Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? If you plan to invest in fundraising ads over time, there’s a good chance you can improve your ROI by A/B testing.

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Nonprofit Tech for Good

DECEMBER 17, 2010

In December 2009, Facebook announced that Boxes would be removed, Tabs would shrink in size to 520 pixels, and Status Updates showing up in the News Feed(s) would no longer be guaranteed (the more Comments and Thumbs Up your Status Updates receive, the more News Feed exposure you get). No more Default Landing Tabs.

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Facebook ROI Feeds News 269

Byte Technology

MARCH 18, 2015

One of the more advantageous developments from social media behemoth Facebook occurred recently when they increased News Feed exposure for links people share with their friends. Simply put, Facebook puts friends “first” in a News Feed. What does this mean in practical terms? Like the “Like” Button. Seek out Comments.

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Get Fully Funded

OCTOBER 31, 2022

Greg Adkins of New Frame Creative says that “crafting a successful landing page is a bit of an art form,” and he offers some tips: a. All content should be in small bite-sized chunks. When the donor clicks through to the donation page, a call to action should be prominent like “Your gift helps us feed the homeless!”

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Websites Giving Donation Nonprofit 89

Saleforce Nonprofit

SEPTEMBER 29, 2021

Road-Tested Tips for Designing a Learning Program. Map out your strategy: Literally, draw your map of content and audiences on paper or a slide. Our integrated learning map starts with content centered on beginner business users, and builds from there to advanced users, admins, and consultants. Where We’re Headed Next, Together.

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Badge Lesson Celebrate Philanthropy 134

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

I also tested some of the tips suggested by the research. Here’s what I learned: After Hours Posting. They also can get collapsed in the News Feed (e.g. PostPlanner seem like really good peeps and a great app; they are in my hopper to take for a test drive. I tested this here (June 1) and here (May 12).

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Research Facebook Test Studies 128

Whole Whale

MAY 12, 2020

put our servers to the test?) Guest podcasting is the new guest blogging” Seth Godin. Searching on Podcasts.Apple.com and Podcasts.google.com and Spotify can help you create a contact list of potential list of podcasts (quick hack: most podcasts list the <itunes:owner> email in their feed). Ride the news !

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Podcast Audio Feeds YouTube 59

NonProfit Hub

DECEMBER 17, 2020

This news isn’t new with Instagram upgrading every month; it’s a given that new features are always popping up. To people scrolling through their feed, there is no number of likes portrayed on posts. The company first tested the update in Brazil, Canada, Ireland, and Italy.

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Business Influence ROI Italy 60

Byte Technology

AUGUST 29, 2016

Of course, as with anything new on the Internet, there’s an obvious learning curve to observe, but the possibilities are seemingly endless: not only can people post their latest up-to-the-second video feeds, but the feature is available for use on any device from desktops to tablets to smartphones and even drones.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience. For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ).

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Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2012

Note from Beth: Your web site is your home base is the heart and soul of your content strategy. The primary function of a Content Management System—making it easy for non-technical staff to update content—helps facilitate constituent interaction by helping your nonprofit better attract and engage visitors to its website.

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Connection Cafe

NOVEMBER 16, 2011

Good news: bookmark cheat sheet and you'll never draw a blank again. Tim made an A on his math test!) 5 to feed a family dinner) Event registration/Ticket sales Ask for specific in-kind donation (ex. Any other ideas to fill the social media content queue with? Writing two sentences (or even just one!) Success story (ex.

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Social Media Ideas Content Media 51

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex. A popular piece of content will stay for a longer period of time in the News Feed of your fans. You could systematically test using best practices against your score.

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Measure Facebook Screencast Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2011

Holly did a fantastic session on integrated content strategies. It’s not every day that you come across high quality content shared freely with the community – it helps life all the boats. Over the course of the past year we have continued to test this format with our clients and refine it. Content is King.

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Calendar Voice Chart Content 107

Amy Sample Ward

MAY 17, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). These tools are in beta-test phase and available to users like you to help us make them better and more useful to you.

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Web Bookmarking Charity Facebook 105

Care2

JANUARY 20, 2015

Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. It''s increased 3.6x year-over-year.

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YouTube Video Facebook Cisco 28

Nonprofit Tech for Good

DECEMBER 3, 2020

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.

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Facebook Practice Avatar Nonprofit 364

NonProfit Hub

JUNE 30, 2016

This (relatively) new live broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more. The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby raccoons ! Trending topics or news.

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Facebook Tips Broadcast New York 39

Achieve

JULY 2, 2019

This often leads to social media efforts being an afterthought, which turns into a cycle of posting reactive content vs. proactive content. . Once you’ve ironed out your timeline and key goals, it’s much easier to plan strategic campaigns and upcoming content calendars. . Is our social content “on brand”?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2016

Twitter is for keeping up with news and live events. Taylor Swift released a new video…again.) For example, I noticed this in One Campaign’s Instagram Feed and started following them. As this Snap Chat 101 for business people in the Wall Street Journal points out, “Facebook is for major life updates.

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Tutorial Hype Atlanta Social Media 50

Connection Cafe

SEPTEMBER 10, 2019

Big buttons, white space, and colored text keep Feeding America ’s mobile donation form feeling fresh and clean. 10/10 organizations in our little test made it clear why they exist on their websites. Just look at streaming services like Netflix and Spotify, news subscriptions, and curated product boxes. Sharing Our Whys.

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Care2

JANUARY 7, 2015

It''s no secret that Facebook manipulates its algorithm to favor the content users see, but Facebook has changed its algorithm so much that Facebook pages now only reach 2% of their followers. To appease users, Facebook decided to downgrade their chances of showing up in the news feed.

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Facebook Studies Time North America 28

Connection Cafe

AUGUST 29, 2017

Regardless of where your nonprofit falls on the political spectrum (and whether it falls on the spectrum at all), our current political climate is new and different. For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways. Diverse Content. Rapid Response.

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Marketing Strategy Social Media Channel 31

Nonprofit Tech for Good

NOVEMBER 3, 2023

The good news is the majority of email marketing platforms allow personalization out of the box. Here’s an example of a personalized subject line – “[First Name], can you help feed a kid in need?” Try testing out CTAs driving to content that includes an ask instead of just asking in the initial email.

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Personal email Strategy Nonprofit 323

Connection Cafe

APRIL 4, 2013

The good news is that the people at Resource Media think it is important, too (I am not alone!). Don’t forget to tag your images based on content and date and continue to acquire new ones so your visual brand stays fresh and engaging. The A/B test is your friend. Use genuine, not generic pictures. Fundraising'

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Images Picture Test Lesson 39

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

They curate the best from the abundant sea of online ocean content and rapidly experiment with creating, amplifying and circulating stories that spark vibrant conversations. ? Can we use the momentum of focused attention to raise an issue above the noise? What is Big Listening?

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Conservancy Measure Conversation Nonprofit 112

Connection Cafe

NOVEMBER 28, 2011

For nonprofits that may have a news-heavy or information-heavy website, it may also be important to provide a Search feature so users can access news items or other content that isn't part of your main mobile sitemap. Your key message and key actions should also feed naturally into wireframes for your mobile site.

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Mobile Design Web Convio 36

Robert Weiner

JULY 20, 2013

Some newbie spammer posted a message on my site that shows the contents of their spam merge database. In my opinion|Personally|In my view}, if all {webmasters|site owners|website owners|web owners} and bloggers made good content as you did, the {internet|net|web} will be {much more|a lot more} useful than ever before.|

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Connection Cafe

AUGUST 1, 2019

The Art Institute of Chicago was a pioneer in this regard: In 2015 and 2016, the Institute employed a sophisticated attendance model to test the effect of smaller exhibits on attendance. Automatically Personalize Content for your Audience. The commercial sector has already spearheaded the use of personalized content.

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Museum Game Chicago Indianapolis 29

Museum 2.0

FEBRUARY 18, 2015

Every few months, a major news outlet does an "expose" about data collection on museum visitors. In a world of iteration, prototyping, and A/B testing , do we need a new ethical litmus test for social experimentation? classify visitors as types based on behavior and offer different content to them accordingly?

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Museum Experiment People Data 20

Tech Soup

AUGUST 19, 2015

You can learn more about your supporters by tracking specific keywords, search terms, and content via social media channels. You can: Use Feedly and Google News Alerts to get updates on blogs and articles that relate to a specific keyword you set, perfect for keeping up with the most updated information to pass on to supporters.

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Community Learning Social Media Relationship 36

Tech Soup

DECEMBER 10, 2014

fast; contents of a library (accounting) Answer. New Offers and Updates in 2014. With security breaches in the news daily, no one wants to be next. Award-winning Bitdefender comes praised by PC Mag , AV-Test, AV-Comparatives, and others. Many of our members discovered a new product to handle it all. Get connected.

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Product Skype Library Classroom 47

NTEN

JULY 15, 2011

Don’t be afraid to begin with one or two primary goals, testing to see whether or not your goals are being achieved, then adding more social media integrations that achieve other goals to the site. Co-Create – Shared Content: Mapping, Mosaic, Wiki, Links, Games. Implementation : livestreaming, Facebook event plugin, Twitter feed.

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Social Media Websites Integration Design 87

Connection Cafe

NOVEMBER 12, 2015

The nonprofit advantage comes from the fact that content that people engage with on Facebook (like, share, comment on, etc.) gets far more reach and visibility than content that people see but don’t engage with. To be more precise, content that Facebook users want to be seen engaging with does far better on the social network.

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Facebook Voice Content Storytelling 20

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Google Analytics has proven particularly helpful for content-based sites and commerce sites.

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Analytics Google Social Media Websites 54

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Never miss a post by subscribing to frogloops RSS feed. “10 Fast Tips…”] 6.

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Newsletter Social Media Advocacy Tips 51

Connection Cafe

MAY 19, 2010

Like any other technophile out there, I'm constantly finding new ways to clutter up my virtual space with gadgets, feeds, and bookmarks. After a while, I finally had widdled away a large chunk of hard drive space, and I reveled in my new freedom to focus. Has the content evolved with your organization?

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