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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. Steer clear of info@ABC.org. billion by 2025.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Be familiar with the organization’s case for support, annual reports, theory of change, and other collateral materials. Help maintain membership hygiene by ensuring donor records are accurate, spelled correctly, and that bouncing emails are cleaned, etc. Help edit or review grant proposals and grant reports. your neighbors.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

However, if you need to understand how one specific user/company/email is behaving on your site these tools can’t help. They are able to combine these data with external lists of company information that provide a range of data about the company in addition to the behavior info of how an anonymous employee used the site.

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?3 Reasons to Integrate Your Organization’s Systems

Saleforce Nonprofit

According to Salesforce.org’s Nonprofit Trends Report (3rd Edition), 71% of organizations surveyed had to accelerate their move to digital programs or events last year due to the pandemic. And if email preferences are not current in Salesforce, contacts may be sent the wrong email at the wrong time. And 2020 didn’t help.

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How To Increase Board Fundraising Without Having To Ask for Money

Bloomerang

Storytelling opens doors and creates interest and can be coupled with an invitation to “take action” on the organization’s website which hopefully helps them acquire email addresses. It hurts your organization to have bouncing emails or supporters who didn’t “double opt-in.” This is a perfect task for a board member.

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A New Way to Simplify Fundraising Seating Charts

Greater Giving

Do you have all of their contact information? Often, sponsors and table purchasers don’t have all of their guest names and contact info upon purchase. You can automatically generate and send emails containing these links to ticketed guests and sponsors, so they can fill out their guest lists on their own schedule.

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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

Sending targeted emails, social media messages and text alerts based on donors’ stated preferences ensures communications are relevant. Ongoing reporting about distributions, aid delivered, and people helped provides accountability and the incentive for donors to continue their support. This creates a more meaningful ask.

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