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Creating an Omnichannel Marketing Experience with Teach For America and Salesforce Interaction Studio

Cloud 4 Good

Following two successful phases of a Salesforce Marketing Cloud implementation, TFA again engaged Cloud for Good to implement Interaction Studio into the organization’s marketing stack. The amazing part of Interaction Studio is the Journey Builder connection,” said Willis. Increasing Marketing Efficiency.

America 91
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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Universal Analytics (UA) has stopped processing data. In a big change from Universal Analytics, GA4 reports on traffic and user acquisition. They look like this: You can also use UTMs to gather information about the campaign and content. GA4 tracks user interactions as Events. It’s official. What is a GA4 event?

Track 246
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How to generate advocacy calls from your supporters to elected officials

EveryAction

Whether your organization advocates for policy change on the national, state, or local level, mobilizing your supporters to place advocacy calls to their legislators is one of the most powerful tools at your disposal—and with support from the right technology, it can also be one of the most convenient. Send and track your advocacy calls!

Advocacy 158
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Forum One Honored With 11 Vega Awards

Forum One

The Vega Awards acknowledge those who create and continually expand the digital universe. Design choices also include delightful interactive features, such as load animations and hover effects, and striking photography to highlight the Zoo’s impact. The end result is accessible, multilingual, and mobile-first digital experience.

Award 56
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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step. Whether you’re posting on Facebook , Instagram, or even LinkedIn, it’s important to focus on reaching users who are most likely to take action in response to your content.

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4 Reasons Why You Should Attend Dreamforce 2021

Saleforce Nonprofit

Say Hello to Salesforce+ — The Netflix of Biz Content. As you might’ve guessed, Salesforce+ will serve as our host platform for all Dreamforce 2021 digital content! It will consist of four channels covering every role, industry, and topic, plus over 100 additional hours of on-demand content. Our movement begins now.

San Diego 133
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An Offline Social Media Exercise That Improves Online Content

Tech Soup

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. The equipment is mostly analog: the index cards and colored dots pictured below, plus a place to record the results. Content Creation.