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How to Measure Podcast Downloads

Whole Whale

Basically the potential podcast listeners are there – if you have the right content. If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? A service like this will help you track unique downloads by client/device that uses the Apple Podcast library.

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How Libraries Use Social Media

Tech Soup

Nearly all brands have a social presence, and libraries are no different. Libraries are using social platforms now more than ever before. The New York Public Library has 2.2 Social media is playing a significant role in helping libraries stay relevant in our ever-growing digital society. More than half (55.7

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. The possibilities for LGBTQ+ advocacy are endless.

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Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts 

Candid

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. And never force anyone to make content.

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AI Image Prompt Inspiration to Build Your Brand Style

Whole Whale

The issue with the amazing range of images that AI can create is that your content begins to lose the visual consistency of your brand. Objects and Content : Next, consider what specific objects, contents or subjects you want to include in the image. Do you want a portrait, a landscape, an object, an abstract design?

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Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Metro Library and Archive. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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What to expect when you’re expecting to rebrand your nonprofit

Candid

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Pay attention to which types of content your supporters engage with the least to find opportunities for improvement. Library of existing content.

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