sgEngage

MARCH 8, 2024

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. We look forward to this report every year.

Benchmark 77

Benchmark Blackbaud Report Online 77

The Storytelling Non-profit

JANUARY 24, 2022

Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison. I say this because getting a pure A/B test can be a challenge. Like a week or a series of posts where you did not use story-based content.

ROI 67

ROI Storytelling Measure Story 67

Connection Cafe

MAY 22, 2013

Gather information and resources – Benchmarks and tips are a great start. Test the hypothesis by performing an experiment and collecting data – Use Google Analytics Content experiments to test your new idea. Here are Google’s instructions on how to set up content experiments.

Technique 44

Technique Analytics Google Test 44

DNL OmniMedia

DECEMBER 13, 2021

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Nonprofit CRM Comparison: Top 7 Solutions.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? What content on the website is most popular? Usability Tests. Content Strategy. Methodology. Card Sorts.

Analytics 37

Analytics Design Research Process 37

Neon CRM

MAY 17, 2023

The Best Time for Nonprofit Emails For our latest research report, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed 37,472 email campaigns (that’s 157,048,634 individual emails) and then broke down important benchmarks by list size. Compare engagement metrics and test until you see improvements.

email 69

email Time Fundraising Benchmark 69

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Financial calculations: net gain, opportunity cost, or comparison to other method. Test and tweak. I've been doing the ROI analysis openly on my blog for the past two years and the presentation uses a slightly more refined version of this benchmarking process. Benchmark studies. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50