking. Tracking opens as the sole metric for engagement is no longer accurate. Perhaps we adopt a stricter adherence to offering short teaser content with a link to “read more”? This has always been a best practice, btw.
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