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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

Rate 134
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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space.

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Level Up Your Marketing with Analytics

Association Analytics

Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. What content and formats are most effective?

Analytics 169
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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison. I say this because getting a pure A/B test can be a challenge. This is not like running a subject line test in email where we can get a clear, reliable result.

ROI 67
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Early guidance on Threads, Meta’s answer to Twitter

M+R

But we do need a place where we can reach supporters, share content, and look at pictures of other people’s dogs — preferably without being subjected to harassment, trolling, misinformation, and attacks on our democracy. By comparison, Twitter has 400 million users…amassed over 15 years.) Take it for a test drive.

Twitter 102
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Social SEO and the Rise of Alternative Search

Media Cause

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59
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Can Recurring Giving Save Nonprofits?

Allegiance Group

When you consider how much the for-profit world has evolved over the years, nonprofits seem to be moving at a snail’s pace by comparison. By comparison, only about 18–20% of annual donors give again. They might want to test the waters and see how you treat them.

Giving 52