sgEngage

AUGUST 10, 2021

Tracking opens as the sole metric for engagement is no longer accurate. Perhaps we adopt a stricter adherence to offering short teaser content with a link to “read more”? We plan to have some great upcoming webinars and resources available for you. So, how to we reframe around new privacy policies and technology?

Metrics 111

Metrics Open Blackbaud gMail 111

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Step 1: Identify all the content.

Metrics 219

Metrics Community Map Template 219

Association Analytics

MARCH 13, 2024

Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences. As with other data processes, and depending on your association’s needs and resources, you might want to consider monthly, quarterly, and annual reviews.

Analytics 169

Analytics Associations Model Metrics 169

Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Ss I suggest in my Community Mapping approach , the actions and metrics should be mapped against the segments of the community doing them. What do you think?

Metrics 227

Metrics Social Media Media Social 227

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 298

Digital Strategy Guide Create 298

Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Data 210

Data Strategy Associations Survey 210

Association Analytics

SEPTEMBER 13, 2023

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery.

Analytics 169

Analytics Education Program Impact 169

Bloomerang

APRIL 17, 2024

Answering such questions will help leverage your staff, time, and resources. Sometimes, less is more, especially when your organization needs to streamline its processes to save time, money, and resources. Think about what metrics you will use. Your new metric may be a 20% reduction in employee turnover.

Data 99

Data Metrics Measure Goal 99

Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! If your KPIs and metrics aren’t set up properly, what you do pull could vary tremendously over time.

Associations 319

Associations Challenge Data Taxonomy 319

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

Retention 52

Retention Content Personal Associations 52

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. Phase 2: Content, Cost & Creation. Phase 1: Identify Your Audience, Partner(s) & Content. 100 (approx 10k views per $.01).

Raise 325

Raise Fund Phase Audience 325

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. You will want to note the status of your content as well, and how often it should be updated.

Content 47

Content Strategy Map Audience 47

TechImpact

NOVEMBER 19, 2014

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

Stats 126

Stats Content Marketing Technique 126

Nonprofit Tech for Good

AUGUST 9, 2021

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Forum One

JULY 6, 2023

It’s where a significant amount of your audience members will come to look for more information about you and to access key resources and products. A positive CX with a brand, resource, or service significantly impacts an organization’s success. There are other metrics that can provide a glimpse into your site’s CX as well.

Measure 66

Measure Websites Metrics Track 66

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Do they come to us first for the latest information and resources? Focus on Influence.

Metrics 75

Metrics Brain Social Media Social Network 75

Nonprofit Tech for Good

AUGUST 21, 2021

By Mor­ée Lambeth , Lead Content Creator + Writer, Water.org. Families in need can access small, affordable loans and expert local resources to make household taps and toilets a reality, immediately. This metric in mind, monthly donors know the measure of their impact when they check the box to make their donation monthly.

Difference 328

Difference Donor Community Profit 328

Amy Sample Ward

JUNE 6, 2011

Content Map Template: [link]. Metrics Template: [link]. DIY Community Engagement Metrics. Drop any questions or things to add to the resource list in the comments here for others to check out! View more presentations from Amy Sample Ward. Community Map Template: [link]. Listening Dashboard: [link]. We Are Media.

Social Media 278

Social Media Wikispaces Media Template 278

Media Cause

JULY 11, 2023

Imagine having the power to communicate your cause, connect with donors, and mobilize your community, all while saving time and resources. Here are reasons why automated email marketing is beneficial and how it can be personalized: Time-Efficiency Nonprofits often operate with limited resources.

email 52

email Service Marketing Metrics 52

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

CauseVox

APRIL 6, 2023

With limited resources and staff, it can be challenging for small nonprofits to execute successful fundraising campaigns. We will cover topics such as setting fundraising goals, recruiting and engaging fundraisers, leveraging the power of AI to create a fundraising plan, campaign content and donor communications, and how to set up a campaign.

Fundraising 74

Fundraising Benchmark Metrics Nonprofit 74

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Are people sharing your content with their friends and inspiring them to get involved with your organization? It will also provide a break down of what content spiked on Twitter, blogs, and Facebook. Is it positive?

Metrics 77

Metrics Social Media Media Social 77

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Achievable: Assess your current resources such as staff, budget, and marketing channels to determine whether your goal is realistic. Engagement with content. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

You set objectives, create and implement strategy, identify key metrics, make changes based on your research, then gather new data, then make more changes, then gather more data, and on and on. Measurement of your processes and results—where you spend your time and money and what you get out of it—helps you make better decisions.

Metrics 96

Metrics Facebook Data Measure 96

Whole Whale

MARCH 15, 2023

Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. These emails help to set expectations of the content subscribers will receive, and maybe even try to get the recipient to sign up for another newsletter or take another action to support your cause.

email 75

email Difference Marketing Retention 75

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. Is it that simple? In early July, Facebook announced that it will include mobile data.

Audience 107

Audience Social Media Content Media 107

Forum One

OCTOBER 17, 2023

Examples of recent products we’ve collaborated on include: March of Dimes App for Caregivers As part of expanding the March of Dimes digital ecosystem, Compass by March of Dimes is a mobile application that provides supportive and valuable resources for post-partum and NICU families.

Product 88

Product Develop Impact Case Study 88

Candid

JANUARY 30, 2023

You’ll need to dedicate time and resources to the rebrand process. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. You’ll need to dedicate resources to the rebrand process.

Nonprofit 120

Nonprofit Audience Library Research 120

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Aggregator 78

Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business.

Channel 52

Channel Business Marketing Effective 52

Pamela Grow

MARCH 7, 2024

Check out Why and how to rewrite your nonprofit’s email Welcome message for resources on writing yours. The email open rate for nonprofits is roughly 25%, according to many companies that track these metrics. See how one newsletter enjoys a 51% open rate with supporter-generated content. But how do you make yours engaging?

email 69

email Storytelling Newsletter Nonprofit 69

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. This will help increase membership and revenue. Analyze your short and long-term returns. Evaluate Your Opportunity Costs.

Analytics 169

Analytics Language Associations Case Study 169

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. Facebook Rolls Out New Metric: People Talking About. “People Talking About This” will be the new Facebook metric, both for page owners and Facebook users.

Metrics 129

Metrics Facebook People Change 129