6 Generations of Giving: Who Gives the Most and How They Prefer to Give
Nonprofit Tech for Good
AUGUST 4, 2023
Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method. A proper CRM solution will give you a 360 degree view of donors including: total donations given over time, interactions with your staff, communication history, and more.
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